Fender To Acquire PreSonus Electronics

[flori89]

No because they will shift development resources to fit into their bigger picture.

Ok, buddy. If you say so, then it's gotta be true.

Time to switch DAW's, peeps. flori89 from KVR Audio says that Studio One will be limited to use by bass and guitar players very soon. Like all the hundreds of other DAW's which are only usable for guitar and bass.

You cleary don't understand what setting a development focus means and how you stick to your core brand identity. Sure, Fender the big company known for eletronic dance music and Hip Hop beats, I'm absolutely 100% positive this is exactly the target market they had in mind when they bought PreSonus. Because that makes sense right, a brand that is know for guitars suddenly shifts to EDM. For reasons, I'm sure you can explain to me in great detail.

If this DAW shifts the focus to tracking live instruments and doesn't provide progress for creating music in the box it's basically dead for me and everyone else making electronic music. One product cycle of neglect and it's behind features of Ableton and others. Two cycles and it will look like a stone tablet from ancient times.

[flori89]

Anyway it looks like we might see S1 users flocking back to Cubase.

Cubase is actually a prime example for "nothing changed" when Steinberg was acquired by Yamaha.

But, hey...

"Nothing changed" isn't as good as you think it is, in an evironment where constant change is necessary to stay on top.

[digitalboytn]

Mergers can yield positive results if everything is handled correctly,but when venture capital is involved,the focus is firmly on the financials and everything yields to the corporate bottom line...

In most scenarios because of this pressure,the bean counters are forced to cut to achieve the desired results, rather than to build momentum over time and achieve the yields in a positive way...

It will be interesting to see what happens with this merger and I 'm sure that we will all be watching with interest...

Just don't listen to that fluffy corporate speak because it's all lies

[v1o]

Anyway it looks like we might see S1 users flocking back to Cubase.

Cubase is actually a prime example for "nothing changed" when Steinberg was acquired by Yamaha.

But, hey...

Yamaha is a huge conglomerate that makes boats, snowmobiles, computer chips and even stage pianos. They have their hand at everything. Whereas Fender is singularly focused guitar and bass.

[ShawnG]

No because they will shift development resources to fit into their bigger picture.

Ok, buddy. If you say so, then it's gotta be true.

Time to switch DAW's, peeps. flori89 from KVR Audio says that Studio One will be limited to use by bass and guitar players very soon. Like all the hundreds of other DAW's which are only usable for guitar and bass.

You cleary don't understand what setting a development focus means and how you stick to your core brand identity. Sure, Fender the big company known for eletronic dance music and Hip Hop beats, I'm absolutely 100% positive this is exactly the target market they had in mind when they bought PreSonus. Because that makes sense right, a brand that is know for guitars suddenly shifts to EDM. For reasons, I'm sure you can explain to me in great detail.

If this DAW shifts the focus to tracking live instruments and doesn't provide progress for creating music in the box it's basically dead for me and everyone else making electronic music. One product cycle of neglect and it's behind features of Ableton and others. Two cycles and it will look like a stone tablet from ancient times.

When has Presonus’s focus ever been on EDM? Their focus isn’t even in the DAW industry. They a hardware company first. And even then, Their DAW has never been really focused on EDM, probably there are 8 or 9 Daws that are more focused on EDM that S1 ever was. But you apparently liked the first iterations already right? Even if I accepted your premise, which I don’t, why does EDM have to absolutely dominate the DAW space? If they do add features for guitar players (I.e. me) that’s bad?

[apoclypse]

No because they will shift development resources to fit into their bigger picture.

Ok, buddy. If you say so, then it's gotta be true.

Time to switch DAW's, peeps. flori89 from KVR Audio says that Studio One will be limited to use by bass and guitar players very soon. Like all the hundreds of other DAW's which are only usable for guitar and bass.

