Native Instruments acquired by technology investor, plans “end-to-end” music creation platform

Anything about MUSIC but doesn't fit into the forums above.
KVRist
490 posts since 29 Jan, 2017

Post Thu Jan 21, 2021 5:50 am

Some interesting news: https://www.gearnews.com/native-instrum ... -platform/
and
https://www.businesswire.com/news/home/ ... o-Partners

I wonder what does this mean for the future?

Absynth 6 confirmed? :hihi:
Last edited by 0degree on Thu Jan 21, 2021 6:05 am, edited 1 time in total.

KVRAF
2438 posts since 15 Feb, 2020

Post Thu Jan 21, 2021 5:55 am


KVRist

Topic Starter

490 posts since 29 Jan, 2017

Post Thu Jan 21, 2021 5:57 am

"The company wants to consolidate its products and industry influence into a singular platform for seamless music making experience"
Curious what the mean by "platform"

KVRian
1428 posts since 28 Mar, 2007

Post Thu Jan 21, 2021 5:57 am

0degree wrote:
Thu Jan 21, 2021 5:50 am
Some interesting news: https://www.gearnews.com/native-instrum ... -platform/

I wonder what does this mean for the future?

Absynth 6 confirmed? :hihi:
"It must have been the right time to put the company in the hands of a global investment firm that’s able to back its future with business know-how and major capital"

Hmmmmmmmmm
Last edited by dellboy on Thu Jan 21, 2021 6:03 am, edited 1 time in total.

KVRAF
2438 posts since 15 Feb, 2020

Post Thu Jan 21, 2021 6:00 am

"German-speaking Europe"

Ibid.

KVRist
74 posts since 3 Jan, 2021

Post Thu Jan 21, 2021 6:02 am

Subscription based software?

KVRist

Topic Starter

490 posts since 29 Jan, 2017

Post Thu Jan 21, 2021 6:03 am

uOpt wrote:
Thu Jan 21, 2021 6:02 am
Subscription based software?
I hope not, if so - I'm out
Francisco Partners to invest significantly in Native Instruments, the Berlin-based global leader in digital music creation software and hardware, acquiring a majority shareholding from EMH Partners and the Founding Shareholders, with both remaining significant minority shareholders
So it looks like it's just a new investor on top of existing investor.

User avatar
KVRian
563 posts since 19 Jan, 2008 from Bethlehem, PA USA

Post Thu Jan 21, 2021 6:05 am

NI has an awesome history of unifying platforms
my newest sounds:
https://soundcloud.com/wetdentist

Cakewalk by BandLab, Komplete 12, Maschine 2 (MKI & Jam), Fathom Synth, Guitars, Jam Origin MIDI Guitar, EXH Superego+ etc

KVRAF
27084 posts since 11 Apr, 2010 from Germany

Post Thu Jan 21, 2021 6:22 am

uOpt wrote:
Thu Jan 21, 2021 6:02 am
Subscription based software?
I'm pretty sure that they will do subscription based software at some point.

No, kids, that doesn't have to mean that they will stop selling perpetual licenses.
Plugins and a DAW. On an operating system. Which runs on a computer.

KVRist
56 posts since 17 Mar, 2005 from Bay Area

Post Thu Jan 21, 2021 4:26 pm

AHHHHHHHHhhhhHHHHHhhhhhHHHHH this gives me anxiety

KVRian
648 posts since 8 Mar, 2004 from Network 23

Post Thu Jan 21, 2021 6:09 pm

revvy wrote:
Thu Jan 21, 2021 5:55 am
"strong thought leadership"

https://www.businesswire.com/news/home/ ... o-Partners
If I read the Business Wire piece correctly, EMH and the NI founders sold majority share to Francisco. Interesting move, but end-state is essentially an exit ramp for EMH and the founders.

I don't know if NI is now or was a publicly traded company. If not, I would guess the end-goal is either an IPO or small(er) shop acquisition run, via a SPAC (maybe), and then an IPO. Rest assured monetization is the goal - no one's doing it out of altruism. Francisco wants a profit off the investment.

Good or bad for the customer base depends on their approach. I've been in "first we kill the visionaries" post-buyout startups - it wasn't pretty and innovation ate it. Could just as easily go the other way, and hopefully does.

More market consolidation is probable, though.

Just my $0.02(US)

ETA: I predict u-He will be acquired
We shall see orchestral machines with a thousand new sounds, with thousands of new euphonies, as opposed to the present day's simple sounds of strings, brass, and woodwinds. -- George Antheil, circa 1925 ---

KVRist
74 posts since 3 Jan, 2021

Post Thu Jan 21, 2021 6:24 pm

gnu23 wrote:
Thu Jan 21, 2021 6:09 pm
ETA: I predict u-He will be acquired

STONE THE HERETIC!

:)

KVRian
905 posts since 3 Oct, 2011 from Christchurch, New Zealand

Post Thu Jan 21, 2021 7:25 pm

gnu23 wrote:
Thu Jan 21, 2021 6:09 pm
ETA: I predict u-He will be acquired
by Apple - with all synths bundled into Logic and no longer available otherwise :tu:

User avatar
KVRAF
1944 posts since 8 Dec, 2008 from Global Cowboy

Post Thu Jan 21, 2021 9:44 pm

So much is often lost in translation...

The private equity company said that it plans to end the creative music platform :lol:
Sorry - I don't use auto-tune....

KVRAF
2012 posts since 10 Jan, 2005

Post Thu Jan 21, 2021 11:27 pm

jdnz wrote:
Thu Jan 21, 2021 7:25 pm
gnu23 wrote:
Thu Jan 21, 2021 6:09 pm
ETA: I predict u-He will be acquired
by Apple - with all synths bundled into Logic and no longer available otherwise :tu:
That would be totally awful.... just like they did with Emagic - Logic and Camel Audio... hope it never happens :(

- Mario

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