I don't think they'll come close to breaking even with what it's costing them to update since they've literally called them legacy products etc. No one is going to buy their old line up over their newer products with resizable GUI's and modern interfaces. Plus putting a new GUI would be near the first goal if new sales of 15 year old plugins was the reason.Teksonik wrote: Sat Aug 17, 2024 10:43 pm Air's strategy is painfully obvious. They're adding VST3 and latest Mac spec support so they can keep selling those "classic" plugins to more people without ever actually updating them.
Their strategy is to not piss off every last person the way NI does with deprecations, but obviously it's not working for everyone.
Nomad are dealing with it entirely differently, and painfully upgrading their lineup. They also are not owned by a conglomerate that is more interested in repackaging the code for their hardware MPCs. Plus being in stark contrast to UAD and Waves is a fine idea on how to gain market share.
