Hmmm...VariKusBrainZ wrote: ↑Mon Jun 29, 2020 10:51 am I'm guessing Plugin Alliance are in financial trouble. The sales this year have been uncharacteristically frequent compared to historical activity. Seems like they're desperately trying to maintain turnover. They wouldn't need to increase sales if people were buying. Looks like they realise their only recourse is to hope large numbers of deeply discounted sales will keep them afloat
But Waves is also making sales and that for a long time now.
And I don't even mean the recent CREATIVE40 / CREATE40 / SAVE40.
They're doing so called "sales" for years now and that's their business practice.
Plugin Alliance is doing nothing else in my opinion.
You can make more money with cheap plugins selling to thousands of people than very expensive plugins to a few.
In case a company has very unique software like Gulfoss, Soothe etc. perhaps they are the very exception...
Only my opinion...