Fender Studio Pro 8 Released

[Blaster]

Name change isnt always so good.

Name changes are never good (unless you seek to be forgotten), but this one is especially stupid, because without the vendor's name it's just "Studio Pro" (i.e. that's the actual product-name) - and it's relly hard to come up with a more generic name - well, Waveform aside perhaps...

renaming Propellerheads into Reasonstudios was another stroke of genius...

*cough* Live and Studio (from Ableton and Bitwig)... Or is it in these cases Ableton Live by Ableton and Bitwig Studio by Bitwig. Then Reason by Reason studios makes sense.

[Vocalpoint Studios]

*cough* Live and Studio (from Ableton and Bitwig)... Or is it in these cases Ableton Live by Ableton and Bitwig Studio by Bitwig.

Exactly.

No one on Earth has any idea what an "Ableton" is and especially WTF a "Bitwig" is and even more so when you strip the vendor name off the product (Live? and Studio?) - even that still hasn't seemed to harm their penetration into the market.

To be honest - not a lot of people knew who Presonus was either.

Fender on the other hand - practically everyone (even my non DAW interested wife) knows that name

If a product is good - it's good and it's name simply becomes it's name.

This branding change will be a non-issue in 3 months.

VP

[lotus2035]

The name 'Bitwig' always made me think of Earwigs.

[Crossinger]

As it stands it looks like I'll have to finish older tracks in version 6.

Which is *always* a good idea. You can install different version of S1/SP side by side.

[Vocalpoint Studios]

Which is *always* a good idea. You can install different version of S1/SP side by side.

100% agreed. Testing - yes but I never do any real work in any version of any software labelled x.0.0

In the case of Studio One/Studio Pro - I do not even usually install until the maintenance cycle hits x.0.2

VP

[jens]

*cough* Live and Studio (from Ableton and Bitwig)... Or is it in these cases Ableton Live by Ableton and Bitwig Studio by Bitwig.

Exactly.

No one on Earth has any idea what an "Ableton" is and especially WTF a "Bitwig" is and even more so when you strip the vendor name off the product (Live? and Studio?) - even that still hasn't seemed to harm their penetration into the market.

To be honest - not a lot of people knew who Presonus was either.

Fender on the other hand - practically everyone (even my non DAW interested wife) knows that name

If a product is good - it's good and it's name simply becomes it's name.

This branding change will be a non-issue in 3 months.

VP

You are conpletely missing my point - when I said "generic" I was mainly talking about relevant internet (Google, forum, Youtube, etc.) search results and such. Bitwig, Ableton and Tracktion are completely original names, so when you want to look something about them up somewhere you won't get a lot of false results.

[Vocalpoint Studios]

You are conpletely missing my point - when I said "generic" I was mainly talking about relevant internet (Google, forum, Youtube, etc.) search results and such. Bitwig, Ableton and Tracktion are completely original names, so when you want to look something about them up somehwere you won't get a lot of false results.

True that.

But one won't get false results typing in Fender Studio Pro either.

Sounds completely original (and unique) to me.

VP

[thievedletter]

This name change is beyond cringe, it’s some corporate boy’s wet dream of kissing a** to Servco…when I thought it couldn’t get more cringe after that Presonus video (if you’re one of us, you’ll take a bite) explaining the new v7 update plans/subscriptions etc., they went ahead and surpassed it. Their support, marketing, all seem a little slimy now. First, I’m sure they promised their shareholders more volume with the new update scheme and subscription offerings that didn’t materialize. ok, strike that, let’s rebrand and plaster Fender everywhere, simultaneously cheapening both brands and killing off one.

I realize that the kiss a** fanboys will love the program no matter what. Hell, even I had had high hopes and applauded them with their development from v3 to v6.

I received a license for FenDaw with the purchase of an audio interface and downloaded it today. I am not saying this is not a capable DAW, but it’s grotesque. Needlessly plastering Fender all over rebranded plugins, plugin GUI redesign to accommodate this, splash screen, idiotic 3d elements randomly strewn throughout the overall GUI and plugins. A lot of wasted effort on superficial nonsense and childishly grotesque rebranding instead of actually improving the core program. Tonex shit* all over any of these Mustang offerings, this is hilarious.

They still have the washed out, bright white background for selected tracks/waveforms with no option to revert to v6 appearance settings. I had hope there would be some gui improvements, but it’s just a mish mash of needless stanmped out/indented areas, buttons, renaming, moving, lame introduction of random 3d elements. Cubase GUI was already looking good - if they can just introduced tabbed plugin windows and a more streamlined workflow…if they ever wake up and undo this horseshi*, maybe I’ll de-sour, but I sincerely doubt that, so hold on to your Presonus installers…and for the record, I do have a Strat in the arsenal, so I like Fender, but have the f**kin sense to keep some brand separation and some sense of professionalism, just like Yamaha does with Cubase, etc.

