Fender To Acquire PreSonus Electronics

[flori89]

Actually the real juggernaut is Hip Hop, currently estimated for 1/3 of all sales (though statistics for this seem to vary a lot).

It’s debatable how electronic Hip Hop beats are, most real guitars you hear there are probably samples.

Second place is usually Pop and then Rock. Pop often has at least parts with real instruments there is still a significant part of music that uses real instruments.

Also MPCs and such are around for longer then 15 years. Hip Hop has always been a bedroom kind of thing, and it’s around for more then 15 years.

[Hink]

hip hop? You know that is interesting, hip hop has been around for a long time, you are right and yes there is a bedroom aspect to it as well as with everything...I wont argue any of this to you, in fact as of late it seems other people have agreed with you...food for thought.

[yebot]

I almost got a job with Fender this year. Still bummed about it.

[slackhead]

I almost got a job with Fender this year. Still bummed about it.

Plenty of other companies needing cleaners.

[flori89]

hip hop? You know that is interesting, hip hop has been around for a long time, you are right and yes there is a bedroom aspect to it as well as with everything...I wont argue any of this to you, in fact as of late it seems other people have agreed with you...food for thought.

I actually had time to talk to a few people who use S1 professionally, few of them switched from Pro Tools. The overall outlook was very negative on this. So no matter what, Fender better treads carefully because they are entering a real minefield, lot’s of people have been burned in the past.

On the other hand, everyone said that S1 is in a really good place right now and that they could use it for a long time as it is. But probably a good idea to actually own a version of S1 5 instead of renting it.

[jens]

I almost got a job with Fender this year. Still bummed about it.

Plenty of other companies needing cleaners.

Just because that's your job, it doesn't mean that is everbody else's job too, you know? Not everybody in the world has your kind of expertise.

[slackhead]

Just because that's your job, it doesn't mean that is everbody else's job too, you know? Not everybody in the world has your kind of expertise.

Apologies, my attempt at humour was rather harsh and misplaced.

[ls1xxx]

Damnit!

[EnochLight]

Prove me wrong.

I should ask the same of you. But it's fairly easy - just look at the top 10 hits of the last 20+ years in the US and most of western Europe - the vast majority are electronic music based (to be clear, "electronic music" doesn't mean 4-to-the-floor techno; it means music mostly composed on drum machines, synths, and samplers). The shift to producing in DAW using virtual instruments has been pretty clear, as evidenced by the literal desert of decent hardware in the early 2000's. Hell, we didn't even start getting decent hardware out of Roland, Korg, and Akai until the last few years. And lets not even talk about how popular modular still is...

My point is, there is a reason why Guitar Center and other "guitar-centered" retailers have largely had a focus on synths, samplers, grooveboxes, and drum machines for the longest time. And yeah, virtually any kid looking to get into music these days can do so with their mobile phone, tablet, or home computer/laptop for next to nothing. Also, as a kid who relies on getting things "free" (parents, allowance, odd jobs) that almost always already has a smartphone or tablet, which do you think is easier to come by? Free software to make music, or buying a guitar and amp?

Actually the real juggernaut is Hip Hop, currently estimated for 1/3 of all sales (though statistics for this seem to vary a lot).

It’s debatable how electronic Hip Hop beats are, most real guitars you hear there are probably samples.

Second place is usually Pop and then Rock. Pop often has at least parts with real instruments there is still a significant part of music that uses real instruments.

Also MPCs and such are around for longer then 15 years. Hip Hop has always been a bedroom kind of thing, and it’s around for more then 15 years.

^^ THIS ^^

[ShawnG]

Prove me wrong.

I should ask the same of you. But it's fairly easy - just look at the top 10 hits of the last 20+ years in the US and most of western Europe - the vast majority are electronic music based (to be clear, "electronic music" doesn't mean 4-to-the-floor techno; it means music mostly composed on drum machines, synths, and samplers). The shift to producing in DAW using virtual instruments has been pretty clear, as evidenced by the literal desert of decent hardware in the early 2000's. Hell, we didn't even start getting decent hardware out of Roland, Korg, and Akai until the last few years. And lets not even talk about how popular modular still is...

My point is, there is a reason why Guitar Center and other "guitar-centered" retailers have largely had a focus on synths, samplers, grooveboxes, and drum machines for the longest time. And yeah, virtually any kid looking to get into music these days can do so with their mobile phone, tablet, or home computer/laptop for next to nothing. Also, as a kid who relies on getting things "free" (parents, allowance, odd jobs) that almost always already has a smartphone or tablet, which do you think is easier to come by? Free software to make music, or buying a guitar and amp?

Actually the real juggernaut is Hip Hop, currently estimated for 1/3 of all sales (though statistics for this seem to vary a lot).

