I think it is very commendable that you deal in this way. I often wish all retailers would do the same. For me, it made the decision to recently buy both Zebra 2 and Diva very easy. Not only because the products exude quality, but the regular price is realistic, affordable and feels like excellent value.Urs wrote:But what it boils down to is, we've been doing very well this way. From a plain business point of view, there's no need for us to do sales, go retail, milk customers, lower prices. We much rather concentrate on making our products better, and offer irresistible value for, well, a pretty good price.
- Urs
So many other virtual instrument makers put me off for having bloated prices most of the year only to drop them to half, a third or even a fifth (for bundles) at sales times. The drop in price is perceived as a good value buy when often the sales price is what it should have been all the time. It can, as you said, lead to impulse buys one might later regret as well.
I still have a lot to learn about Zebra and Diva, but they are both - in their very idiosyncratic and different ways - exactly what I've always wanted synths to be. I was seriously contemplating going for a hardware analogue synth when I discovered Diva, not being satisfied with the sounds of the virtual analogue soft synths I'd tried until then. Even a cheap hardware synth would have cost me several times the cost of Diva, so it saved me a lot and gave me an even greater sense of value for money buying it.
So, to Urs and your team: keep up the excellent work! I'm looking forward to seeing what else you come up with in future.
". and, well, that was it. it was game over for me).
