LANDR acquires Reason Studios (DAW/Plugin)

[sihoja]

Studio one RIP, Reason RIP...next one?

[machinesworking]

Much more frightening when a company that has no interest in music buys a DAW IMO.

Like Gibson? I assume they didn't care about music .

I thought about mentioning them as the exception, but I didn't want to ruin someone's fun.

[parma]

Reason survived vulture capitalists with no real interest in the actual product. This seems a much more typical acquisition, though I wouldn't have thought Landr would have the kind of money to pull this off. I think this shows how relatively small Reason Studios is and why their development cycle is not typically very impressive. I'm not too gloomy about this but given the state of... everything, I'm also prepared to be disappointed!

[Funky40]

......though I wouldn't have thought Landr would have the kind of money to pull this off. ......

maybe now with a new big pocket buddy in the backround ? you never know


the question is, how much has this market grown in the last 2-3-4 years ?
probably immensly, no ?
which might explain why venture capitalism is creeping in.

[ATS]

I was worried when FL Studio bought UVI but I haven't seen anything change with UVI.

[revvy]

which might explain why venture capitalism is creeping in.

Think you mean Private Equity. VC is generally aimed at startups.

/nitpicking

[kmonkey]

Reason survived vulture capitalists with no real interest in the actual product.

You just forgot to mention how much Reason deteriorated and lost a user base (speculative assumption based on complaints)

though I wouldn't have thought Landr would have the kind of money to pull this off. I think this shows how relatively small Reason Studios is and why their development cycle is not typically very impressive.

This above. Seems that they have been really like most of the people sensed. A bold muscle look-alike that is actually an old tiny crab.

What do you expect from a company that at one time put a CEO in place who pissed at perpetual users and favored subscription (even to the degree of providing divided technical support) other than decline?

I feel so stupid buying into the ecosystem. I have 4000EUR RE's in my account.

Perhaps LANDR will allow license transfer

[kmonkey]

I was worried when FL Studio bought UVI but I haven't seen anything change with UVI.

They bought it because at the time it was a prosperous thing to buy. And they made a good decision. Do you sense the difference?

[machinesworking]

I was worried when FL Studio bought UVI but I haven't seen anything change with UVI.

They bought it because at the time it was a prosperous thing to buy. And they made a good decision. Do you sense the difference?

No way to actually know, it could be as simple as Landr developers really liked Reason and made an offer.

In terms of Landr, they look like deep pockets, jumping into multiple areas to "corner" a customer in their ecosystem, it's possible Reason has been on their radar for a while, since a DAW is the only missing piece here.

[Trancit]

I was worried when FL Studio bought UVI but I haven't seen anything change with UVI.

They bought it because at the time it was a prosperous thing to buy. And they made a good decision. Do you sense the difference?

Afaik... IL didn´t buy anything...
They themselves got bought before by Waterland Private Equity in February 2019 ...

Just my thoughts, but I cannot imagine that a company which has the financial strength to buy several other companies allows to be bought by some other investors...
For me it makes more sense this way round:
The investors bought IL and used them as a kind of strawman to aquire the other companies like UVI, Melda, W.A., Producerloops, etc...

[PAK]

the question is, how much has this market grown in the last 2-3-4 years ? probably immensly, no ?
which might explain why venture capitalism is creeping in.

All that choice in DAW hosts and music software? Private Equity sees this as “market fragmentation.” This is a “problem” which they aim to “solve.” Because who doesn’t want a handful of companies owning and controlling everything?

For Reason users a lot will depend on the details of how / where LANDR got their funding to pay for this, since this is (ultimately) who they will answer to, regardless of any public statements of intent.

Not necessarily the best sign though, if AI Bubble hype is used to acquire companies, since that whole area’s going to see a “market correction” at some point.

[Cyforce]

Not every acquisition has to be a bad thing. Just look at Image Line & UVI – UVI didn't get any worse because of it. And Reason, as a DAW, has felt like it's fallen far behind in recent years, especially now that there are more DAWs on the market than there were with Studio One & Bitwig. Maybe this will be a good thing for Reason, and perhaps it will even revive it?

[kv331]

And Reason, as a DAW, has felt like it's fallen far behind in recent years, especially now that there are more DAWs on the market than there were with Studio One & Bitwig.

Our user stats for our synth plugins confirm this. Reason is slightly more popular than Bitwig:

1. FLStudio
2. Ableton
3. Studio One
4. Reaper
5. Logic
6. Cubase
7. Cakewalk
8.Reason
9. Bitwig
10. ProTools

[Cyforce]

And Reason, as a DAW, has felt like it's fallen far behind in recent years, especially now that there are more DAWs on the market than there were with Studio One & Bitwig.

Our user stats for our synth plugins confirm this. Reason is slightly more popular than Bitwig:

1. FLStudio
2. Ableton
3. Studio One
4. Reaper
5. Logic
6. Cubase
7. Cakewalk
8.Reason
9. Bitwig
10. ProTools

Reaper & Studio One are ahead of Logic & Cubase? That surprises me, to be honest. Thanks for sharing the info.

[vanerio]

And Reason, as a DAW, has felt like it's fallen far behind in recent years, especially now that there are more DAWs on the market than there were with Studio One & Bitwig.

Our user stats for our synth plugins confirm this. Reason is slightly more popular than Bitwig:

1. FLStudio
2. Ableton
3. Studio One
4. Reaper
5. Logic
6. Cubase
7. Cakewalk
8.Reason
9. Bitwig
10. ProTools

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