It's amazing to me people can actually be this hurt by reading the word "Fender"

[nusound mind]

As it stands it looks like I'll have to finish older tracks in version 6.

Which is *always* a good idea. You can install different version of S1/SP side by side.

I'm aware of that, which is how I compared tracks b/t 6 and 8. I may still even have 4 installed somewhere.

Tbf this was an issue once before going from an old to new version, my main concern really is seeing Sonnox now causing a crash and Stylus having issues. Thankfully 6 does everything I need. 8 was more a shiny new toy attraction, pragmatically speaking I don't technically need it. I may relegate it to experimenting w/ audio to midi and the other new features from 7 until a few updates roll out.

[VitaminD]

The name 'Bitwig' always made me think of Earwigs.

Yes! It's by far the worst named DAW.

[jamcat]

I couldn't admit to using it in polite company.

[musicalwarmth812]

[/quote]

It's amazing to me people can actually be this hurt by reading the word "Fender"
[/quote]

Hurt? I don’t know about that, I’d say more disgusted, disappointed.

What’s funny is I saw one of the Fender shills on YT basically being psychotic in response to someone having a question or claim about the rebranding (not going to mention his name because I believe he either edited or removed the video).

Look, everyone knows that Fender acquired Presonus a few years ago, common knowledge, doesn’t need to be restated over and over again.

“Fender is more widely known and has more recognition than Presonus”
-Sure, when it comes to Guitar, Bass, Rhodes, affordable PAs, etc
-They DO NOT have more recognition when it comes to live sound, mixers, audio interfaces, studio monitors and Digital Audio Workstations - Presonus was a known quantity in that sphere, well established and rising

Koolaid drinkers and shills will proclaim how much they love the rebrand, even the ones who do not play guitar or bass, whatever…They are the easiest ones to convert to look at me in my Fender hat, Fender shirt, Fender socks, with my Fender coffee mug and my Fender guitar on the wall that I don’t even know how to play.

I have no problem with this update being targeted towards guitar players, dude I am a guitar player after all, and v7 was totally toward the beat maker crowd. But this is unnecessarily cringe.

Have you even installed this software, you like the gui changes, Fender branding all over the place?

This all started with v7 with that cringey “feature drops” video (which they never made good on and swept under the rug). They also made gui changes there that I personally wasn’t a fan of with no way to revert as an option. Now we have Fender Studio…sorry, Fender Studio “Pro”…”Look, Ma, I got a DAW in my McFender Happy Meal”!

The only reason this name change came about is because of petty hubris - whether it was Mooney or the new guy. They want you all Fender, all the time, and they think this will help them sell more guitars and amps. They want you wearing it, playing it, sitting on it. It was absolutely unnecessary to cheapen both brands and dissolve Presonus and not let them keep their autonomy. This is childish corporate egomania at its best.

[thievedletter]

Have you even installed this software, you like the gui changes, Fender branding all over the place?

Yeah, I have installed it and, oh no, some plugins have an F on them now. The sky is truly falling.

Doesn't affect me in any way at all. Can still make the music I want. I never buy anything based on the brand alone. I bought Studio One, because it's feature set appealed to me, not so I could brag about the Presonus name...

The fact you are blown away that a company wants to sell more products, is fascinating. Not sure how you think the world works.

[musicalwarmth812]

Have you even installed this software, you like the gui changes, Fender branding all over the place?

Yeah, I have installed it and, oh no, some plugins have an F on them now. The sky is truly falling.

Doesn't affect me in any way at all. Can still make the music I want. I never buy anything based on the brand alone. I bought Studio One, because it's feature set appealed to me, not so I could brag about the Presonus name...

The fact you are blown away that a company wants to sell more products, is fascinating. Not sure how you think the world works.

Not just that, I’ve already stated all the other gui elements I’m not happy with.

You’re happy with or don’t give a shit about the roadmap, fair enough.

[jamcat]

No one on Earth has any idea what an "Ableton" is and especially WTF a "Bitwig" is and even more so when you strip the vendor name off the product (Live? and Studio?) - even that still hasn't seemed to harm their penetration into the market.

Ableton has massive market penetration as the second most popular DAW.
Bitwig has almost none, with something like 3% of the market.

So these are really extreme opposite examples.