KVR Audio

Sinisterbr · Post by **Sinisterbr** » Thu Nov 04, 2021 3:16 pm

BTW, I got my first DAW in 1991 (MT Pro). Now, that I can assure was some decades ago.

EnochLight · Post by **EnochLight** » Thu Nov 04, 2021 3:18 pm

Hink wrote: Thu Nov 04, 2021 3:15 pm and it's been an awesome ride hasn't it?

Wouldn't trade it for the world!

cryophonik · Post by **cryophonik** » Thu Nov 04, 2021 3:30 pm

Mac vs. PC
Analogue vs. digital
Hardware vs. software

Guitars vs. Ableton

vurt · Post by **vurt** » Thu Nov 04, 2021 3:31 pm

on actual units moved, rather than profits or income...

musical instruments for babies and toddlers!!!

(even actual synthesis nowadays...

)

vurt · Post by **vurt** » Thu Nov 04, 2021 3:34 pm

cryophonik wrote: Thu Nov 04, 2021 3:30 pm Mac vs. PC
Analogue vs. digital
Hardware vs. software

Guitars vs. Ableton

Hink · Post by **Hink** » Thu Nov 04, 2021 3:39 pm

vurt wrote: Thu Nov 04, 2021 3:31 pm on actual units moved, rather than profits or income...

musical instruments for babies and toddlers!!!

(even actual synthesis nowadays...

)

but part of the point is the popularity from an artist, these were popular among parents not aspiring artists

vurt · Post by **vurt** » Thu Nov 04, 2021 3:43 pm

a bit off the wall and not really an indicator of anything outside of fashion...

but you rarely see people out and about in t-shirts from many electronic acts, but rock and metal, everywhere!!!

even my own t-shirt collection, has but a few, stereolab (not strictly electronic) and kraftwerk, there may be others but memory fails me.
rock i have a lot more, because it was those gigs where t-shirts would be on sale, every gig! even the local kids who have rehearsed in a garage once, have had t-shirts printed!!!

oh, i do have a couple of lemon jelly too.

vurt · Post by **vurt** » Thu Nov 04, 2021 3:44 pm

Hink wrote: Thu Nov 04, 2021 3:39 pm
vurt wrote: Thu Nov 04, 2021 3:31 pm on actual units moved, rather than profits or income...

musical instruments for babies and toddlers!!!

(even actual synthesis nowadays...

)

but part of the point is the popularity from an artist, these were popular among parents not aspiring artists

actually, they are rarely popular with the parents

ffs, why have you bought her a drum kit?

vurt · Post by **vurt** » Thu Nov 04, 2021 3:49 pm

anyway, harp doom! is the future! :harp:

imrae · Post by **imrae** » Thu Nov 04, 2021 3:57 pm

EnochLight wrote: Thu Nov 04, 2021 2:23 pm
ShawnG wrote: Thu Nov 04, 2021 2:08 pm You’re confusing the popularity of the music with there being a large groundswell of hobbyists trying to make the music themselves
Am I, though? These things are intertwined. Let's be real here - we're talking about "pop music". Top 40. The music that makes millions/billions and sells - as a result - the most things that are likely to allow young artists to do the same: electronic music gear (whether that be virtual synths, DAW, or hardware synths/grooveboxes/samplers/drum machines).

And yet, none of my music-making friends are seriously trying to make Top-40-bait pop music. Because it's very competitive and also rather boring.

I strongly suspect that most electric guitar purchases are not for recording projects, but for jamming out cover versions at home and with friends.

Not everyone is obsessed with fame and fortune.

Hink · Post by **Hink** » Thu Nov 04, 2021 4:07 pm

vurt wrote: Thu Nov 04, 2021 3:44 pm
Hink wrote: Thu Nov 04, 2021 3:39 pm
vurt wrote: Thu Nov 04, 2021 3:31 pm on actual units moved, rather than profits or income...

musical instruments for babies and toddlers!!!

(even actual synthesis nowadays...

)

but part of the point is the popularity from an artist, these were popular among parents not aspiring artists
actually, they are rarely popular with the parents

ffs, why have you bought her a drum kit?

my first grandson, 1st pic his first bday...the drum set did not see day two of being one year old

vurt · Post by **vurt** » Thu Nov 04, 2021 4:09 pm

yup, im sure kieran and jane are terrified what xmas may bring

Hink · Post by **Hink** » Thu Nov 04, 2021 4:16 pm

reminds me, at mars me and another employee had a joke we had different answers to...we use to ask everyone which was funnier

why doesnt santa have any kids?

Him: Because he only has toys in his sack

Me: because he only comes once a year

fairlyclose · Post by **fairlyclose** » Thu Nov 04, 2021 4:40 pm

Brief search reveals Asia Pacific region is about half the world's market for physical musical instruments. I would have thought that anyway - and then include expansion of the India and Africa markets over the next 20 years. Not sure on software but I would think similar figures, definitely more in the near future. Breakdown on platform is not easy to find but iOS would be huge I think.
As far as market size comparisons, software for actually composing music is a small but growing fraction of the physical instrument market. Much smaller
I think there are obvious market advantages in the merger with an integration of products across the home music market. Digital, physical and software instrument and studio bundles for home users (guitar plus interface plus software plus monitors plus lessons etc etc)
As far as Presonus goes we have no idea but they are successful already, have a solid range of products in the digital and software realms and I see no reason for them to reduce that offering any more than they might have if there were no merger

vurt · Post by **vurt** » Thu Nov 04, 2021 5:01 pm

even if guitar music is (not saying it is...) the smaller market...
the electronic market is fairly saturated with gear aimed at them in the box
guitarists have been sticking hard to analog fx, tube amps and even recording to tape.
a host directly aimed at guitar, with eg interfaces with built in preamps matching fenders, or similar ideas, would be the first and have that whole market to itself.
so while they may lose a small percentage of a big market, they get the greater percentage of an as yet, little catered for market. just an idea

Fender To Acquire PreSonus Electronics