Cherry Audio going NFR...

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The snark in this thread is off the charts. No need for it.

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Maybe everyone needs a delicious sip of cherry coke?


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I think the CA Haters are being sarcastic in replying to what for some of us is an important issue. I heard stories about the hostile tone of many KVR users. They are certainly coming out of the woodwork to display their hostility. Ignore the trolls in this thread. They are just flexing their brains to get their perverse, ego stretching jollies.

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Steve W wrote: Fri Apr 14, 2023 1:49 am I think the CA Haters are being sarcastic in replying to what for some of us is an important issue. I heard stories about the hostile tone of many KVR users. They are certainly coming out of the woodwork to display their hostility. Ignore the trolls in this thread. They are just flexing their brains to get their perverse, ego stretching jollies.
The way I look at the impact of license transfers is, there are two kinds of customers: those that care about the ability to transfer a license and use it as part of their purchase decision, and those that don't care about license transfers. For those that don't care, it doesn't matter what the policy is; they will not be affected by it. But for the other group that is concerned about license transfer, they may very well have a negative imact to their financial position when a company changes their policy. I think the group that doesn't care should stay out of it because it doesn't concern them. Those that care have to do extra work to make their conerns heard, so I suggest to all of you that care, email Cherry to let them know and to let them know how they have negatively impacted you. This will help drown out the nonsense from the other group.

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Uncle E wrote: Thu Apr 13, 2023 3:29 pm
Steve W wrote: Thu Apr 13, 2023 12:26 pm who might have spent well over $1,000
Is that even possible?
plexuss wrote: Thu Apr 13, 2023 3:34 pm What a stupid question. Yes. I have.
Uncle E wrote: Thu Apr 13, 2023 5:51 pm Did my question really warrant this response? The average price of their products is $25 and they have 15 synths.
I have to admit, AT first I also thought your question to me was snarky. That may have been because of all the open hostilities that are so legendary on KVR. But in reading your "reply" maybe your question wasn't intended to come off as sarcastic. Maybe it was asked as a sincere question made out of ignorance. Since you mention 15 synths with what you computed to be an average price of $25, you might be unaware of Voltage Modular which also has module collections for some of the synths as VM modules as well as several thousand modules for purchase (modules and bundles).

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Steve W wrote: Fri Apr 14, 2023 1:49 am I think the CA Haters are being sarcastic in replying to what for some of us is an important issue. I heard stories about the hostile tone of many KVR users. They are certainly coming out of the woodwork to display their hostility. Ignore the trolls in this thread. They are just flexing their brains to get their perverse, ego stretching jollies.
I wish the mods would nuke inane and inflammatory behaviour more often because it has far outshined the crux of the issue; Cherry Audio retroactively moved all licenses to NFR AND all of us are finding out via a kvr post and not from CA themselves. No announcements, no emails (as the OP asked). Again (like I stated on page 2), I'm relatively happy with my CA purchases. Thankfully, those who had licenses before CA made the change are allowed license transfers on their products until August.

Then people brought up the humble bundle stuff, and conflated the two topics here. Cherry Audio could have NFR'd solely those licenses; after all those licenses are for a charity donation. Cherry Audio could do a waiting period like U-he. Even an "all licenses get ONE transfer, at which point they become NFR", would have been less heavy handed,

Short of pulling a Waves or Adobe, CA chose an option that I feel is very disrespectful toward their existing customers.

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Steve W wrote: Fri Apr 14, 2023 2:28 am I have to admit, AT first I also thought your question to me was snarky. That may have been because of all the open hostilities that are so legendary on KVR. But in reading your "reply" maybe your question wasn't intended to come off as sarcastic. Maybe it was asked as a sincere question made out of ignorance. Since you mention 15 synths with what you computed to be an average price of $25, you might be unaware of Voltage Modular which also has module collections for some of the synths as VM modules as well as several thousand modules for purchase (modules and bundles).
I see. Sorry about that. I wasn't trying to be snarky or sarcastic, sorry that it came off that way.

