Wow Thing

Wow Thing is a quirky, Lo-Fi spatial effects processor that's a secret weapon for huge-sounding guitars. It's also great for enhancing the stereo space of your mixes and creating warmth and bottom.

A little plastic box that made speakers sound bigger.

The Original WOW Thing was $20 and made cheap speakers sound more spacious and full. It achieved this effect by using radical equalization and some bizarre psychoacoustic processing using delays and phase. It worked, but it was weird and quirky. Definitely NOT a pro-audio device... until a major rock engineer discovered that it did amazing things to guitars when he recorded one of the most influential and successful metal albums on the planet. The WOW Thing became the secret sauce on many iconic albums.

An industry secret, now a plug-in.

Dan Korneff managed to buy a WOW Thing fifteen years ago and it became a staple of his guitar processing. However, he wanted to use it on background vocals and reverbs, and the original boxes are hard to come by. So he recreated it and now it's available as a plug-in.

Think of WOW Thing as an acoustic hug: anytime you want a sound to stretch beyond the confines of the normal stereo field, the WOW Thing is the thing.

If you're looking for freaky Lo-Fi mystery, the WOW Thing is your cheap plastic friend, now in convenient plug-in form.

{See video at top of page}