Fender To Acquire PreSonus Electronics

[cryophonik]

I know it's not a big request (I've been an S1 user since v1) but it is *a* request and there are a lot of people using Studio One who make the type of loop-based music that would benefit from it. All I'm saying is that it shouldn't be a problem for a DAW to include features that appeal only/primarily to a certain group of users. Every DAW has features that each of us will never use and, every once in a while, I find myself using a feature that I never thought I'd ever use, so I don't see the problem. I guess YMMV.

[AdvancedFollower]

Let me enlighten everyone about corporate acquisitions. My company was acquired by a huge corporation in 2009. Do you know what changed? Payroll, HR dept, chain of command, and benefits

Our corporation was able to fund tremendous product growth and development. Corporations really only care about incoming revenue, they dont care how you get it. Dont think that Fender is going to change the landscape of S1. They will likely let them continue to do whatever they want to do as long as the revenue keeps coming

^^ THIS ^^

This post right here is the most important post in the entire 8 pages of this thread, IMHO. As long as PreSonus continues to be profitable (not just Studio One, but also their hardware) - no one has anything to worry about.

That said, maybe they should change their name to "Studio One Studios".

In capitalism, it is not enough to just be profitable. Profits need to increase from year to year. If Studio One doesn't keep making more and more money for every year, they will try to cut costs instead by firing people and streamlining the development team, maybe outsource development to some cheaper country than Germany.

[Hink]

At least Fender is a guitar-oriented company, and they’re not Gibson.

If PreSonus merged with Technics or AKAI, I’d be worried about Studio One’s future.

But as long as They don’t stick a clip launcher in Studio One, I’m OK.

Actually would be interesting as AKAI has the MPC range which is pretty much a standalone DAW.

back in the late 90's when I had an Akai DPS12 digital I had to send it in for repairs, I recall discovering then that Akai was owned by Korg I believe. (could be mistaken, almost a 1/4 century ago )

[vitocorleone123]

Let me enlighten everyone about corporate acquisitions. My company was acquired by a huge corporation in 2009. Do you know what changed? Payroll, HR dept, chain of command, and benefits

Our corporation was able to fund tremendous product growth and development. Corporations really only care about incoming revenue, they dont care how you get it. Dont think that Fender is going to change the landscape of S1. They will likely let them continue to do whatever they want to do as long as the revenue keeps coming

^^ THIS ^^

This post right here is the most important post in the entire 8 pages of this thread, IMHO. As long as PreSonus continues to be profitable (not just Studio One, but also their hardware) - no one has anything to worry about.

That said, maybe they should change their name to "Studio One Studios".

In capitalism, it is not enough to just be profitable. Profits need to increase from year to year. If Studio One doesn't keep making more and more money for every year, they will try to cut costs instead by firing people and streamlining the development team, maybe outsource development to some cheaper country than Germany.

If you’ve only been through one corporate acquisition, you haven’t lived. I’ve been through at least 4, and every single one made things worse for the company and the employees and the customers. Execs get paid and so do the shareholders/investors- and that’s all it’s about. Those people almost never place anything in business above their personal gain. Also, companies rarely acquire other companies just to keep things the same as they were (at least in tech, maybe this is different)….

If I worked at PreSonus and didn’t personally profit from this deal, I’d be interviewing elsewhere asap.

[Sinisterbr]

Let me enlighten everyone about corporate acquisitions. My company was acquired by a huge corporation in 2009. Do you know what changed? Payroll, HR dept, chain of command, and benefits

Our corporation was able to fund tremendous product growth and development. Corporations really only care about incoming revenue, they dont care how you get it. Dont think that Fender is going to change the landscape of S1. They will likely let them continue to do whatever they want to do as long as the revenue keeps coming

^^ THIS ^^

This post right here is the most important post in the entire 8 pages of this thread, IMHO. As long as PreSonus continues to be profitable (not just Studio One, but also their hardware) - no one has anything to worry about.

That said, maybe they should change their name to "Studio One Studios".

In capitalism, it is not enough to just be profitable. Profits need to increase from year to year. If Studio One doesn't keep making more and more money for every year, they will try to cut costs instead by firing people and streamlining the development team, maybe outsource development to some cheaper country than Germany.

Exactly.

[flori89]

Let me enlighten everyone about corporate acquisitions. My company was acquired by a huge corporation in 2009. Do you know what changed? Payroll, HR dept, chain of command, and benefits

Our corporation was able to fund tremendous product growth and development. Corporations really only care about incoming revenue, they dont care how you get it. Dont think that Fender is going to change the landscape of S1. They will likely let them continue to do whatever they want to do as long as the revenue keeps coming

^^ THIS ^^

This post right here is the most important post in the entire 8 pages of this thread, IMHO. As long as PreSonus continues to be profitable (not just Studio One, but also their hardware) - no one has anything to worry about.

That said, maybe they should change their name to "Studio One Studios".

