the term Saturation as far as I can tell refers to the particles on magnetic recording tape reaching a point of literal saturation and harmonics that weren't there before may accumulate. Exciters are used generally if not absolutely exclusively for higher frequencies coloration, differently than a saturator which means you're looking at lower frequencies and resonances generated in a more fundamental area of the spectrum.
I don't have any direct experience with an exciter before doing virtual music production. I use VSL's, in Vienna Suite. You have control over a range where the middle = an even distribution of even to odd number harmonics; control over center frequency; control over amount ie., as wet/dry; and of "drive". it can be extremely subtle all the way to full bore crazy.
As to why, I wouldn't even try to tell someone why they'd do something. It's spice to taste
I use a fair amount of very clean sources I want to add sonic interest to. I also like something generating tape noise as I have moments where nothing is sounding, & otherwise it's dead air. I don't personally find pristineness superior per se.