You cleary don't understand what setting a development focus means and how you stick to your core brand identity. Sure, Fender the big company known for eletronic dance music and Hip Hop beats, I'm absolutely 100% positive this is exactly the target market they had in mind when they bought PreSonus. Because that makes sense right, a brand that is know for guitars suddenly shifts to EDM. For reasons, I'm sure you can explain to me in great detail.

If this DAW shifts the focus to tracking live instruments and doesn't provide progress for creating music in the box it's basically dead for me and everyone else making electronic music. One product cycle of neglect and it's behind features of Ableton and others. Two cycles and it will look like a stone tablet from ancient times.

Diversification for one. They see where the market is and it would be extremely dumb to keep doing what they are doing considering guitars aren't as popular as cheaply made controllers and hardware. If Fender is smart (and they've been able to maneuver pretty well over the years), they see the writing on the wall and diversifying what they do is the next step. Right now a kid can buy a cheap guitar kit on Amazon and build their own Strat, Tele etc. Even shops like StewMac sell guitar kits. You have SoloGuitars etc. You can buy a cheap knockoff that are almost as good as expensive Fenders with a bit of setup and patience.

Fender can infuse tradition and history to Presonus, but they can also take what Presonus brings to the table which is experience with audio hardware, mixers, software and live performance. Presonus is first and foremost a hardware company. That's where they've made most of their revenue over the years.

[flori89]

No because they will shift development resources to fit into their bigger picture.

Ok, buddy. If you say so, then it's gotta be true.

Time to switch DAW's, peeps. flori89 from KVR Audio says that Studio One will be limited to use by bass and guitar players very soon. Like all the hundreds of other DAW's which are only usable for guitar and bass.

You cleary don't understand what setting a development focus means and how you stick to your core brand identity. Sure, Fender the big company known for eletronic dance music and Hip Hop beats, I'm absolutely 100% positive this is exactly the target market they had in mind when they bought PreSonus. Because that makes sense right, a brand that is know for guitars suddenly shifts to EDM. For reasons, I'm sure you can explain to me in great detail.

If this DAW shifts the focus to tracking live instruments and doesn't provide progress for creating music in the box it's basically dead for me and everyone else making electronic music. One product cycle of neglect and it's behind features of Ableton and others. Two cycles and it will look like a stone tablet from ancient times.

Diversification for one. They see where the market is and it would be extremely dumb to keep doing what they are doing considering guitars aren't as popular as cheaply made controllers and hardware. If Fender is smart (and they've been able to maneuver pretty well over the years), they see the writing on the wall and diversifying what they do is the next step. Right now a kid can buy a cheap guitar kit on Amazon and build their own Strat, Tele etc. Even shops like StewMac sell guitar kits. You have SoloGuitars etc. You can buy a cheap knockoff that are almost as good as expensive Fenders with a bit of setup and patience.

Fender can infuse tradition and history to Presonus, but they can also take what Presonus brings to the table which is experience with audio hardware, mixers, software and live performance. Presonus is first and foremost a hardware company. That's where they've made most of their revenue over the years.

Fender just had a record year with more people buying guitars then ever because of Covid. It's just that a lot more people do this from home now, so strategically this makes perfect sense, because with PreSonus they can develop an ecosystem for this user group. But I'm not part of that user group, and as I said before this worries me.

[flori89]

No because they will shift development resources to fit into their bigger picture.

Ok, buddy. If you say so, then it's gotta be true.

Time to switch DAW's, peeps. flori89 from KVR Audio says that Studio One will be limited to use by bass and guitar players very soon. Like all the hundreds of other DAW's which are only usable for guitar and bass.

You cleary don't understand what setting a development focus means and how you stick to your core brand identity. Sure, Fender the big company known for eletronic dance music and Hip Hop beats, I'm absolutely 100% positive this is exactly the target market they had in mind when they bought PreSonus. Because that makes sense right, a brand that is know for guitars suddenly shifts to EDM. For reasons, I'm sure you can explain to me in great detail.

