Sindikhate wrote: ↑
Mon Nov 29, 2021 3:35 am
Having worked for MI retail for a lot of years I will just say this.. for every 25-30 copies of cubase sold there was a copy of Live being sold. Heck Reason was selling more than Live. Way more.
And I said.. "AT RETAIL LEVEL!". That does not mean that the users are more or less based on retail sales. Also nowadays people buy straight from the developers. Then again that dongle protection might have had something to do with all this. We should always be talking about legit users.
Another reason is a new cubase version comes every year. A new Live version comes every 3-4-5 years since 2009. We had 4 versions of Live the last 12 with 11 coming this year and this will probably stay current for the next 3. When a new Live version comes out of course the sales at retail are getting higher but even then they are still lower than Cubase.
Thomann serves the whole Europe. And yes Ableton ranks 17th. That includes all different versions of other daws though. Taking out all the updates etc etc the ranking shows that most new users buy Cubase.
Ok. I don't disagree with what you're saying overall then. Plus, you correctly identify other factors involved. All I'm implying is the numbers say more about specific retail factors, and the demographics shopping at Thomann, than they do about the current wider state of play in the DAW market. You can even look at other Thomann figures to all but confirm this. EG Can you guess their best-selling DAW controller? (Spoiler - It's the Push 2
Even without piracy, there's also little reason for someone to purchase software at traditional retailers, like Thomann, unless making cost savings. That changes if it's tied to hardware, which could be a sound card, NI Komplete hardware, or a dongle. It's the dongle which creates the need for physical stock with Cubase. Customers, in turn, will go to the places they know hold said physical stock - such as Thomann. It will be interesting to see how this all shakes out, at retail level, once that dependence is removed. That's if other online / direct sales haven't made all of it largely irrelevant already. EG None of this stuff takes the likes of Logic Audio into account..
The other big factor is regional / market differences. Even if a retailer sells "Europe wide", you're unlikely to get a proper picture unless they provide break-down numbers by country. EG Magix are more likely to feature, with German retailers, versus some other countries. North America also offers a pretty stark contrast where, even taking the dongle factor into account, it's interesting to see Studio One is still above Cubase, ranked by popularity, at Sweetwater ( www.sweetwater.com/c699--DAW_Software
) Though it depends what they mean by that (Page hits? Actual sales?)