Thanks for clarifying. You are correct, it’s the first time I’ve purchased anything from humble bundle. It says the money goes to something “ventures,” sorry, can’t recall the name, maybe pacific ventures? When I looked them up, their site stated it was a marketing company.SolarAxix wrote: ↑Tue Jan 19, 2021 7:00 pmI agree with the last statement. Also, it's not the marketing company that gets the money usually, but the vendor. In this case it's Applied Acoustics Systems minus what ever the cost of the transaction is (i.e. Humble Bundles' expenses -- not including the "Humble Bundle tip").OneOfManyPauls wrote: ↑Tue Jan 19, 2021 6:35 pmwhilst that might feel noble, if everybody does that then the bundles go away and the charities get nothing ongoing.mrufino1 wrote: ↑Tue Jan 19, 2021 6:10 pm When you check out, make sure you pay attention to the the part that allows you to specify where the money goes. If I remember Correctly, you have to click on an arrow and then the dialogue appears. If you leave it set to its default, 50% of the money goes to the marketing firm that runs the campaign, 40% is set as a “humble tip” and 10% percent is set as a donation to charity. So for my $20, only two dollars would’ve gone to charity. I switched this to 100% going to charity and none going to the others. This Struck me as something very sneaky. There’s a reason it is hidden I guess. Just something to be aware of.
I spend around $2K/year on Humble Bundle, mostly on books and games. I used to give most of my money to the charities for these bundles, but in the last year, I've now started giving more to the vendors themselves. A lot of these vendors are small operations, though there are some that are not. For some of the smaller vendors, it's a way to get a big influx of cash as well as some visibility at the same time as supporting one or two charities.
I will say that the spread tends to be a bit skewed and I don't think that Humble should take a 10% cut. I always reduce the Humble tip (usually down to around 0.50 USD), but that's just my own opinion. In the end, you are free to do what you want.
I would say the big majority of those that purchase bundles on Humble Bundle are fully aware of the ability to chose where their money goes. When there's a niche bundle like the one from Applied Acoustics Systems, those that haven't or rarely purchase from Humble Bundle would possibly not notice the bottom of the page where they can specify where the money goes.
AAS would have agreed to donate the licenses in question, and certainly it would introduce people to their products, but if it had stated that some of the marketing company money was going to AAS and some was going to the company for setting it up, it probably would have clicked with me differently. I do have some AAS products already, but all of the “session” series or sound packs that they gave away to people on their email list or with products registered already, but I am inclined to check out their higher tier products more carefully now.
That info could all be worded more clearly for first timers I guess, but I will keep it in mind next time. As I said, good points you brought up. I’ll keep my original post unedited for context, but I hope that anyone reading sees your replies for balance so they can make their own decision. If I did it again I would pick those ratios differently. I don’t think I’d leave the default, but would not go 0/0/100 like I did.
Glad I could learn a different point of view today.
...making the discount code worthless for pretty much everyone that has an IK account (and thus has been awashed with jampoints) 
