NI / Izotope partnership. A good thing for musicians?

[collider]

I don't use NI or Izotope products... so I don't care.

Don't like these companies at all.

[excuse me please]

Dunno. €599 for Komplete does not seem unfair to me. However, for starters it is still an expensive option. This is why they got stuck afaik.

Btw I don't think the kids of today are getting excited when they look at the NI list and see '60s Drummer, 70s Drummer etc.'

Because.... THAT is their first impression they'll get of NI when going to the NI site. Apparently, no one at NI HQ realizes that '60s Drummer' is not exactly a great business card anno 2021.

They better display their best assets at the NI site first and add a sentence like: "aaand there's a lot more!"

[EvilDragon]

Hummm...

https://www.native-instruments.com/en/catalog/komplete/

60s Drummer nowhere on the first page.

But also, there are tiers to Komplete, including the free Start and a very affordable Select, so there's stuff for starters too, really.

[stacev]

Btw I don't think the kids of today are getting excited when they look at the NI list and see '60s Drummer, 70s Drummer etc.'

Because.... THAT is their first impression they'll get of NI when going to the NI site. Apparently, no one at NI HQ realizes that '60s Drummer' is not exactly a great business card anno 2021.

Abbey Road Drum series is one of the best products they ever done in house
Who knows, maybe it would do better marketing if exposed more.

[excuse me please]

Hummm...

https://www.native-instruments.com/en/catalog/komplete/

60s Drummer nowhere on the first page.

But also, there are tiers to Komplete, including the free Start and a very affordable Select, so there's stuff for starters too, really.

Thanks for correcting me!

However, correct me if I am wrong, first one has to dld this:

https://www.native-instruments.com/en/s ... ve-access/

[excuse me please]

PS I was directed to "Native Access" by DJ Warmonger earlier in this thread (page 3). To add up to the confusion. Did not even know of its existence!

[mi-os]

I'm just glad people like Spitfire are developing their own apps for their libraries, hopefully they'll port all of them (also VSL, OT, EW etc.).

For me that's exactly the reason why i'm not buying anything by EW, VSL, SF etc. I don't want to end up with a multitude of proprietary players and copy protection problems. It doesn't make much sense having to learn all those sample players either. One sampler is basically enough for me. Maybe add Battery for drums.

Sure, if NI goes bust i'd look for another one stop shop solution. Preferably open source player and/or format.

[Mr Arkadin]

I'm just glad people like Spitfire are developing their own apps for their libraries, hopefully they'll port all of them (also VSL, OT, EW etc.).

For me that's exactly the reason why i'm not buying anything by EW, VSL, SF etc. I don't want to end up with a multitude of proprietary players and copy protection problems. It doesn't make much sense having to learn all those sample players either. One sampler is basically enough for me. Maybe add Battery for drums.

Well learning the different sample players is no different to learning the different ways different companies implement their libraries in Kontakt - they don't all use the same interface by any stretch, so they are like having different players anyway. The only real advantage is you can have multiple libraries in Kontakt, but I can live without that as long as I can have the libraries (the sound is more important to me than the box it lives in).

Sure, if NI goes bust i'd look for another one stop shop solution. Preferably open source player and/or format.

Well there's the problem. In terms of quantity and quality, Kontakt is where most developers are at and the source of amazing free libraries.

[mi-os]

The idea of a NI-Izotope partnership sounds horribly to me. I can't imagine a good reason for this. I never wanted to have something to do with Izotope and never found any of their products appealing. I've a really bad feeling about this and the future of NI.

edit: Maybe i'm a little too harsh towards Izotope here. But the core statement stays.

[Cancel Culture Club]

The idea of a NI-Izotope partnership sounds horribly to me. I can't imagine a good reason for this. I never wanted to have something to do with Izotope and never found any of their products appealing. I've a really bad feeling about this and the future of NI.

edit: Maybe i'm a little too harsh towards Izotope here. But the core statement stays.

Please correct me if I'm wrong, but didn't Native Instruments layoff several people just a few years ago, followed by a very large investment, then a year or so later, another large investment by another investor? Now they are merging with another company? All I see is red flags... Oh yeah they tried to vaporware some stuff recently too... Maybe they're heading right into the subscription model?

[Cancel Culture Club]

Just wanted to add, that NI makes fantastic products and their software is top notch, same with Izotope. But, I believe that their Komplete bundle has become less and less stellar as the years have gone on. Not that the products' quality themselves have diminished, but the overall appeal of new innovation or creatively unique devices has long been gone.

What I'm seeing, and from a lot of other software developers, is more of the same in different skins.
I believe that a subscription model that can consistently provide other material along with more of the same, might keep open a channel for new and intermediate consumers to feed on.

Like having a Netflix subscription for a couple of years, you've probably watch all the good stuff by now, and a lot of people move on to the next best thing... Some stick around for the exclusive movies, just like sound packs.

If someone has been with a company for a long time, the longer you stay with them, the more the material feels like more of the same. It's nice to have all the latest features and functions, it's even fun to play with all the new stuff. But, when it all comes down to the final decision financially, is that going to be enough to keep the constant attention and financial streamline intact?

Anyone can simply move on to the next subscription, or even worse buy a copy and just make music.

[ShawnG]

Btw I don't think the kids of today are getting excited when they look at the NI list and see '60s Drummer, 70s Drummer etc.'

Because.... THAT is their first impression they'll get of NI when going to the NI site. Apparently, no one at NI HQ realizes that '60s Drummer' is not exactly a great business card anno 2021.

Abbey Road Drum series is one of the best products they ever done in house
Who knows, maybe it would do better marketing if exposed more.

Yeah, I gotta agree with this. I regularly use these over other more highly regarded drum libraries that I also own. I mean, if you don't use acoustic drum samples in your music it probably holds little attraction, but if you do, you could do a lot worse and spend a lot more.

[nightjar]

The future of music creation will have lots of assistance from machine learning, and this partnership will bring iZotope's growing expertise in this to NI's future products. It is thrilling to think of the possibilities.

[zerocrossing]

Glad most in this thread are not in product development.... severe lack of vision.

Making Maschine+ was seriously the smartest thing any music company did in the last decade. They will own that market for the foreseeable future. Outside of guitar stuff, it’s probably the biggest segment of the market.

[zerocrossing]

Btw I don't think the kids of today are getting excited when they look at the NI list and see '60s Drummer, 70s Drummer etc.'

Because.... THAT is their first impression they'll get of NI when going to the NI site. Apparently, no one at NI HQ realizes that '60s Drummer' is not exactly a great business card anno 2021.

Abbey Road Drum series is one of the best products they ever done in house
Who knows, maybe it would do better marketing if exposed more.

Yeah, I gotta agree with this. I regularly use these over other more highly regarded drum libraries that I also own. I mean, if you don't use acoustic drum samples in your music it probably holds little attraction, but if you do, you could do a lot worse and spend a lot more.

What if, god forbid, some EDM kid used Abby Road Drums in one of their tunes?! Could they accidentally make something that doesn’t sound like the 50 million other tracks everyone is making? I guess we’ll never know.