If this DAW shifts the focus to tracking live instruments and doesn't provide progress for creating music in the box it's basically dead for me and everyone else making electronic music. One product cycle of neglect and it's behind features of Ableton and others. Two cycles and it will look like a stone tablet from ancient times.

When has Presonus’s focus ever been on EDM? Their focus isn’t even in the DAW industry. They a hardware company first. And even then, Their DAW has never been really focused on EDM, probably there are 8 or 9 Daws that are more focused on EDM that S1 ever was. But you apparently liked the first iterations already right? Even if I accepted your premise, which I don’t, why does EDM have to absolutely dominate the DAW space? If they do add features for guitar players (I.e. me) that’s bad?

Actually as it stands right now, S1 is a jack of all trades and does very well for all types of music. And yes, if they add features to the software that have no use to me but neglect features that might have use to me, that is indeed bad for me.

So yes, if they switch focus from beeing a jack of all trades to tracking instruments (because that fits their brand) this is bad for me and other people who don't primarily track instruments.

If they divert manpower from other teams to focus on Ampire for example this is most likely very bad for me, because it means that features that might help me won't be developed.

The "why does everything" question isn't relevant btw, I don't care what anybode else does. I'm worried for the future of PreSonus in regards what it means to me personally and if it makes sense to stick with Studio One. And I would assume that a most S1 users that don't primarily track instruments ask themselves that exact question.

So in my book PreSonus better makes a statement about the future of S1 pretty fast, or they might see people jump ship because of the insecurities this merger creates.

[cryophonik]

Can’t wait to see the freakout threads when Studio One includes an official Fender amp sim. “Fender is killing EDM!!!”

[apoclypse]

No because they will shift development resources to fit into their bigger picture.

Ok, buddy. If you say so, then it's gotta be true.

Time to switch DAW's, peeps. flori89 from KVR Audio says that Studio One will be limited to use by bass and guitar players very soon. Like all the hundreds of other DAW's which are only usable for guitar and bass.

You cleary don't understand what setting a development focus means and how you stick to your core brand identity. Sure, Fender the big company known for eletronic dance music and Hip Hop beats, I'm absolutely 100% positive this is exactly the target market they had in mind when they bought PreSonus. Because that makes sense right, a brand that is know for guitars suddenly shifts to EDM. For reasons, I'm sure you can explain to me in great detail.

If this DAW shifts the focus to tracking live instruments and doesn't provide progress for creating music in the box it's basically dead for me and everyone else making electronic music. One product cycle of neglect and it's behind features of Ableton and others. Two cycles and it will look like a stone tablet from ancient times.

Diversification for one. They see where the market is and it would be extremely dumb to keep doing what they are doing considering guitars aren't as popular as cheaply made controllers and hardware. If Fender is smart (and they've been able to maneuver pretty well over the years), they see the writing on the wall and diversifying what they do is the next step. Right now a kid can buy a cheap guitar kit on Amazon and build their own Strat, Tele etc. Even shops like StewMac sell guitar kits. You have SoloGuitars etc. You can buy a cheap knockoff that are almost as good as expensive Fenders with a bit of setup and patience.

Fender can infuse tradition and history to Presonus, but they can also take what Presonus brings to the table which is experience with audio hardware, mixers, software and live performance. Presonus is first and foremost a hardware company. That's where they've made most of their revenue over the years.

Fender just had a record year with more people buying guitars then ever because of Covid. It's just that a lot more people do this from home now, so strategically this makes perfect sense, because with PreSonus they can develop an ecosystem for this user group. But I'm not part of that user group, and as I said before this is worries me.

Yeah. They had a record year, so did a lot of other music companies. What I was saying was that they have to go where the puck is going not where its at. By diversifying now they can have better footing in the future. They are never going to stop selling guitars but they can enter a market they've never been in before and maybe succeed at that to make even more revenue.

[chk071]

Anyway it looks like we might see S1 users flocking back to Cubase.

