Native Instruments Layoffs?

VST, AU, AAX, etc. plug-in Virtual Instruments discussion
tshear23
KVRist
335 posts since 17 Apr, 2004

Post Mon Sep 02, 2019 7:29 pm

Forgive me if this is covered somewhere else. I didn't see it being discussed elsewhere.

So there have been rumors of massive layoffs at Native Instruments recently (100 in Berlin, alone), including the firing of the entire Maschine and Traktor staffs. There seem to be a lot of complaints about poor management, but can anyone shed any further light on what's going on over there?

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qoyl
KVRist
219 posts since 17 Jul, 2015

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 7:44 pm

Glassdoor.

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Halonmusic
KVRAF
2690 posts since 13 Nov, 2015 from Norway

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 7:44 pm

Never heard about this :?

A guess. Apple has bought them :lol:
Don't be a Sheep. :borg: | Opinions matters :evil:

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ATS
KVRAF
6429 posts since 21 Dec, 2002 from MD USA

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 7:50 pm

Recently they were hiring. Also link to info? Or did the "rumors" start in the first post?
my music: https://alexcooperusa.bandcamp.com/
The purpose of art is washing the dust of daily life off our souls ~ Pablo Picasso

tshear23
KVRist
335 posts since 17 Apr, 2004

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 7:57 pm

A search on Google brings up several results, but here is a thread discussing it over on NI's own site...

https://www.native-instruments.com/foru ... it.358871/

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ATS
KVRAF
6429 posts since 21 Dec, 2002 from MD USA

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 8:05 pm

thanks, tshear, I read over that and it seems way overblown.
my music: https://alexcooperusa.bandcamp.com/
The purpose of art is washing the dust of daily life off our souls ~ Pablo Picasso

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Forgotten
KVRAF
3343 posts since 15 Apr, 2019 from Nowhere

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 9:09 pm

At the top of the Reddit post that started this:
WARNING: This is just pure speculation and none of what I am saying has any confirmation from official sources whatsoever.

glokraw
KVRAF
7038 posts since 6 Oct, 2004

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 9:49 pm

The head-count, and which heads are at
at big tradeshows might be an indicator for people
who know people at NI.
Some support staff are turning into cookie cutters,
canned answers, sad reading skills, give up and
suggest to do full reinstalls, rather than someone
working hard on sorting rare bugs, or poor designs.

The trainwreck release of Massive X
points to inexperience where it ought not be,
especially for a new flagship product. Incongruent.
Native Access not allowing users the choice to hold off
on an update, is bad luck. A poor rollbak-scenario
exascerbates the situation. U-he don't need 'Urs Access',
you'd think the rest of Berlin's coders would take the hint.
Good luck to NI, keep the cup half full :hyper:

chk071
KVRAF
21594 posts since 11 Apr, 2010 from Germany

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 9:59 pm

Wishful thinking, i guess.

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DrGonzo
KVRAF
2312 posts since 24 Oct, 2000 from A Swede Living in Budapest

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 10:04 pm

tshear23 wrote:
Mon Sep 02, 2019 7:29 pm
including the firing of the entire Maschine and Traktor staffs
Well, after you've released an orange coloured Maschine - what else is there to do? That's like the last step of product development? :hihi:

/C
Plughugger Sound Design
SYNTHETIC DEEP HOUSE for ELEKTRON ANALOG FOUR / KEYS
HARDWARE SAMPLER FANATIC - Akai S1100/S950/Z8 - Casio FZ20m - Emu Emax I - Ensoniq ASR10/EPS

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martinjuenke
KVRAF
4240 posts since 28 Dec, 2015 from Hanover, Germany

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 10:06 pm

The usual NI trolls are creeping out of their holes... :roll:

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ATS
KVRAF
6429 posts since 21 Dec, 2002 from MD USA

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 10:16 pm

martinjuenke wrote:
Mon Sep 02, 2019 10:06 pm
The usual NI trolls are creeping out of their holes... :roll:
weird how it is OK on KVR to trash the more successful companies but spit on a crappy mom and pop and everyone freaks.
my music: https://alexcooperusa.bandcamp.com/
The purpose of art is washing the dust of daily life off our souls ~ Pablo Picasso

ramseysounds
KVRist
465 posts since 9 Jul, 2014 from UK

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 10:38 pm

martinjuenke wrote:
Mon Sep 02, 2019 10:06 pm
The usual NI trolls are creeping out of their holes... :roll:
maybe they can have a party with the PA trolls? :P
I wonder what happens if I press this button...

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DJ Warmonger
KVRAF
3205 posts since 7 Jun, 2012 from Warsaw

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 10:43 pm

Either way, Maschine MK3 didn't get promised Ableton integration and these news don't make it any more likely :shrug:
http://djwarmonger.wordpress.com/
Tricky-Loops wrote: (...)someone like Armin van Buuren who claims to make a track in half an hour and all his songs sound somewhat boring(...)

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DrGonzo
KVRAF
2312 posts since 24 Oct, 2000 from A Swede Living in Budapest

Re: Native Instruments Layoffs?

Post Mon Sep 02, 2019 10:54 pm

DJ Warmonger wrote:
Mon Sep 02, 2019 10:43 pm
Either way, Maschine MK3 didn't get promised Ableton integration and these news don't make it any more likely :shrug:
Or maybe it does. Maybe a restructuring is exactly what they need. There is no doubt NI still have some exceptionally good products. I am a big fan of their controllers.

Maybe this is a way for them to trim away parts that doesn't lead anywhere. I think I read somewhere on the Reddit post (or maybe at GS?) that some employee felt he/she were spending 40% of the time in meetings.

/C
Plughugger Sound Design
SYNTHETIC DEEP HOUSE for ELEKTRON ANALOG FOUR / KEYS
HARDWARE SAMPLER FANATIC - Akai S1100/S950/Z8 - Casio FZ20m - Emu Emax I - Ensoniq ASR10/EPS

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