Big Announcement!!

[klangbastler]

yes, it is true that the meanings of terms often dilute over time or get replaced by other meanings slowly.
and given the background jules has pointed out, i probably have to broaden my view and thoughts on this

i am curious what the future of this endeavour will bring us!
anyway, best wishes!

[Stuttaton]

Audio Squadron is a killer name.

"killer name"... as in cool, or actually killer?

@Klanbastler inspired me to look up the definition of squadron, which I thought might have a different meaning than what I'd assumed, yet it appears to be narrowly focused on a military connotation.

an operational unit in an air force consisting of two or more flights of aircraft and the personnel required to fly them.

Elsewhere listed as a unit of cavalry numbers, with earliest known use in 1562.
https://www.merriam-webster.com/dictionary/squadron

Origin:
Mid 16th century (originally denoting a group of soldiers in square formation): from Italian squadrone, from squadra ‘square’.

The ending -on (-one) means large in italian, so a large square.

[Purpan]

Deleted

[fedexnman]

Seems like good news if both Woody and Jules replied in this thread .... I guess we'll see sooner or later where this takes things ...

[vitocorleone123]

Just to put your minds at ease, our current roadmap does not include building any weapons of mass destruction or performing any kind of air strikes. As far as we know there have been no civilian casualties as a result of this merger.

We thought "squadron" was a good analogy for a disciplined group of companies with a shared mission.

But the main story behind the name is that the Prism offices are on the site of a former World War II Lancaster bomber squadron air-base. The road that approaches the office was once a runway, and the entrance to their building is a war museum. So it felt quite pertinent.

it is very common in business to use these kinds of words/images, but it always sounds bad to me

A huge amount of vocabulary has military roots - even the word "company" originally meant "a body of soldiers"!

Meanings and associations change over time, and we felt "squadron" has been around long enough and used in enough fiction and sci-fi contexts that its negative connotations are pretty dilute. But we liked the fact that it still has some buzz and energy, and is more memorable than if we'd picked a bland, uncontroversial name like "Audio Group" or "Sound Team".

"Sound Team" has a definite ring to it, but I suppose is rather on the nose. It would've been funny to those with a sense of humor, though I suspect that's not something to base an audio business on

Congratulations and I look forward to seeing what the future brings from the ... Sound Team.

[fde101]

Sounds too close to Music Group?

[Rock]

Over half the kids in the US play in Fortnite squads. The term can't be that offensive. I think Audio Squadron is fine and quite catchy.

[gerk]

Audio Squadron is a killer name.

"killer name"... as in cool, or actually killer?
[/i]

American slang for very cool.