Fender To Acquire PreSonus Electronics

[syntonica]

im heavily invested, i own two fender guitar cables!

But no guitars...

This is going to have to be a wait-and-see type of affair. I can see Fender wanting the hardware side, but what they do with the software is anybody's guess.

nope, don't deserve a fender!
high end guitar would be wasted on me, im clumsy as f**k and not a great player, these facts alone suggest im better sticking with budget models
the fact i like to use more fx on one guitar chain than some people use in a whole mix, also means there's less onus on the clean sound

they are very nice cables though

lol I meant any guitars at all! Just two cables. maybe if you put them together in a darkened room, play some Barry White, they'll breed and you can raise guitar cables to sell.

I suck at guitar, too, but it's my hands. I can't do bar chords to save my life. I have to use my other hand to places my fingers in the most unnatural positions to even come close. I'm far better at the bass... for what it's worth

[Hink]

im heavily invested, i own two fender guitar cables!

But no guitars...

This is going to have to be a wait-and-see type of affair. I can see Fender wanting the hardware side, but what they do with the software is anybody's guess.

nope, don't deserve a fender!
high end guitar would be wasted on me, im clumsy as f**k and not a great player, these facts alone suggest im better sticking with budget models
the fact i like to use more fx on one guitar chain than some people use in a whole mix, also means there's less onus on the clean sound

they are very nice cables though

I could completely derail this thread with two words at this point, be talking about fenway park and minature golf, snowboarding...but fender and Presonus right out the window










Monster Cable...next April 1st, what a great 4/1 joke...what company name would make people the most people angry if Monster Cable acquired them?

[jamcat]

Hosa

[kylie]

Has anyone seen an announcement regarding a possible name change after the merger?

Like...

Prefender ?

[Toggle]

Man, you're taking it too seriously

[Hink]

I dunno... I kinda like the sound of the Presonocaster

[vurt]

Man, you're taking it too seriously

business is serious business!

[ShawnG]

Fendonus?

They should rename the DAW "Stratocaster Studio" just to cause a total meltdown on KVR. with an included plugin to add authentic 60 cycle hum from a single coil pickup to any recording (with a switch where you can set it on 50 cycle hum for our overseas friends)

to circle back to my previous assertions on this thread vis a vis the market sizes of instruments vs production gear, this is my last post on the subject, but like, it isn't even close, sorry. Teksonik's last post prompted me to pull up Yamaha's annual report, and yeah. 2.6 billion in instrument sales alone, more than the entire DAW/VST/Midi Controller/Audio interface industry. One company. sure, the profit margins might be a bit higher on our side of the fence (or they might not), and there are advantages to virtual products, and subscriptions etc... I'm not going to debate the finer points. but in market size, which is the only thing I've commented on here, its not even arguable that production gear and software is bigger, it is not.

The reason this is important to the thread is this: There's been speculation and angst here about whether Fender is going to keep Studio one with a focus on Electronic music that frankly it has never had. I doubt Fender is even that interested in Studio One at all. If that is the case, there are two potential outcomes:

1. They generally ignore it, and let the Studio One team do what they do with minimal interference as long as the division is profitable. perhaps they use the dsp coding expertise to help with their digital modeling amps and such, while putting models of fender gear into S1. i.e the same sort of relationship Steinberg seems to have with Yamaha.

2. They axe it, or sell it on to another company. I can't really see axing, as long as studio one makes profits, but who knows?

I can't see them tinkering with it much one way or another in either case. but we will see.

[digitalboytn]

I dunno... I kinda like the sound of the Presonocaster

I also remember the Starcaster...

[Hink]

I dunno... I kinda like the sound of the Presonocaster

I also remember the Starcaster...

thanx, now I do too

[wuworld]

I dunno... I kinda like the sound of the Presonocaster

I also remember the Starcaster...

Studio One started to get big because they started adding features for electronic/hip hop users. Why do you think they came out with the Atom? Gregor communicates, and relates more to modern users. His background is Electronic. Studio One won't be as big without that user base backing. You see the influence that user base has had on modern music production. Just ask NI with Maschine, Akai, Ableton with Push 2, Arcade(what users samples or use samples the most).

Most importantly Presonus wouldn't be as big without Presonus Software. The do all of their software. I only bought their hardware because the team in Hamburg does. Other than that Presonus is okay for hardware.

[wuworld]

I think the opinion that Fender is a bunch a guitar folk only is a riot, assuming this means Presonus is going into guitars or fender is going software is unfounded, both could just be looking to redefine themselves to compete in an evolving marketplace. It seems to me merge would suggest that, or at least as other have said give us good reason to wait and see

For the market now are users more interested in modern day trap music or listening to 55 year old guy playing on his fender guitar?

[wuworld]

Fendonus?

They should rename the DAW "Stratocaster Studio" just to cause a total meltdown on KVR. with an included plugin to add authentic 60 cycle hum from a single coil pickup to any recording (with a switch where you can set it on 50 cycle hum for our overseas friends)

to circle back to my previous assertions on this thread vis a vis the market sizes of instruments vs production gear, this is my last post on the subject, but like, it isn't even close, sorry. Teksonik's last post prompted me to pull up Yamaha's annual report, and yeah. 2.6 billion in instrument sales alone, more than the entire DAW/VST/Midi Controller/Audio interface industry. One company. sure, the profit margins might be a bit higher on our side of the fence (or they might not), and there are advantages to virtual products, and subscriptions etc... I'm not going to debate the finer points. but in market size, which is the only thing I've commented on here, its not even arguable that production gear and software is bigger, it is not.

The reason this is important to the thread is this: There's been speculation and angst here about whether Fender is going to keep Studio one with a focus on Electronic music that frankly it has never had. I doubt Fender is even that interested in Studio One at all. If that is the case, there are two potential outcomes:

1. They generally ignore it, and let the Studio One team do what they do with minimal interference as long as the division is profitable. perhaps they use the dsp coding expertise to help with their digital modeling amps and such, while putting models of fender gear into S1. i.e the same sort of relationship Steinberg seems to have with Yamaha.

2. They axe it, or sell it on to another company. I can't really see axing, as long as studio one makes profits, but who knows?

I can't see them tinkering with it much one way or another in either case. but we will see.

As the instrument sales yes, but the music producers nowadays seems like the one's to end up having a career in music getting placements etc. Especially the young FL users.

[wuworld]

(it's the most dominant market though: music production).

Is it?

With most of the products out right now who are the one's that you see demonstrating the products the most? What genre of music is on top right now?

[dlandis]

I think the opinion that Fender is a bunch a guitar folk only is a riot, assuming this means Presonus is going into guitars or fender is going software is unfounded, both could just be looking to redefine themselves to compete in an evolving marketplace. It seems to me merge would suggest that, or at least as other have said give us good reason to wait and see

I'm hoping that neither company changes much and the merger is occurring because each company is simply a complement to the other. Unfortunately, if this is not true and the worst speculations prevail, it's most likely going to hit us like a ton of bricks; not because something more destructive was unexpected, but rather because the change will happen rather suddenly.

We can hope for the best. It's not entirely unrealistic. I'm not a Mac guy, but didn't Apple's grabbing Logic in the main benefit the development of Logic (except for the PC version being gutted)? And I'm not sure that the Gibson/Cakewalk scenario comparison can stand up to scrutiny: Cakewalk was bleeding money for Roland long before the ailing Gibson bought it. I've got nothing against Cakewalk, BTW. I used it exclusively until November 2018 (from Cakewalk for DOS 3.0) and still occasionally break it out. It must be admitted, however, that it had not been a moneymaker for anyone for a very long time.