It’s debatable how electronic Hip Hop beats are, most real guitars you hear there are probably samples.

Second place is usually Pop and then Rock. Pop often has at least parts with real instruments there is still a significant part of music that uses real instruments.

Also MPCs and such are around for longer then 15 years. Hip Hop has always been a bedroom kind of thing, and it’s around for more then 15 years.

^^ THIS ^^

You’re confusing the popularity of the music with there being a large groundswell of hobbyists trying to make the music themselves. There’s many more people in this world who bash around non seriously with guitars and pianos than try to make beats or EDM with a pc. And then you add the educational folks, and church musicians, bar bands, etc…. It generates a lot of money and is a huge market, much much larger than Daws/vsts/controllers. Fender does 180 million a year, Gibson does about 500 million a year. Ableton does about 60-70. I do both things, so I have no preference, but it is what it is.

[Sinisterbr]

Prove me wrong.

I should ask the same of you. But it's fairly easy - just look at the top 10 hits of the last 20+ years in the US and most of western Europe - the vast majority are electronic music based (to be clear, "electronic music" doesn't mean 4-to-the-floor techno; it means music mostly composed on drum machines, synths, and samplers). The shift to producing in DAW using virtual instruments has been pretty clear, as evidenced by the literal desert of decent hardware in the early 2000's. Hell, we didn't even start getting decent hardware out of Roland, Korg, and Akai until the last few years. And lets not even talk about how popular modular still is...

My point is, there is a reason why Guitar Center and other "guitar-centered" retailers have largely had a focus on synths, samplers, grooveboxes, and drum machines for the longest time. And yeah, virtually any kid looking to get into music these days can do so with their mobile phone, tablet, or home computer/laptop for next to nothing. Also, as a kid who relies on getting things "free" (parents, allowance, odd jobs) that almost always already has a smartphone or tablet, which do you think is easier to come by? Free software to make music, or buying a guitar and amp?

Actually the real juggernaut is Hip Hop, currently estimated for 1/3 of all sales (though statistics for this seem to vary a lot).

It’s debatable how electronic Hip Hop beats are, most real guitars you hear there are probably samples.

Second place is usually Pop and then Rock. Pop often has at least parts with real instruments there is still a significant part of music that uses real instruments.

Also MPCs and such are around for longer then 15 years. Hip Hop has always been a bedroom kind of thing, and it’s around for more then 15 years.

^^ THIS ^^

You’re confusing the popularity of the music with there being a large groundswell of hobbyists trying to make the music themselves. There’s many more people in this world who bash around non seriously with guitars and pianos than try to make beats or EDM with a pc. And then you add the educational folks, and church musicians, bar bands, etc…. It generates a lot of money and is a huge market, much much larger than Daws/vsts/controllers. Fender does 180 million a year, Gibson does about 500 million a year. Ableton does about 60-70. I do both things, so I have no preference, but it is what it is.

Agreed.

[vurt]

hohner, makers of the finest "recorders" ever! probably have high numbers too ...

[vurt]

Prove me wrong.

I should ask the same of you. But it's fairly easy - just look at the top 10 hits of the last 20+ years in the US and most of western Europe -

now you're just adding even more qualifiers to the statement

the world is bigger than those markets alone

[EnochLight]

You’re confusing the popularity of the music with there being a large groundswell of hobbyists trying to make the music themselves

Am I, though? These things are intertwined. Let's be real here - we're talking about "pop music". Top 40. The music that makes millions/billions and sells - as a result - the most things that are likely to allow young artists to do the same: electronic music gear (whether that be virtual synths, DAW, or hardware synths/grooveboxes/samplers/drum machines).

There’s many more people in this world who bash around non seriously with guitars and pianos than try to make beats or EDM with a pc.

I just don't see the evidence to support this. In the western world (which, let's be honest - this is what we are discussing), virtually 90%+ of households have a home computer, and over 84% have smartphones. This is what kids and young artists and aspiring musicians have access to - for free (counting the parents giving it to them). It's Generation Z - they literally grew up on the Internet, computers, and electronic music. They don't all have guitars and pianos laying around the house, and I'm fairly confident that the majority aren't calming for their next Fender or Gibson.

And then you add the educational folks, and church musicians, bar bands, etc…. It generates a lot of money and is a huge market, much much larger than Daws/vsts/controllers. Fender does 180 million a year, Gibson does about 500 million a year. Ableton does about 60-70. I do both things, so I have no preference, but it is what it is.

Ableton, Cockos, Native Instruments, and Apple - yes Apple (via Logic) easily surpass Gibson and Fender, and that's just DAW/virtual instruments. I'm also talking hardware from Roland, Akai, Korg, the Eurorack market, etc. But it's all cool, it's just what I'm seeing.

[vurt]

there's a lot more guitar manufacturers than f and g