Image Line Acquires UVI

[tony10000]

Why people went for the subscription model is simply greed. Plain and simple. Massive profits to be made if you manage to "lock-in" people into a system. Just look at Apple. That's their main business model.

There's no subscription for Logic Pro.
... and no paid for upgrades for 10 (?) years...

I don't think Logic Pro is seen by Apple to be a huge money maker. It's just "added value" to the Mac (and boy is it amazing value!! One of the best "bang for your buck" DAWs out there today, with absolutely amazing internal effects and synthesizers!).

They make their money back on hardware sales. Apple prices are tremendously overpriced, especially when you add storage and memory. And, at some predetermined point, your computer will not run the latest version of their OS or Logic and nobody complains. LOL!

[VitaminD]

Logic Pro ... boy is it amazing value!! One of the best "bang for your buck" DAWs out there today, with absolutely amazing internal effects and synthesizers!

Absolutely

But it doesn't compare with Logic Pro which has the superior tools.

[bmanic]

Why people went for the subscription model is simply greed. Plain and simple. Massive profits to be made if you manage to "lock-in" people into a system. Just look at Apple. That's their main business model.

There's no subscription for Logic Pro.
... and no paid for upgrades for 10 (?) years...

I don't think Logic Pro is seen by Apple to be a huge money maker. It's just "added value" to the Mac (and boy is it amazing value!! One of the best "bang for your buck" DAWs out there today, with absolutely amazing internal effects and synthesizers!).

Apple prices are tremendously overpriced

Totally agree for the most part, except for this lovely little Mac Mini M1 basic model I have been running here for the past 2 years. At the time of purchase, it ran rings around similarly priced PCs, is literally completely quiet and has been extremely reliable (as long as you run all native stuff! That's the caveat!).

And, at some predetermined point, your computer will not run the latest version of their OS or Logic and nobody complains. LOL!

100% true! Heck, even now I can't run the latest version of Logic as I'm still running Big Sur simply due to it's amazing reliability. I refuse to keep updating the OS just to get the latest bells and whistles. This is something that Microsoft is doing way better than pretty much anybody else.. backwards compatibility.

Then again, at the studio I've not updated the computer from Windows 7 either, due to the very same thing. W7 is so ridiculously stable and I need some of the legacy firewire drivers for the Prism Orpheus we are using every day at the studio.

.. but yeah, I'm most likely going back to Windows at home for the next computer upgrade. May even happen this year as all those juicy 2023 laptops are looking absolutely awesome in the bang for your buck (cpu power) department!

[N__K]

[...]
When we started we were made fun of because FL contained (admittingly low quality due to the filesize) samples and demo songs as that was absolutely not done at the time.
[...]

Rebirth and Reason had demonstration projects too. And Orion. It was fun to compare them.

Curiously, some early versions of FL had unlicensed (?) remixes that are still present in old demo version installers. A mix of Faithless' "Insomnia" and "God is a DJ" was one such case - and a good one at that! And unless I'm mistaken, a version of Binary Finary's 1998 was in some installers, too.

Pro DJ, in turn, had samples from Star Wars.

I have to ask - did you fellows ever clear any of those with their rightsholders?


EDIT: for nostalgic loopers, the "Faithless newmix.flp" is in "/Loops/Covers" of FruityLoops v3.0.0. The project seems to require FL v3.0.0 to FL v3.5.6 for TS-404 to load properly; the TS-404 line (perhaps the most interesting thing in it) doesn't sound right in FLS v4 and newer.

[Hevy_IL]

I don't think Logic Pro is seen by Apple to be a huge money maker. It's just "added value" to the Mac (and boy is it amazing value!! One of the best "bang for your buck" DAWs out there today, with absolutely amazing internal effects and synthesizers!).

But sadly also harmed some users.

I wasn't aware of them overtake CamelAudio stuff, and just purchased a lot of stuff not long before they stopped selling it.
As I wasn't aware of it, I never did backups at that time of my products.
So yeah.. sad.

But yes, I have some friends making nice music with Logic, not my DAW at all, but had to use it for some jobs in the past, it's alright (for me ).

