KVR Audio

vurt · Post by **vurt** » Mon Nov 01, 2021 10:58 pm

apoclypse wrote: Mon Nov 01, 2021 10:49 pm
I don't know if Fender has any plans for production though. This would probably be a good opportunity to have brand that concentrates on electronic musicians and I can imagine Presonus would fit in nicely if they started making more electronic musician focused gear (controllers, etc), but they can also have them concentrate on the pro-recording market and maybe transition things like their mixers into the higher end.

i think its more likely, now that guitarists are seeing the benefits in software a great deal more than they used to, even recently (the majority of guitar players...) and will be aimed at that market.
as you said, things like the helix are now becoming more popular, so it makes sense they'd want in on this.

EnGee · Post by **EnGee** » Mon Nov 01, 2021 11:00 pm

Sinisterbr wrote: Mon Nov 01, 2021 9:29 pm
EnGee wrote: Mon Nov 01, 2021 9:16 pm In theory, I think it is a great step! Presonus don't have only Studio One! It is heavily invested in its hardware. For Fender, it will sell more completed package. This is what I see. Things might get very good for both camps. It all depends on management now. Sadly, I don't trust most managements in the companies! They always f**k the good things and introduce their stupid "clever" ways in pricing and developments plans!

Time will tell! Who knows?!
Yeah, at first when I saw the announcement I thought "well, maybe that's a good thing, both companies are so commited to music crafting".. and then someone learned me Fender was actually controlled by VC these days.
Now I'm pretty suspicious.

What are the "VC"? I actually don't know about Fender except it is a top guitar manufacturer (I'm not a guitar player).

woodsdenis · Post by **woodsdenis** » Mon Nov 01, 2021 11:07 pm

Fender has a revenue of 700 million, Presonus has a revenue of 100 million. These are figures that both companies blog about so reasonably accurate. It's really a total guess how much Studio One contributes to this revenue stream. Fender has in essence bought the code to use as they wish, this may lead to its use in Fender amp sims, etc. Simply speaking Studio One will have to hold itself up profit-wise on its own merits, whether they do that in the future or indeed have done that in the past is only speculation.

Yamaha (Steinberg owner) has a revenue of 4 billion per year, so not comparable to Fender in company size at all.

dlandis · Post by **dlandis** » Mon Nov 01, 2021 11:15 pm

EnGee wrote: Mon Nov 01, 2021 11:00 pm

What are the "VC"? I actually don't know about Fender except it is a top guitar manufacturer (I'm not a guitar player).
[/quote]

"VC" is the "Viet Cong". (Bad joke. And yes, that probably makes me old

).

"VC" is an acronym for "Venture Capitalists", but do not assume any tone of a necessarily politically perjorative nature about the term; just translate it as "investors, often greedy" and you're in the ballpark.

THE INTRANCER · Post by **THE INTRANCER** » Mon Nov 01, 2021 11:18 pm

The title of the thread is misleading, which makes it look like Fender has bought Presonus, it hasn't.

If Presonus didn't make hardware, and had been bought, I'd be more concerned about the future of Studio One... Being a merger, though, they can always buy themselves out in the future.

"At the time of writing, the merger is subject to US regulatory approvals and other customary conditions, and the two brands will continue to operate as separate entities until these terms have been closed."

digitalboytn · Post by **digitalboytn** » Mon Nov 01, 2021 11:45 pm

A corporate merger....

Where the big fish swallows the smaller fish...

I understand why these strategic alliances are important in today's marketplace,but despite the corporate speak full of positive plans for the future,the reality does not always live up to the rhetoric...

Muziksculp · Post by **Muziksculp** » Tue Nov 02, 2021 12:42 am

Studio One users, Relax, all is well, Viva, and Long live Studio One Pro

cryophonik · Post by **cryophonik** » Tue Nov 02, 2021 12:55 am

Looking forward to Studio One Tweed Edition

EnGee · Post by **EnGee** » Tue Nov 02, 2021 1:14 am

dlandis wrote: Mon Nov 01, 2021 11:15 pm
"VC" is an acronym for "Venture Capitalists", but do not assume any tone of a necessarily politically perjorative nature about the term; just translate it as "investors, often greedy" and you're in the ballpark.

Ok thanks.

So, if those "greedy" investors just want a quick money, I don't know how they can do that without giving good competitive products!

Some people are comparing this to what happened to Cakewalk (with Gibson), but this is completely a different story as Cakewalk has no hardware while Presonus has mixers, audio interfaces and speakers, not just Studio One.

I don't know! It might be bad news for Studio One as I can see they stop investing in it and just bundle it with the hardware (cheaply), just to make their hardware sell better! Maybe! Or maybe they want to compete with Pro Tools head to head in providing Studio solutions and that would make S1 more expensive and mainly subscription? Don't know! It might be very good news for either Guitarists or Studio engineers.

In any case I don't see a good future for beat makers! So, go Live or Bitwig instead!

Sinisterbr · Post by **Sinisterbr** » Tue Nov 02, 2021 1:36 am

EnGee wrote: Tue Nov 02, 2021 1:14 am In any case I don't see a good future for beat makers! So, go Live or Bitwig instead!

You got a point here. Merging with Fender *may* suggest they're heading away from beat makers, and more towards recording and mixing.

vurt · Post by **vurt** » Tue Nov 02, 2021 1:42 am

not like i thought it would work

you know what really hurts though?
my knees

cryophonik · Post by **cryophonik** » Tue Nov 02, 2021 1:55 am

Here's the latest news:

Fender CEO Discusses Future of Presonus Studio One

apoclypse · Post by **apoclypse** » Tue Nov 02, 2021 1:57 am

Sinisterbr wrote: Tue Nov 02, 2021 1:36 am
EnGee wrote: Tue Nov 02, 2021 1:14 am In any case I don't see a good future for beat makers! So, go Live or Bitwig instead!
You got a point here. Merging with Fender *may* suggest they're heading away from beat makers, and more towards recording and mixing.

Or it could be the opposite. Fender may want a foothold in that market which they don't currently have and Presonus may have been that company aligned enough with their current culture to make sense. Mergers sometime are about finding something you don't do already and finding the easiest way to get to do it (just buy it). But who knows.

Danilo Villanova · Post by **Danilo Villanova** » Tue Nov 02, 2021 2:04 am

Fender is becoming a dad brand, most kids do electronic genres and young guitarists usually get other brands. Presonus is their entry into the computer music world and a younger crowd, while providing opportunities to make amp sim pedals and software to sell to their existing costumers. Hope they don't f*ck it up.

apoclypse · Post by **apoclypse** » Tue Nov 02, 2021 2:35 am

Danilo Villanova wrote: Tue Nov 02, 2021 2:04 am Fender is becoming a dad brand, most kids do electronic genres and young guitarists usually get other brands. Presonus is their entry into the computer music world and a younger crowd, while providing opportunities to make amp sim pedals and software to sell to their existing costumers. Hope they don't f*ck it up.

Fender has been pretty consistently popular as a guitar brand, but frankly if I'm thinking about cool guitars to buy its not Fender or Gibson. PRS imo is where its at. Their "Silver Sky" is one of the best "Fenders" I've heard. Just perfection. That being said Fender still makes great guitars that are pretty good quality (unlike Gibson which are are overpriced and lately have had some mediocre quality. Like I'd rather buy an Epiphone). My first guitar is a Fender and I've never regretted it.

Fender To Acquire PreSonus Electronics