I think they do know about Waves. Some of the recent freebies were from Youtube influencers who are more likely to attract the younger audience.cryophonik wrote: ↑Tue Mar 28, 2023 9:49 amDo young beatmakers know or care about Waves' plugins? I also honestly don't know the answer to that question, but I don't think I've seen many Waves products being hyped in youtube vids in the past few years (granted, I mostly watch hardware synth-related vids these days). I could be way off, but the plugins offered in the $15/month plan don't strike me as being new and hip enough to attract many newer/younger users, and I'm not even sure that the $25/month plan will appeal to bedroom producers, given the huge range of other options on the market today, not to mention the high quality of DAW-bundled plugins.martinjuenke wrote: ↑Tue Mar 28, 2023 8:50 am The StudioVerse thing lowers the entry hurdle for young bedroom beat makers substantially. I expect there's a big market. We'll see. I don't know...
Maybe Waves is just banking on pro studios paying their $25/month to stay current with their core plugins that they've used for the past 20 years, but looking at other forums, I think many of them are ready to cut their losses.
I think Waves is definitely banking on anyone that was already paying $240 a year in WUP. This won't be a significant change for them.
Anyone else they pick up will be a bonus.
I predict lots of bonus free trial months here and there, because as you can expect with aggressive marketing, they'll make money off those that forget to cancel before the free trial is up.