Fender To Acquire PreSonus Electronics

[gLOW-x]

it is the same in all industries nowadays.
Olympus sold their camera section to JIP consortium. It was created in 1936 ...
RIP Olympus cameras ... now they make mainly endoscopes ... lol ... a sign

Capitalism is falling. Time to move on.
Don't trust those capitalist a**holes : they WILL scam you one day or another

I will move to Cakewalk Bandlab : at least it is free for now

I was wondering yesterday about it ... and now Fender helped me make a decision about it.
RIP Presonus

[MuzikFreq]

This is troubling as they have a wide range of equipment for studios and the tech put into the software... I don't really see fender really keeping up with the innovative approach and continued support.
I mean... Fender has played it safe for a super long time not really doing anything innovative in how many years?
They're like Gibson in my eyes buying stuff and eventually dropping it for lack of interest.

I'm curious as to what Bones has to say about this

[AdvancedFollower]

I imagine nothing is forever in an uncertain world.

Nothing is forever in any kind of world.

The issue is the longer you have used a certain product the more invested you are, not just financially. All your sketches and ideas are in that program, you have probably set up things exactly how you want them in terms of templates etc. Plus you know your way around the program, all the shortcuts, specific quirks and features etc. Switching DAWs always results in months of downtime and up to years of frustration until you work as quickly and efficiently again.

Every time I try a different DAW than SO I end up uninstalling it in disgust after a few hours or days. Not because it's inferior, but because it's so frustrating when things don't work how you expect or when something that used to be easy requires convoluted workarounds.

[jonljacobi]

It seems no one wants to remain the boss anymore. They create something then sell it when the price is right.

Sure capitalism sucks. But it doesn't suck as much as fascism, socialism, communism, or any other form of government that's ever been tried. Actually, the most successful have been benevolent dictatorships. Unfortunately, they never last and eventually turn into the worst kind, which is malevolent dictatorship.

At least under capitalism there's opportunity and impetus for growth, even though it's insanely reactive and short-sighted as well. It's also gotten out of f**king hand in terms of monopolies, holdings, umbrellas, etc. Gee, you'd almost think that human beings were involved in all these systems.

I think Fender is currently much better-managed than Gibson was at the time they bought Cakewalk and likely won't mess with Presonus too much. This acquisition makes a lot more sense for Fender than Cakewalk did for Gibson as Presonus also delivers a wide variety of hardware. Of course, this is pure speculation. We'll see.

[Sinisterbr]

Sure capitalism sucks. But it doesn't suck as much as fascism, socialism, communism, or any other form of government that's ever been tried. Actually, the most successful have been benevolent dictatorships. Unfortunately, they never last and eventually turn into the worst kind, which is malevolent dictatorship.

Sorry, but what a load of crap.
Let's just stay on topic, please.

[BoogerSnot]

Capitalism is falling.

Bank bailouts and endless money printing are not capitalism.

You're just what they want.

[BoogerSnot]

Sure capitalism sucks. But it doesn't suck as much as fascism, socialism, communism, or any other form of government that's ever been tried. Actually, the most successful have been benevolent dictatorships. Unfortunately, they never last and eventually turn into the worst kind, which is malevolent dictatorship.

Sorry, but what a load of crap.
Let's just stay on topic, please.

So just ignore history, and all the people that have immigrated to Western countries then? Sounds like a great plan. Where can I sign up for your newsletter?

[Sinisterbr]

Sure capitalism sucks. But it doesn't suck as much as fascism, socialism, communism, or any other form of government that's ever been tried. Actually, the most successful have been benevolent dictatorships. Unfortunately, they never last and eventually turn into the worst kind, which is malevolent dictatorship.

Sorry, but what a load of crap.
Let's just stay on topic, please.

So just ignore history, and all the people that have immigrated to Western countries then? Sounds like a great plan. Where can I sign up for your newsletter?

I won't discuss any further. Stay on topic, please.

[Lazarus451]

Man, this sucks. I liked the socialist Presonus. This capitalist Fender stuff is not my cup of tea. But then again, I only play my social democratic Reverend guitar and use liberal Ableton Live.

On a serious note, don't know what to expect, other than more resources.

[EnGee]

In theory, I think it is a great step! Presonus don't have only Studio One! It is heavily invested in its hardware. For Fender, it will sell more completed package. This is what I see. Things might get very good for both camps. It all depends on management now. Sadly, I don't trust most managements in the companies! They always f**k the good things and introduce their stupid "clever" ways in pricing and developments plans!

Time will tell! Who knows?!

[chk071]

Man, this sucks. I liked the socialist Presonus. This capitalist Fender stuff is not my cup of tea. But then again, I only play my social democratic Reverend guitar and use liberal Ableton Live.

I think you're absolutely spot on reagrding the political thing people make out of this again.

Can't the jerks just stick to HPC?

[vurt]

not presonus lego then?

[digitalboytn]

“Fender envisions an ecosystem that seamlessly integrates hardware and software to create an effortless end-to-end experience for customers at all levels in their creative journey,”

The peeps who were fired from the media relations department @ NI must have been hired by Fender and Presonus

I’m rather suspicious of “seamless integration”. It usually means “linking everything to a proprietary software platform, then deprecating it”.

Komplete Kontrol...

Lock 'em all in and then lock the other companies out...

Fender's announcement is classic Corporate speak written by public relations and run past the lawyers.

My thoughts exactly...

These mergers are always full of such good news

[Sinisterbr]

In theory, I think it is a great step! Presonus don't have only Studio One! It is heavily invested in its hardware. For Fender, it will sell more completed package. This is what I see. Things might get very good for both camps. It all depends on management now. Sadly, I don't trust most managements in the companies! They always f**k the good things and introduce their stupid "clever" ways in pricing and developments plans!

Time will tell! Who knows?!

Yeah, at first when I saw the announcement I thought "well, maybe that's a good thing, both companies are so commited to music crafting".. and then someone learned me Fender was actually controlled by VC these days.
Now I'm pretty suspicious.

[chk071]

You should all try Reaper. That's where the real underground is.