Native Instruments Layoffs?

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glokraw
KVRAF
7040 posts since 6 Oct, 2004

Post Wed Sep 11, 2019 5:06 pm

telecode wrote:
Wed Sep 11, 2019 9:54 am
*All* there NI layoff threads on all forums have been speculation and people talking out of their ass. (GS, KVR, Cakewalk.. even NI forums ) you name it. No one knows diddley but they like to post. Even people that dont actually use, or havent used an NI product in ages..
Without knowing, it was still easy to extrapolate accurately that something
was abnormal at NI, based just on the release state of their new
flagship product, Massive X. There was too much solid history, for such a shaky release to have occurred, without things having seriously changed.
Hopefully, a more innovative, and more productive company,
with excellent listening skills in all departments, is emerging,
so Santa can still bring me a cool NI Gamelan library :wink:

v1o
KVRAF
1823 posts since 2 Oct, 2004

Re: Native Instruments Layoffs?

Post Wed Sep 11, 2019 11:23 pm

I hope we still get a holiday freebie this year.
Orion Platinum, Muzys 2

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telecode
KVRian
1038 posts since 24 Mar, 2015 from Toronto, Canada

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 2:38 am

glokraw wrote:
Wed Sep 11, 2019 5:06 pm
Hopefully, a more innovative, and more productive company,
with excellent listening skills in all departments, is emerging,
so Santa can still bring me a cool NI Gamelan library :wink:
We shall see.
Just a keep on a goin' a forward, without a single ounce of fear

Image

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digitalboytn
KVRian
1461 posts since 8 Dec, 2008 from Global Cowboy

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 3:31 am

glokraw wrote:
Wed Sep 11, 2019 5:06 pm
Without knowing, it was still easy to extrapolate accurately that something was abnormal at NI, based just on the release state of their new flagship product, Massive X. There was too much solid history, for such a shaky release to have occurred, without things having seriously changed.
This :!:

Don't worry about the Christmas freebie...

That's all sorted and squared away with the bean counters...

We're all going to get a 64 bar loop of Danny singing Felice Navidad with his good buddy Mate G doing the beats and the farts and bleeps on Traktor and Maschine, but if we don't subscribe to One Native by Christmas eve,it'll stop working on Christmas day :wink:
Sorry - I don't use auto-tune....

andrew71
KVRist
498 posts since 16 Jun, 2003

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 4:44 am

glokraw wrote:
Wed Sep 11, 2019 5:06 pm
Without knowing, it was still easy to extrapolate accurately that something was abnormal at NI, based just on the release state of their new flagship product, Massive X. There was too much solid history, for such a shaky release to have occurred, without things having seriously changed. Hopefully, a more innovative, and more productive company, with excellent listening skills in all departments, is emerging,
so Santa can still bring me a cool NI Gamelan library :wink:
This tends to happen when a company starts being led by investors. Products have to be released within a certain time-frame to ensure that targets are met. It happens in the game industry all the time, with unpolished and buggy releases becoming the norm. The important thing is that the shareholders get their dividends.

I don't need to punctuate that with a sarcasm smiley, do I?

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Tj Shredder
KVRAF
3088 posts since 6 Jan, 2017 from Outer Space

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 5:53 am

If an investor pumps money into a company, does that mean its led by them? - no! The important thing is, that the shareholders only get their dividends if finally the users like the result and buy the new stuff...
lets hope they do their job well, thats for the benefit of all...
And all the engineers now working for Behringer will push their competition, which is good for the business...

andrew71
KVRist
498 posts since 16 Jun, 2003

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 6:26 am

In reality, a major investor tends to get involved at board level and, given that their investment will normally have a schedule with an exit date/value associated, they generally start pulling the strings, whether the existing board members like it or not. Sadly, a lot of innovative businesses end up being split sold off, split apart or carrying on as a shadow of their former selves.

chk071
KVRAF
21600 posts since 11 Apr, 2010 from Germany

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 6:29 am

v1o wrote:
Wed Sep 11, 2019 11:23 pm
I hope we still get a holiday freebie this year.
No way buddy. They can't afford those anymore, now they sacked all those people.

:roll:

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vurt
addled muppet weed
50411 posts since 26 Jan, 2003 from through the looking glass

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 6:31 am

chk071 wrote:
Thu Sep 12, 2019 6:29 am
v1o wrote:
Wed Sep 11, 2019 11:23 pm
I hope we still get a holiday freebie this year.
No way buddy. They can't afford those anymore, now they sacked all those people.

:roll:
course they can, they're free duh!

chk071
KVRAF
21600 posts since 11 Apr, 2010 from Germany

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 6:34 am

Right... :P

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vurt
addled muppet weed
50411 posts since 26 Jan, 2003 from through the looking glass

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 6:35 am

:hihi:

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Forgotten
KVRAF
3391 posts since 15 Apr, 2019 from Nowhere

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 6:40 am

Maybe this year we will get Koal...

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vurt
addled muppet weed
50411 posts since 26 Jan, 2003 from through the looking glass

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 6:45 am

Forgotten wrote:
Thu Sep 12, 2019 6:40 am
Maybe this year we will get Koalas
hope not, they gave one direction chlamydia.

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Tj Shredder
KVRAF
3088 posts since 6 Jan, 2017 from Outer Space

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 7:35 am

andrew71 wrote:
Thu Sep 12, 2019 6:26 am
In reality, a major investor tends to get involved at board level and, given that their investment will normally have a schedule with an exit date/value associated, they generally start pulling the strings, whether the existing board members like it or not. Sadly, a lot of innovative businesses end up being split sold off, split apart or carrying on as a shadow of their former selves.
Only if a company is in trouble. NI isn‘t, they asked for it because they have a plan. Lets see what it will be.
Look at any thread about NI topics here at KVR. Highest rate of interest no meatter what the topic. That is their capital, it still works...
None of the Reaktor team has been laid off. They need the resources for new technologies and streamlined development...
As I speculated before...

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vurt
addled muppet weed
50411 posts since 26 Jan, 2003 from through the looking glass

Re: Native Instruments Layoffs?

Post Thu Sep 12, 2019 7:50 am

the hills are alive with the sound of speculation :singer:

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