Maybe you don't know of or remember how he went about announcing Serum.greenfly wrote: Personally I welcome this move from Steve, particularly given that many Native Instrument customers were hoping for Massive to be updated in the latest release of Komplete 11 announced a few days ago. This should be a nice sweetener for those who feel let down a little by Native Instruments and jump ship to more ethical smaller outfits like Xfer Records.
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I do rank Xfer Records as more ethical than Native Instruments. That doesn't necessarily mean one is ethical and the other is unethical.
I do, and it's been on my list of unethical ever since.
Native can be 'indifferent' at times, but I don't recall ever seeing them slam other companies or their products to bolster their own.
"Relatively" speaking, NI sets a bar that Xfer is still trying to reach up to.
(And I'm sure it's a fine product that unfortunately just hit a sour note in its beginning for me.)