You just admitted it was created by marketing and advertising. Why are you assigning it to millennials?mgw38 wrote: ↑Sat May 23, 2020 9:06 pm“Influencer” is a millennial term for somebody who collects followers for a living. It is more a pied piper kind of thing. The term “influencer” was coined by the marketing and advertising industry. They provide an alternative to the communication channels lost due to the decline of traditional media channels. They influence in the sense that they can deliver marketing messages to target audiences.
Can we maybe get off the back of an entire generation?