Cubase is actually a prime example for "nothing changed" when Steinberg was acquired by Yamaha.

But, hey...

Yamaha is a huge conglomerate that makes boats, snowmobiles, computer chips and even stage pianos. They have their hand at everything. Whereas Fender is singularly focused guitar and bass.

Not anymore, obviously.

[Hink]

No because they will shift development resources to fit into their bigger picture.

Ok, buddy. If you say so, then it's gotta be true.

Time to switch DAW's, peeps. flori89 from KVR Audio says that Studio One will be limited to use by bass and guitar players very soon. Like all the hundreds of other DAW's which are only usable for guitar and bass.

You cleary don't understand what setting a development focus means and how you stick to your core brand identity. Sure, Fender the big company known for eletronic dance music and Hip Hop beats, I'm absolutely 100% positive this is exactly the target market they had in mind when they bought PreSonus. Because that makes sense right, a brand that is know for guitars suddenly shifts to EDM. For reasons, I'm sure you can explain to me in great detail.

If this DAW shifts the focus to tracking live instruments and doesn't provide progress for creating music in the box it's basically dead for me and everyone else making electronic music. One product cycle of neglect and it's behind features of Ableton and others. Two cycles and it will look like a stone tablet from ancient times.

When has Presonus’s focus ever been on EDM? Their focus isn’t even in the DAW industry. They a hardware company first. And even then, Their DAW has never been really focused on EDM, probably there are 8 or 9 Daws that are more focused on EDM that S1 ever was. But you apparently liked the first iterations already right? Even if I accepted your premise, which I don’t, why does EDM have to absolutely dominate the DAW space? If they do add features for guitar players (I.e. me) that’s bad?

Actually as it stands right now, S1 is a jack of all trades and does very well for all types of music. And yes, if they add features to the software that have no use to me but neglect features that might have use to me, that is indeed bad for me.

So yes, if they switch focus from beeing a jack of all trades to tracking instruments (because that fits their brand) this is bad for me and other people who don't primarily track instruments.

If they divert manpower from other teams to focus on Ampire for example this is most likely very bad for me, because it means that features that might help me won't be developed.

The "why does everything" question isn't relevant btw, I don't care what anybode else does. I'm worried for the future of PreSonus in regards what it means to me personally and if it makes sense to stick with Studio One. And I would assume that a most S1 users that don't primarily track instruments ask themselves that exact question.

So in my book PreSonus better makes a statement about the future of S1 pretty fast, or they might see people jump ship because of the insecurities this merger creates.

thats just tunnel vision, I envy you if that's the biggest of your worries. You are literally fearing what the daw might not do for you. Have you looked around at daws, they are all pretty much jack of all trades...maybe instead of worrying what you might lose you should focus on what you can do with it as is the way with most people...

edit:

If you are new and don't own a daw yet, if you buy Studio One you will get Ampire with it. Can be bought standalone, too, if you want: https://www.presonus.com/produkte/de/Ampire

viewtopic.php?p=8253818#p8253818

[elxsound]

Can’t wait to see the freakout threads when Studio One includes an official Fender amp sim. “Fender is killing EDM!!!”

We need another thread… “EDM Is Under Attack!”

[EnochLight]

Let me enlighten everyone about corporate acquisitions. My company was acquired by a huge corporation in 2009. Do you know what changed? Payroll, HR dept, chain of command, and benefits

Our corporation was able to fund tremendous product growth and development. Corporations really only care about incoming revenue, they dont care how you get it. Dont think that Fender is going to change the landscape of S1. They will likely let them continue to do whatever they want to do as long as the revenue keeps coming

^^ THIS ^^

This post right here is the most important post in the entire 8 pages of this thread, IMHO. As long as PreSonus continues to be profitable (not just Studio One, but also their hardware) - no one has anything to worry about.

That said, maybe they should change their name to "Studio One Studios".

[antic604]

That said, maybe they should change their name to "Studio One Studios".

^^^