Fender To Acquire PreSonus Electronics

[EnochLight]

And yet, none of my music-making friends are seriously trying to make Top-40-bait pop music. Because it's very competitive and also rather boring.

I strongly suspect that most electric guitar purchases are not for recording projects, but for jamming out cover versions at home and with friends.

Not everyone is obsessed with fame and fortune.

True, but my point stands - the gateway to music making is far easier and widespread with electronic music making production today.

[jamcat]

I booted up Studio One today and it gave me an error every time I tried to plug in my Les Paul.

[Hink]

I would too..still running 24/7 after all these years

[digitalboytn]

I booted up Studio One today and it gave me an error every time I tried to plug in my Les Paul.

Contact support and check on the latest drivers...

It may not be a compatible interface now

[pixel85]

From what I observe, teens still prefer guitars over software. Yes, they grew up with technology but majority of them know how to use social media, not DAW. They're not all tech geeks (far from that) just because they grew up with tech.
It's simply easier to learn guitar than software, including mobile apps. Guitar is more intuitive: just grab it and play. Not to mention that guitar player is still seen as more sexy than the nerd in front of a computer - yes it still important for young males

Another thing is, it's hard to pirate guitar while software... oh well. It's not like gen z stopped to do it.

[jamcat]

This is still how it is.

[jamcat]

[starflakeprj]

Have Fender left Studio One for dead yet? Should I move completely to my secondary DAW?

[EnGee]

Well, today I was listening to my old CDs and I was so moved with one of my favourites. I told myself "Why not?! Get a guitar this time instead of a synth!" Maybe not Fender! But something around U$500, something sounds like this

[gaggle of hermits]

it is the most dominant part of the amateur music industry

Is it? I mean, care to point me towards some hard numbers of a trustable source? I’m really skeptical that bedroom producers in this world outnumber bedroom traditional musicians, or spend the same amount of dough. Electronically produced music is certainly dominant, but I don’t see it as being as full of participants as other forms at this point. Prove me wrong.

i'm not sure there are any reliable figures. but just looking at the players involved – fender, gibson, yamaha etc – tells me there is way more money in 'traditional' instruments for amateur performers than electronic-music production. there's another thread asking why Yamaha doesn't do more in software and plugins. if there was more serious money in it than violins, guitars, pianos and stuff, I'm sure they'd be doing it. and presonus would have bought fender...

there are plenty of people who play at home who aren't confined to their bedrooms - and they have the money to splurge on the higher-end guitars not the squiers.

[EnochLight]

It's simply easier to learn guitar than software, including mobile apps.

This is the funniest thing I’ve read on the Internet all morning. Thanks for this!

[pixel85]

It's simply easier to learn guitar than software, including mobile apps.

This is the funniest thing I’ve read on the Internet all morning. Thanks for this!

Yeah, funny. It's what a lot of teenagers told me when I came back to study at university.
It's not like there's no millions of questions every day about how to do most basic obvious tasks in audio apps, written by gen z.

Ps. learning to play a few basic chords (which is enough to play a lot of music) is really not that hard.

[Tj Shredder]

Does Fender have the same rep as Gibson though? (still very bitter ex opcode user here)

Regarding Opcode - you are not alone, glad Zicarelli bought himself out of the deal…
The concern is, that Fender has no experience at all in the software world. They probably mainly bought competence. I hope in the end Presonus takes over… We will get a lot of virtual Fender guitars in all colors…

[EnochLight]

Yeah, funny. It's what a lot of teenagers told me when I came back to study at university.
It's not like there's no millions of questions every day about how to do most basic obvious tasks in audio apps, written by gen z.

Ps. learning to play a few basic chords (which is enough to play a lot of music) is really not that hard.

Yeah I seriously have a hard time believing that most teenagers, today, have any problem at all learning music software - especially apps on their smartphones or tablets - when compared to playing guitar. My 10 year old literally shows me how to use many apps and my 14 year old picked up video editing, DAW and plugin basics - on their own - the moment they got their first computer. Their friends are also pretty tech savvy.

[Teksonik]

No nothing wrong with the discussion as long as we all know we're just guessing.

Not just guessing.

No, we're all just guessing. Unless we have the actual private numbers in front of us we simply don't know what we're talking about. Many developers aren't corporations and hence are under no obligation to disclose any financial information.

You brought up Gibson's numbers and I brought up the fact that they were $500 million in debt and forced to declare bankruptcy and so on.

So unless we have all the numbers from all the companies involved in the entire business yes we're just guessing.

But again I was pushing back against your statement that there is no money in software.

Obviously that's not true as several developers are still around after decades despite the recent global economic climate.

There may not be enough money to entice giant corporations to to jump into the software game but there is certainly money to be made.