Bargain Center: discussion, gossip, etc.

[HM]

Thanks, got it for the cheap price


Old and proven marketing strategy, it gives max attention and focus on the product from the start

More people will pull the trigger quick if it apears to be a short chance

So profit on the buttomline might be the same still, or even better also


As for the plug, people are generally fed up, to much of everything in general, to little substance


But a fresh and somehow unique thing here

[ScrLk]

U-he's market prices completely recovered after the massive one-time sale through Native Instruments, so as long as it is a clear exception Newfangled should be okay.

[Insanelysane]

U-he's market prices completely recovered after the massive one-time sale through Native Instruments, so as long as it is a clear exception Newfangled should be okay.

That was an interesting case and I recall at the time it did damage their credibility, the prices second hand plummeted and I seem to remember U-HE owner Urs say something about the experiment through NI and how he didnt like it, wont repeat it based on feedback.

[ScrLk]

U-he's market prices completely recovered after the massive one-time sale through Native Instruments, so as long as it is a clear exception Newfangled should be okay.

That was an interesting case and I recall at the time it did damage their credibility, the prices second hand plummeted and I seem to remember U-HE owner Uli say something about the experiment through NI and how he didnt like it.

Uli..?

I know that for Urs it was calculated damage and that it was 100% worth it for them because of the deal they got.

[Insanelysane]

U-he's market prices completely recovered after the massive one-time sale through Native Instruments, so as long as it is a clear exception Newfangled should be okay.

That was an interesting case and I recall at the time it did damage their credibility, the prices second hand plummeted and I seem to remember U-HE owner Uli say something about the experiment through NI and how he didnt like it.

Uli..?

I know that for Urs it was calculated damage and that it was 100% worth it for them because of the deal they got.

Dammit corrected, thats who I meant. I thought he said it wasn't worth it, or at least was in doubt about it. For companies like U-He and Valhalla and TBProAudio the no sales policy has strengthened the worth of those plugins.

[ScrLk]

The only thing he called a mistake was how the bundle could be split up and resold separately, which is what mainly messed up the second hand market for a moment and it's what got exploited. But other than that, it helped U-he a lot.

[ATS]

U-he's market prices completely recovered after the massive one-time sale through Native Instruments, so as long as it is a clear exception Newfangled should be okay.

That was an interesting case and I recall at the time it did damage their credibility, the prices second hand plummeted and I seem to remember U-HE owner Uli say something about the experiment through NI and how he didnt like it.

Uli..?

I know that for Urs it was calculated damage and that it was 100% worth it for them because of the deal they got.

Dammit corrected, thats who I meant. I thought he said it wasn't worth it, or at least was in doubt about it. For companies like U-He and Valhalla and TBProAudio the no sales policy has strengthened the worth of those plugins.

For the millionth times U-he does have sales. I don't know how they wing it where people think they don't. They often have a percent off for doing surveys which is a sale price. They have also had the NI thing which was a huge sale. There has also been a sale on DIVA not all that long ago. You can't put them in the same sentence with Valhalla who really doesn't have sales.

[ScrLk]

U-he and DMG Audio both have introduction prices which is sorta a one-off sale. Other than that DMG doesn't do any sales and there only is a loyalty system.

[nirm123]

U-he's market prices completely recovered after the massive one-time sale through Native Instruments, so as long as it is a clear exception Newfangled should be okay.

but even after fixing the mistake it's 99$ instead of 149$, so it's still a major discount/sale.
also, eventide are doing sales quite frequently so it's a different case.

[nirm123]

For the millionth times U-he does have sales. I don't know how they wing it where people think they don't. They often have a percent off for doing surveys which is a sale price. They have also had the NI thing which was a huge sale. There has also been a sale on DIVA not all that long ago. You can't put them in the same sentence with Valhalla who really doesn't have sales.

that's true, I've mentioned it also in Black Friday (and reminded the 3 sales between 2016 and 2019, not to mention the huge 2018 NI sale), but for some reason people get angry when you mention dry facts which I can never understand.

AFAIK Valhalla for example, never had a sale, instead they have great products with great pricing which is very respectful (and also, having a few sales definitely didn't hurt U-he great reputation as well. nothing wrong in doing sales every few years).

[Double Tap]

I get why people would think it was a strategy, but it’s not, and honestly it would be a bad strategy. That said, if you want it at that price do it now because once it gets fixed it’s not coming back.

Dan, could you spell out why it's bad for you? That's not intended to be a dig, or to say that you're wrong, just that it feels from other brands' behaviour that it's possible to sell VSTs at a lowish price longterm, and sometimes it's hard from a customer's point of view to understand why one plugin is $199 and another is $29.99.

Is it to do with estimates of the lifecycle of a product? Or is it about maintaining the product's perceived value and position in the marketplace? Or are there hidden costs to sales and distribution that aren't obvious? Or something else?

And if a retailer sells at a discounted price, does that mean the plugin makers get less money or do they get a fixed amount per sale anyway?

I'm probably precluded from sharing the details of the distribution agreements with Eventide and with various retailers, but suffice to say when a 3rd party retailer sells a plug-in they reasonably expect a piece of the action. When everything works well they earn their money by matching the product with the right audience for it. Some retailers do this better than others, but that's the idea. When I said it was a bad strategy I meant that if I had wanted to sell a lot of Generate licenses by putting it on a fire sale I would have been more successful just announcing that very low price and selling it that way everywhere, and I would have kept much more of the money.

That said, Generate took two years of development, probably closer to 3 man years considering both Jose Diaz and I have been full time on it for most of 2020, so there was a lot of money invested in development. We hope to sell the product for a long time, just like we have with Elevate (I'm sure we still will). Additionally, we just released Generate on a $99 intro sale in September. When we do that customers trust us that we're not going to turn around and sell it for $40 a couple months later. I've received a couple nastygrams from customers who bought in September and thought we were screwing them over. I obviously take that very seriously because we work really hard to earn customer trust.

What I believe happened here is that when I was writing the price list I mistakenly wrote "Pendulate: $39" instead of "Punctuate $39" - which is my fault. Someone at Eventide assumed that meant "Generate $39" and entered that instead of double checking. Eventually someone else caught it and checked with me, I clarified and we thought we had set it straight, but either the message didn't get to the dealers, or the dealers didn't act on the new information, or something else I don't know about. So as you can see, it's not the intended price, but it's obviously our collective fault, so if you got it for ~$40 congrats on the great price and welcome to the Newfangled Audio family! Honestly, if I didn't have to worry about funding the company I'd just give all the plug-ins away for free, so I'm happy to have any and all takers, and plan for Generate to have a long life going forward. If you bought it at $99 or more, thank you, I firmly believe worth every penny of that price and we'll won't do anything differently because some people got a great deal.

Onward and upward!
Dan

Thanks Dan, I can't begin to imagine how annoyed you must feel about the situation. Fingers crossed that everything goes well at Newfangled.

[Dirtgrain]

u-he does not have predictable sales. Nobody knows when the next one will be.

[ScrLk]

Since I missed the sale of Dune 3, I might want to get it second hand... Will it become NFR when resold?

[SneakyBeats]

Since I missed the sale of Dune 3, I might want to get it second hand... Will it become NFR when resold?

Yes

[ScrLk]

Since I missed the sale of Dune 3, I might want to get it second hand... Will it become NFR when resold?

Yes

Good to know thank you.