Who loves Subscription Only updates to iZotope products?

VST, AU, etc. plug-in Virtual Effects discussion
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KVRAF
2294 posts since 9 Dec, 2011 from falling

Post Mon Jun 14, 2021 4:22 pm

Let's talk iZotope ...

iZotope update AI-powered assistants for Nectar Pro and Ozone Pro -> "These upgrades are exclusive to new and existing members of iZotope's Producers Club and Music Production Suite Pro subscribers."

It's sad that iZotope would ignore users who have own your products for years and begin providing upgrades only for subscription users. As a long-time customer, I have to say this leaves me with an incredibly bad view of iZotope.

Thoughts? Does anyone love this approach?

KVRist
445 posts since 30 Oct, 2003 from Pacific NW, USA

Post Mon Jun 14, 2021 4:46 pm

I haven't had time to look into these new subscription models. I've supported iZotope since their very first plugins. I've spent thousands of dollars on their software through the years because of the sound quality and impressive feature set. So even though I just upgraded one of my bundles, I don't have access to these new updates? These new features are only available to new subscribers? I should find out for myself before I do any complaining, but if this is true, it feels like a smack in the face.

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KVRian
799 posts since 8 Mar, 2004 from Network 23

Post Mon Jun 14, 2021 4:54 pm

Just my WAG, but my bet is they'll hold the updates for us non-subbers to the next version upgrade.
I'm definitely not a fan of the subscription model - I suspect it's all about reliable recurring revenue* streams, and if nothing else, subscriptions bolster that.

*Sorry for the alliteration. I watch too much CNBC.. :help:
We shall see orchestral machines with a thousand new sounds, with thousands of new euphonies, as opposed to the present day's simple sounds of strings, brass, and woodwinds. -- George Antheil, circa 1925 ---

KVRian
850 posts since 24 Jul, 2017

Post Mon Jun 14, 2021 5:25 pm

gnu23 wrote:
Mon Jun 14, 2021 4:54 pm
Just my WAG, but my bet is they'll hold the updates for us non-subbers to the next version upgrade.
I'm definitely not a fan of the subscription model - I suspect it's all about reliable recurring revenue* streams, and if nothing else, subscriptions bolster that.

*Sorry for the alliteration. I watch too much CNBC.. :help:
+1

For now, I am happy with MPS4 and will ignore the sub. What I have now is stable and does the job in a reliable way. If sub will become mandatory, then goodbye iZotope. There are excellent alternatives elsewhere.

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KVRian
770 posts since 22 Feb, 2014

Post Mon Jun 14, 2021 5:36 pm

Too early to tell, so I'm withholding any judgement. AFAIK this is their first exclusive for subscribers. They already said this is how it would be when they announced the subscription options. It makes sense to me to offer exclusives to subscribers. Otherwise, you're just renting software licenses.

FWIW, I'm not a subscriber and have no interest.

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KVRAF
2130 posts since 12 Jan, 2019

Post Mon Jun 14, 2021 6:02 pm

I see all the subscription things out there, from Spotify to cell phone plans to Izotope, beyond and between, as ways to get people to pay more money than they normally would--or more than they can really afford (like rent-to-own scams). I hate them.
"Have you ever noticed how anyone driving faster than you is a [jerk] and anyone driving slower than you is a moron?" - George Carlin

KVRAF
3892 posts since 26 Nov, 2015 from Way Downunder

Post Mon Jun 14, 2021 7:00 pm

Interesting point about these updates probably being intended for the next major versions of Ozone/Neutron etc - but subscribers get them first. That's probably their model. That kinda makes sense, but it's a pretty sour carrot on the stick for existing owners to wait their turn or subscribe (I'm not going to subscribe).

KVRist
276 posts since 17 Mar, 2010

Post Mon Jun 14, 2021 7:11 pm

As someone who has purchased many of their products over the years and thus owns them versus a subscription, for me this approach is a big disappointment. Clearly, I understand the business benefit for iZotope to do this. One can hope that some of the new features make it into the next product release -- but who knows? Being a new subscription customer paying $20 or $25 per month makes you more valuable to iZotope, versus customers who have been long-term supporters of the business by purchasing and upgrading over time. Hmm..... good thing there are many different plugin developers to choose from now.

KVRAF
1847 posts since 11 Mar, 2003

Post Tue Jun 15, 2021 1:44 am

Yeah I didn't read the 'Pro' bit on my email and excitedly thought there were some updates and ran the iZotope manager to see... nothing. Oh, Vinyl had an update for some reason! No, I won't be subscribing.

KVRian
560 posts since 29 Jan, 2017

Post Tue Jun 15, 2021 2:00 am

Imagine you have to subcribe to have your own physical gear you have in your studio :o
iZotope won't see a single penny from me from now on - vote with your wallet

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KVRist
366 posts since 27 Aug, 2020

Post Tue Jun 15, 2021 3:11 am

billcarroll wrote:
Mon Jun 14, 2021 4:22 pm
Does anyone love this approach?
Yeah, Izotope does.

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KVRist
438 posts since 27 Apr, 2013 from Denmark

Post Tue Jun 15, 2021 3:55 am

Such a shame that Native Instruments and Izotope have let themselves get devoured by Fransisco Partners. They are now, or at least becoming, the EA games of music software.

KVRian
676 posts since 9 Aug, 2018

Post Tue Jun 15, 2021 4:13 am

Subscription-based software of any kind is an immediate nope for me. I don’t care what kind of software it is, this will always apply.

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KVRist
366 posts since 27 Aug, 2020

Post Tue Jun 15, 2021 4:23 am

loungepanda wrote:
Tue Jun 15, 2021 3:55 am
the EA games of music software
My thoughts exactly, I think I used the exact same words some time ago to describe the situation.

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KVRian
1439 posts since 10 Oct, 2018

Post Tue Jun 15, 2021 4:32 am

A subscription model is just a band-aid to stop the bleeding. It does not change a thing in the long run, I'm afraid.

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