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plexuss wrote: Fri Apr 14, 2023 2:21 am The way I look at the impact of license transfers is, there are two kinds of customers: those that care about the ability to transfer a license and use it as part of their purchase decision, and those that don't care about license transfers.
It's never quite that black and white, and you probably know that, amiright? These threads can quickly become so tedious and it's not always those that are most upset contributing what others find interesting. I welcome the comedic relief as it tends to shine a light where it's a bit too dark for it's own good.

At any rate, I see a lot of different perspectives both here and on other sites:
  • There are people who are truly angry over the principle of changing terms of an existing contract.
  • There are people who think that it's wrong but not unexpected and nothing to get worked up about.
  • There are people who have always viewed CA as candy-bar-ware and are neither surprised nor concerned.
  • There are people who freely admit that they had no intention of ever selling, but now that they can't, that's a problem.
  • There are people who value CA's existence more than they value the ability to sell their licenses, even if they agree with some of the other thoughts above.
I get the sense that those of you who are angry think that those of us who are somewhat meh think that you're going to change our minds just by explaining it differently. How about respecting that others also have the ability to think this through and have simply come to a different conclusion? It doesn't mean that they disagree that this move is wrong, but they may disagree that it's worth getting all hot under the collar about. Maybe they're less mad because they smelled this coming. Here's a prediction: companies like <name any PB door buster company> will also go NFR in the near future. Hot tip: Don't "invest" in their plugins if you expect to sell them on later.

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ghettosynth wrote: Fri Apr 14, 2023 5:46 am
plexuss wrote: Fri Apr 14, 2023 2:21 am The way I look at the impact of license transfers is, there are two kinds of customers: those that care about the ability to transfer a license and use it as part of their purchase decision, and those that don't care about license transfers.
It's never quite that black and white, and you probably know that, amiright?
I stand by my assessment: either a person cares or they dont care about license transfers. The concept of caring can be yes or no. I dont think the nuances matter that much with regards to outrage over Cherry's ridiculous decision. I dont think it needs to be any more complicated.

My issue is with Cherry. I post here to share my thoughts and commiserate with those who are also aftected by thier anti-customer decision. Forum posts are also a good way to covey customer sentiment to the offending abhorent corporation. We know they monitor these threads. I am not really interested in what those of you who dont care about license transfers think and I'd appreciate you staying out of it in the context of trying to create an argument. It's neither a vice nor a virtue to be concerned about license transfers. I am not sure what the agenda is that is driving this with you guys, but really carry on your own conversation and stay out of our attempt to get back license transfers taken away from us that we paid for.

You never know one day you may have financial hardship or a lifestyle change and wish you could sell your NFR product licenses. Why argue with something that is only a customer benefit? It's self defeating.
Last edited by plexuss on Fri Apr 14, 2023 5:56 am, edited 2 times in total.

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plexuss wrote: Fri Apr 14, 2023 5:49 am
ghettosynth wrote: Fri Apr 14, 2023 5:46 am
plexuss wrote: Fri Apr 14, 2023 2:21 am The way I look at the impact of license transfers is, there are two kinds of customers: those that care about the ability to transfer a license and use it as part of their purchase decision, and those that don't care about license transfers.
It's never quite that black and white, and you probably know that, amiright?
I stand by my assessment: either a person cares or they dont care about license transfers. The concept of caring can be yes or no. I dont think the nuances matter that much with regards to outrage over Cherry's ridiculous decision. I dont think it needs to be any more complicated.
CA did this guy dirty. Spending $1.5K on a product that has an active transfer policy, then the company changes that mid-game? Nasty work.

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plexuss wrote: Fri Apr 14, 2023 5:49 am
ghettosynth wrote: Fri Apr 14, 2023 5:46 am
plexuss wrote: Fri Apr 14, 2023 2:21 am The way I look at the impact of license transfers is, there are two kinds of customers: those that care about the ability to transfer a license and use it as part of their purchase decision, and those that don't care about license transfers.
It's never quite that black and white, and you probably know that, amiright?
I stand by my assessment: either a person cares or they dont care about license transfers. The concept of caring can be yes or no. I dont think the nuances matter that much with regards to outrage over Cherry's ridiculous decision. I dont think it needs to be any more complicated.
That's exactly black and white thinking. Others will definitely disagree with you. I disagree with you. The concept of caring about any policy decision can also be "it depends" as it does with so many things. The context and detail matters. There's a great post on VIControl about this from user Bree_Abney, it's worth a read.

