Bundled software - the future?

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Just some observations following on from the news from this weeks MusikMesse:

The two bits of news that struck me most - and which are highly relevant for Tracktioneers:

1. Edirol will be giving away the new Sonar LE with virtually all their audio interfaces and keyboards. Sonar LE appears to have much of the SE functionality, and can be cheaply upgraded to SE (or presumably PE).

2. Pro Tools LE is now available to work with some - and by the end of the year, all - M-Audio gear. Fast moving, Avid :-o

Now I wonder where this leaves Tracktion in terms of market share/ positioning?

Obviously T1 was developed by somebody - and for others - already dishillusioned with the main players in sequencing. Fair enough. But it was a brilliant concept well executed. Hence us!

Tracktion already - and even more with V2 and it's great software bundle - has so much more to offer your average newcomer to computer music production.

But the big question is, if somebody already has a free version of Sonar that has better or more features (e.g. timestretch, for one example) why would they pay out another $200 for T2?

We here know the answer to that of course - but how will they find out?

Alongside this Tracktion is of course bundled with the Mackie Spike hardware. But this costs much more than most Edirol gear that offers the same features (and is more widely available). And your average semi-pro guitarist might be tempted to spend extra to get an M-Audio card (several still cheaper than Spike) and pay the extra for ProTools LE (M-Powered).

So I wonder whether - having jumped into Mackie's arms - the future of Tracktion now depends on whether or not Mackie significantly develop their share of the consumer-level hardware market (i.e. cheap firewire audio cards, MIDI keybaords, etc).

And how long will it be, I wonder, before Yamaha start bundling Cubase LE with their PSR keyboards? :-o

(PS: please don't take this thread TOO seriously!! :wink: )

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You worrry too much. Go make some music. :)
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Hmmm.. Tracktion supports mackie's hardware natively.. so there is a degree of hardware integration much like the others (tho that met a great deal of resistance from folks around here tho it made total sense considering the partnership). Beyond that, does it really matter? No one has a crystal ball. We can't forecast what will happen. No one works for makie's marketing team. So I'm of the mindset to let them figure it out... that's what they do, figure it out.

If someone is tempted by Sonar XYZ super bundle... then they should go for it. It doesn't mean they'll necessarily like the software once they actually use it. Why are people so consumed with the competition? Why? This is not a team sport. :wink:
ModuLR / Radio

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ModuLR wrote: No one works for makie's marketing team.
:shock: noone?! where did all these ads come from? did GHOSTS make them?! :-o :-o :cry: i'm frightened!!!
Kick, punch, it's all in the mind.

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precisely! :hihi: (ugh, I really need to check my spelling and grammar more often... I'm so lazy with that).
ModuLR / Radio

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haydxn wrote::shock: noone?! where did all these ads come from? did GHOSTS make them?! :-o :-o :cry: i'm frightened!!!
No worries...All the ads were generated via JUCE and xml from the random noise feature in T2! Fully automated marketing is now a reality. And people complain about the feature set. Sheesh. :roll:

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haydxn wrote:
ModuLR wrote: No one works for makie's marketing team.
:shock: noone?! where did all these ads come from? did GHOSTS make them?! :-o :-o :cry: i'm frightened!!!
They have some rotating friday-ad policy for all their employees :wink: ....

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