KVR Audio

0degree · Post by **0degree** » Thu Jan 21, 2021 1:50 pm

Some interesting news: https://www.gearnews.com/native-instrum ... -platform/
and
https://www.businesswire.com/news/home/ ... o-Partners

I wonder what does this mean for the future?

Absynth 6 confirmed?

revvy · Post by **revvy** » Thu Jan 21, 2021 1:55 pm

"strong thought leadership"

https://www.businesswire.com/news/home/ ... o-Partners

0degree · Post by **0degree** » Thu Jan 21, 2021 1:57 pm

"The company wants to consolidate its products and industry influence into a singular platform for seamless music making experience"

Curious what the mean by "platform"

dellboy · Post by **dellboy** » Thu Jan 21, 2021 1:57 pm

0degree wrote: ↑Thu Jan 21, 2021 1:50 pm Some interesting news: https://www.gearnews.com/native-instrum ... -platform/

I wonder what does this mean for the future?

Absynth 6 confirmed?

"It must have been the right time to put the company in the hands of a global investment firm that’s able to back its future with business know-how and major capital"

Hmmmmmmmmm

revvy · Post by **revvy** » Thu Jan 21, 2021 2:00 pm

"German-speaking Europe"

Ibid.

uOpt · Post by **uOpt** » Thu Jan 21, 2021 2:02 pm

Subscription based software?

0degree · Post by **0degree** » Thu Jan 21, 2021 2:03 pm

uOpt wrote: ↑Thu Jan 21, 2021 2:02 pm Subscription based software?

I hope not, if so - I'm out

Francisco Partners to invest significantly in Native Instruments, the Berlin-based global leader in digital music creation software and hardware, acquiring a majority shareholding from EMH Partners and the Founding Shareholders, with both remaining significant minority shareholders

So it looks like it's just a new investor on top of existing investor.

wetdentist · Post by **wetdentist** » Thu Jan 21, 2021 2:05 pm

NI has an awesome history of unifying platforms

chk071 · Post by **chk071** » Thu Jan 21, 2021 2:22 pm

uOpt wrote: ↑Thu Jan 21, 2021 2:02 pm Subscription based software?

I'm pretty sure that they will do subscription based software at some point.

No, kids, that doesn't have to mean that they will stop selling perpetual licenses.

Milkman · Post by **Milkman** » Fri Jan 22, 2021 12:26 am

AHHHHHHHHhhhhHHHHHhhhhhHHHHH this gives me anxiety

gnu23 · Post by **gnu23** » Fri Jan 22, 2021 2:09 am

revvy wrote: ↑Thu Jan 21, 2021 1:55 pm "strong thought leadership"

https://www.businesswire.com/news/home/ ... o-Partners

If I read the Business Wire piece correctly, EMH and the NI founders sold majority share to Francisco. Interesting move, but end-state is essentially an exit ramp for EMH and the founders.

I don't know if NI is now or was a publicly traded company. If not, I would guess the end-goal is either an IPO or small(er) shop acquisition run, via a SPAC (maybe), and then an IPO. Rest assured monetization is the goal - no one's doing it out of altruism. Francisco wants a profit off the investment.

Good or bad for the customer base depends on their approach. I've been in "first we kill the visionaries" post-buyout startups - it wasn't pretty and innovation ate it. Could just as easily go the other way, and hopefully does.

More market consolidation is probable, though.

Just my $0.02(US)

ETA: I predict u-He will be acquired

uOpt · Post by **uOpt** » Fri Jan 22, 2021 2:24 am

gnu23 wrote: ↑Fri Jan 22, 2021 2:09 am ETA: I predict u-He will be acquired

STONE THE HERETIC!

jdnz · Post by **jdnz** » Fri Jan 22, 2021 3:25 am

gnu23 wrote: ↑Fri Jan 22, 2021 2:09 am ETA: I predict u-He will be acquired

by Apple - with all synths bundled into Logic and no longer available otherwise

digitalboytn · Post by **digitalboytn** » Fri Jan 22, 2021 5:44 am

So much is often lost in translation...

The private equity company said that it plans to end the creative music platform

mabian · Post by **mabian** » Fri Jan 22, 2021 7:27 am

jdnz wrote: ↑Fri Jan 22, 2021 3:25 am
gnu23 wrote: ↑Fri Jan 22, 2021 2:09 am ETA: I predict u-He will be acquired
by Apple - with all synths bundled into Logic and no longer available otherwise

That would be totally awful.... just like they did with Emagic - Logic and Camel Audio... hope it never happens

- Mario

Native Instruments acquired by technology investor, plans “end-to-end” music creation platform