They make their money back on hardware sales. Apple prices are tremendously overpriced, especially when you add storage and memory. And, at some predetermined point, your computer will not run the latest version of their OS or Logic and nobody complains. LOL!

And indeed, I have to laugh a bit if someone tells me that he got Logic cheap for a one time payment (which is awesome, really!) but use a 3k€ laptop/device for it, that is pretty locked down.
Nice OS, pretty good DAW, but the prices for the hardware...

[masterhiggins]

My Mac mini was about $1500 and handles Logic pretty damn well, actually a lot better than my $2,500 MBP ever did when it was new. Apple’s move to ARM is going to continue being good for everyone. They run fast, quiet, cool, and a bit cheaper.

[SNBeatz]

Can I just say thanks to Scott and Urs here for their openness and patience with the KVR bowels of righteousness.

Righteousness? I was thinking it was just plain old entitlement.

[bermudagold]

And then there are heavyweights like Arturia, Output, Spectrasonics, Antares, Waves or Universal Audio will be looking to acquire.

Is Output a heavyweight in the market? Never thought so...

I think they are...that is evident by the way everyone has copied them...the whole NI PLAY series is obviously an imitation of their instruments...as well as the new arturia instruments that are essentially macro controllers for pigments presets...And look how many copies of ARCADE have come out... soundslates capsule, bigfish momentum, LANDR chromatic, noiiz connect, Loopcloud, mntra mndela player; and it's obviously where antares sampler, PA megasampler and waves cr8 want to go...

you wont find your own sound with output, but as someone teaching music to kids, I can tell you nothing gets them from complete newby to something they like that sounds like the radio faster than output...Their instruments keep you in the sweet spot with only a few controls reducing time and ear fatigue to a recognizable sound, but still giving you a feeling like you actually created something...and as for arcade, easy bake oven pop music production using construction kits to make collage art through a gamification experience....construction kits aren't new, they been around since the 90s...they were lazy then and they still are now...but this is what the data probably shows all the new market entrants from pandemic lock-down want...allows for add-on sales from kitpacks, and if they give away the free player framework, I'm sure act as spyware collecting data for sale as another revenue stream...seems to me the whole industry has been copying output for the last few years, because they understand the dominant demographic and are giving them what they want

[maanga]

People must be happy that Gibson did not purchase UVI.
It is now in the good hands of IL.
Regards.

[DrGonzo]

Wow. This was unexpected. I usually have a very negative view with news like this but Image Line is not a "normal" company.
Could work.

/C

[rod_zero]

People is so dense they try to tell a successful company how to run their business, LOL, the audacity and narcissism.

[revvy]

People are so dense.

I think most here are respectful of IL’s success. Just a discussion of different preferences, right? It’s a forum.

IL are a unique, stunningly successful business but they’re not gods and seem to be, by and large, happy about (and generally pretty good at) engaging, especially JMC.

[fese]

The most interesting news for me that I took from this thread is that UVI Plate has been updated to vst3. So thanks for that, even though I had to wade through nearly 30 pages of the usual KVR background noise for that

But seriously, thanks to IL people (and others like Urs) chiming in, I have no interest in FL studio, but it is always interesting to learn about the business background of the audio market from the people who know what they’re talking about.

[gaf_thit]

Wow. This was unexpected. I usually have a very negative view with news like this but Image Line is not a "normal" company.
Could work.

/C

Surprised, yes.
When I have a look at youtube for reviews of UVI stuff, as I'm considering the deals over at FL, I can now, in hindsight and a stretch only, see subtle signs that there could have been something brewing maybe. Like when they released version 1.1 of Augmented Orchestra and they, and stress in the video titles that they do, are performing in FL studio:

I was about to buy a Strymon Volante, but then I saw the UVI deals...hmm, choices choices

[N__K]

The owners are successful alright.
I bet you never expected to see a photo of JMC with Paris Hilton, but here's an article with one:

https://derijkstebelgen.be/nieuws/nieuw ... ljoen-euro

They could get Harry Enfield to do a demo song for FL Studio, if they wished

And, by the way: they got there without having DRM in their apps.
The DRM was added at the time of expansion into Chinese market (or at least it correlates).

People are so dense.

Nothing escapes the event horizon.