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ghettosynth wrote: Fri Apr 14, 2023 5:56 am
plexuss wrote: Fri Apr 14, 2023 5:49 am
ghettosynth wrote: Fri Apr 14, 2023 5:46 am
plexuss wrote: Fri Apr 14, 2023 2:21 am The way I look at the impact of license transfers is, there are two kinds of customers: those that care about the ability to transfer a license and use it as part of their purchase decision, and those that don't care about license transfers.
It's never quite that black and white, and you probably know that, amiright?
I stand by my assessment: either a person cares or they dont care about license transfers. The concept of caring can be yes or no. I dont think the nuances matter that much with regards to outrage over Cherry's ridiculous decision. I dont think it needs to be any more complicated.
That's exactly black and white thinking. Others will definitely disagree with you. I disagree with you. The concept of caring about any policy decision can also be "it depends" as it does with so many things. The context and detail matters. There's a great post on VIControl about this from user Bree_Abney, it's worth a read.
You are one of the most ridiculous posters I've ever read. You argue for the sake of arguing. Its unfortunately that people like you try to manipulate others to feed your mental weaknesses. You dont understand how self defeating and weak you sound. Your arguments are like foul smelling wind blowing through consciousness. Random ASCII text formed into something that resembles english devoid of meaning. The 4:33 of forum posting.
Last edited by plexuss on Fri Apr 14, 2023 6:01 am, edited 1 time in total.

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plexuss wrote: Fri Apr 14, 2023 5:49 amI am not really interested in what those of you who dont care about license transfers think and I'd appreciate you staying out of it.
This is a discussion forum, but you only want one opinion aired, which happens to agree with yours. Echo chamber much?
I wonder what happens if I press this button...

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ramseysounds wrote: Fri Apr 14, 2023 6:01 am
plexuss wrote: Fri Apr 14, 2023 5:49 amI am not really interested in what those of you who dont care about license transfers think and I'd appreciate you staying out of it.
This is a discussion forum, but you only want one opinion aired, which happens to agree with yours. Echo chamber much?
Listen. People. This isnt about an opinion. It's got nothing to do with you. What the hell?

Why would you not want people who want license transfer ability to not have it? Why would you expect a person who cares about licenses transfers being taken away to all of a sudden not care about it? You are just arguing for arguing sake, mistaking thinking there a right and wrong way to go here. There isn't. You care and you are concerned or you dont care and you aren't concerned. Either cant convince the other and nor should they. What planet are you guys on? Crazy. Ok well you have fun with it. Good luck.

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plexuss wrote: Fri Apr 14, 2023 5:49 am You never know one day you may have financial hardship or a lifestyle change and wish you could sell your NFR product licenses. Why argue with something that is only a customer benefit? It's self defeating.
One plasma donation would yield more than I would get for selling off all of my CA plugins. There are many things that I wish that I could get the time or money back from, low cost plugins are the least of it. I still have some Logic serial port dongles around here somewhere from way back when. Emagic didn't go NFR, they went out of business. I spent far more on Logic, pre-Apple, than I have ever spent on CA software.

I think that a much healthier perspective on this stuff is that you will spend some money on things that you will either not be able to use or simply choose to stop using in the future. It's a sunk cost, get over it. The healthy thing to do, IMO, is to change your own policies about what you'll spend money on going forward. Here's a hard limit rule for you: Cap lifetime expenditures with software firms at $100 per year of their existence. This limits your exposure to crap like this, it's not perfect, but then what in life is a sure thing?
Last edited by ghettosynth on Fri Apr 14, 2023 6:23 am, edited 1 time in total.

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