Fender To Acquire PreSonus Electronics

[fairlyclose]

(it's the most dominant market though: music production).

Is it?

With most of the products out right now who are the one's that you see demonstrating the products the most? What genre of music is on top right now?

when there is lots of marketing in a domain that usually means the market is saturated or at least very well served as companies are competing for your sales.

[dlandis]

I think the opinion that Fender is a bunch a guitar folk only is a riot, assuming this means Presonus is going into guitars or fender is going software is unfounded, both could just be looking to redefine themselves to compete in an evolving marketplace. It seems to me merge would suggest that, or at least as other have said give us good reason to wait and see

For the market now are users more interested in modern day trap music or listening to 55 year old guy playing on his fender guitar?

I think many users are interested in listening to a 20-something year old playing his Fender (or Gibson) guitar, listening to modern day trap music, or classic rap music. I retired from teaching (Computer Music) in June 2020 due to being a heart transplant recipient (medicinally immuno-compromised) and the advent of COVID, but most of the middle schoolers I taught were open to just about any type of music as long as it was performed/produced well and had its own identity (in some way). In my class, I introduced them to Snarky Puppy, the Brecker Brothers, Rush, Stevie Ray Vaughan, and others. Interestingly, in every class, there were students who heard of and were into whoever it was I was highlighting. I guess what I'm suggesting is that we not sell the "users" or "audience" short. FWIW.

[jamcat]

Studio One started to get big because they started adding features for electronic/hip hop users. Why do you think they came out with the Atom? Gregor communicates, and relates more to modern users. His background is Electronic. Studio One won't be as big without that user base backing. You see the influence that user base has had on modern music production. Just ask NI with Maschine, Akai, Ableton with Push 2, Arcade(what users samples or use samples the most).

Most importantly Presonus wouldn't be as big without Presonus Software. The do all of their software. I only bought their hardware because the team in Hamburg does. Other than that Presonus is okay for hardware.

All of this is nonsense.
PreSonus has grown steadily precisely because they understand the market that their core userbase occupies, and has not deviated from it. They develop exactly the right hardware and software that the market wants, at a price point that the market is comfortable with. Unlike most in the industry, PreSonus has never once flailed around in search of a direction in 25 years.

PreSonus was the first manufacturer to put preamps and a master volume knob on their digital audio breakout boxes, about 20 years ago. Think about that. No one else had thought of that. This is standard on all audio devices now, but before that, we needed separate preamps and a mixer to record and playback ITB. PreSonus was the first to make it possible to do it all with a single device.

[apoclypse]

Studio One started to get big because they started adding features for electronic/hip hop users. Why do you think they came out with the Atom? Gregor communicates, and relates more to modern users. His background is Electronic. Studio One won't be as big without that user base backing. You see the influence that user base has had on modern music production. Just ask NI with Maschine, Akai, Ableton with Push 2, Arcade(what users samples or use samples the most).

Most importantly Presonus wouldn't be as big without Presonus Software. The do all of their software. I only bought their hardware because the team in Hamburg does. Other than that Presonus is okay for hardware.

All of this is nonsense.
PreSonus has grown steadily precisely because they understand the market that their core userbase occupies, and has not deviated from it. They develop exactly the right hardware and software that the market wants, at a price point that the market is comfortable with. Unlike most in the industry, PreSonus has never once flailed around in search of a direction in 25 years.

PreSonus was the first manufacturer to put preamps and a master volume knob on their digital audio breakout boxes, about 20 years ago. Think about that. No one else had thought of that. This is standard on all audio devices now, but before that, we needed separate preamps and a mixer to record and playback ITB. PreSonus was the first to make it possible to do it all with a single device.

Pretty much this. Presonus is pretty big in live sound. Their mixers are extremely popular and in a lot circles they are known more for their hardware than their software.

Some people need to realize that there is more than the KVR bubble.

[EnochLight]

Unlike most in the industry, PreSonus has never once flailed around in search of a direction in 25 years.

I wouldn't say they "flailed", but they most certainly added a direction when they released Studio One in September 2009. Before then, they weren't a presence in the DAW market at all to my knowledge.

[apoclypse]

Unlike most in the industry, PreSonus has never once flailed around in search of a direction in 25 years.

I wouldn't say they "flailed", but they most certainly added a direction when they released Studio One in September 2009. Before then, they weren't a presence in the DAW market at all to my knowledge.

Not software wise but their audio interfaces were a significant market for them early on due to them being feature packed and relatively low cost.

[EnochLight]

Not software wise but their audio interfaces were a significant market for them early on due to them being feature packed and relatively low cost.

Oh totally, but I was just talking DAW. I'd say adding Studio One to their catalog was a pretty big push in a new direction, IMHO..

[jamcat]

Sure it was definitely a push in a new direction. But they knew exactly what they were doing and what they wanted Studio One to be from the very start. That's what I was talking about. Now compare and contrast that to Steinberg, who's been having one long identity crisis for the past 20 years.

[jancivil]

there's a certain kind of young person, of any generation, who doesn't get that there is a whole world of activity outside their own sphere. the market is supposedly all people that insist their consumption can only be of the current thing.

Fender wasn't about to vanish or anything I don't reckon. I'd think they might be interested in hardware for computer interface and they have a viable DAW to work it out on. Who knows, it could be purely bidness in some way I have no clue to.

[kmonkey]

there's a certain kind of young person, of any generation, who doesn't get that there is a whole world of activity outside their own sphere.

This is very nicely said. I think people worrying about this acquisition and making controversy have too much time.

[nightjar]

there's a certain kind of young person, of any generation, who doesn't get that there is a whole world of activity outside their own sphere.

Pun intended?

[jancivil]

you mean 'world' cf 'sphere'? I wouldn't call it a pun, but... there's a word for it I bet.

[gaggle of hermits]

there's a certain kind of young person, of any generation, who doesn't get that there is a whole world of activity outside their own sphere.

This is very nicely said. I think people worrying about this acquisition and making controversy have too much time.

yeah, they should totally make shit up about other DAWs instead.

[Winstontaneous]

Maybe they'll blow it this time, but - I think Fender has done well through its various iterations after the challenging CBS era (1964 -1982). Presonus has some very creative, solid and affordable products that barely overlap with Fender's offerings. I'd sure hope the suits wouldn't monkey-wrench any successful products either company makes, including Studio One.

Fender had some success buying other brands like Sunn and SWR (bass amps). They eventually shut them down, but incorporated features into later Fender amps.

[Gadget Fiend]

If Fender ends up having any influence over the Studio One roadmap, it will likely be to encourage a return to Studio One's roots as an audio-focused digital recorder and not a MIDI songwriting tool. After all, Fender makes guitars, basses, amps, etc. People who play these instruments don't need a lot of advanced MIDI functions for the most part.

Sure, Studio One has always had MIDI features that are far superior to what's in Pro Tools (another audio-focused recorder). But I don't see a lot of additional development in Studio One on the MIDI side going forward.