In capitalism, it is not enough to just be profitable. Profits need to increase from year to year. If Studio One doesn't keep making more and more money for every year, they will try to cut costs instead by firing people and streamlining the development team, maybe outsource development to some cheaper country than Germany.

If you’ve only been through one corporate acquisition, you haven’t lived. I’ve been through at least 4, and every single one made things worse for the company and the employees and the customers. Execs get paid and so do the shareholders/investors- and that’s all it’s about. Those people almost never place anything in business above their personal gain. Also, companies rarely acquire other companies just to keep things the same as they were (at least in tech, maybe this is different)….

If I worked at PreSonus and didn’t personally profit from this deal, I’d be interviewing elsewhere asap.

It’s actually pretty common that the best people who can get a job elsewhere jump ship in those times. It’s going to depend a lot on communication by fender how this going to turn out in the next few months.

[digitalboytn]

In capitalism, it is not enough to just be profitable. Profits need to increase from year to year. If Studio One doesn't keep making more and more money for every year, they will try to cut costs instead by firing people and streamlining the development team, maybe outsource development to some cheaper country than Germany.

Studio One....proudly coded in Botswana

I'm sure it'll be fine. These acquisitions always have the end user's best interests in mind.

These mergers are all about putting the end user's best interests first

And right on cue...

"Native Instruments and iZotope unify leadership teams"...

https://www.kvraudio.com/focus/native-i ... eams-53193

[Tronam]

I'm sure it'll be fine. These acquisitions always have the end user's best interests in mind.

These mergers are all about putting the end user's best interests first

And right on cue...

"Native Instruments and iZotope unify leadership teams"...

https://www.kvraudio.com/focus/native-i ... eams-53193

Hmm, this is even more of a serious merger than I realized based on how it was first communicated earlier in the year.

[fairlyclose]

I'm sure it'll be fine. These acquisitions always have the end user's best interests in mind.

These mergers are all about putting the end user's best interests first

And right on cue...

"Native Instruments and iZotope unify leadership teams"...

https://www.kvraudio.com/focus/native-i ... eams-53193

Hmm, this is even more of a serious merger than I realized based on how it was first communicated earlier in the year.

Izotope's development strategies have been a mess from a consumers point of view. They have consistently innovated great instruments and fx and then dropped them. NI on the other hand have a very solid line of products but probably lacked in the innovation side over the last while.
Might be a great merger between NI and Izotope. Or not. Corporations go big, stay steady or go broke all the time.
Same for this one between Fender and Presonus - might end up fantastic, might be a dog

[digitalboytn]

I'm sure it'll be fine. These acquisitions always have the end user's best interests in mind.

These mergers are all about putting the end user's best interests first

And right on cue...

"Native Instruments and iZotope unify leadership teams"...

https://www.kvraudio.com/focus/native-i ... eams-53193

Hmm, this is even more of a serious merger than I realized based on how it was first communicated earlier in the year.

We always get given the flowery lovefest crap when the companies are merging and they stay away from telling us that the true intentions are to cut costs and to maximise profits...

Just look at that NI/Izotope press release for example..

It talks up the positive elements of the "unified management team",but it doesn't tell us who was fired in the process...

We're shown the thin edge of a very thick wedge,but when we've been around for a while,we know to read between the lines because what is not spoken,is often more important than the words that are....

Like putting together good songs in a way

[masterhiggins]

Anyway it looks like we might see S1 users flocking back to Cubase.

Cubase is actually a prime example for "nothing changed" when Steinberg was acquired by Yamaha.

But, hey...

Did Steinberg always nickel and dime the hell out of their users for every insignificant .5 update?

[EnGee]

In one live talk video about Studio One mainly by beat maker in YouTube, a representative from Presonus suddenly appeared and said: "Things will get better. We promise".

I tend to believe the representative because Fender bought a successful business, so I can only compare it to Avid, Yamaha or Apple not to Gibson with Cakewalk.

[jens]

Let me enlighten everyone about corporate acquisitions. My company was acquired by a huge corporation in 2009. Do you know what changed? Payroll, HR dept, chain of command, and benefits

Our corporation was able to fund tremendous product growth and development. Corporations really only care about incoming revenue, they dont care how you get it. Dont think that Fender is going to change the landscape of S1. They will likely let them continue to do whatever they want to do as long as the revenue keeps coming

^^ THIS ^^

This post right here is the most important post in the entire 8 pages of this thread, IMHO. As long as PreSonus continues to be profitable (not just Studio One, but also their hardware) - no one has anything to worry about.

That said, maybe they should change their name to "Studio One Studios".

In capitalism, it is not enough to just be profitable. Profits need to increase from year to year. If Studio One doesn't keep making more and more money for every year, they will try to cut costs instead by firing people and streamlining the development team, maybe outsource development to some cheaper country than Germany.

Nope, that isn't really how capitalism works. The growth can happen by accumulating assets, i.e. it's not neccessary for every asset to grow in (net) worth and/or revenue (take real estate property for example). A healthy conglomerate ideally has a varied mix of different assets. (Which is why they often also invest in art and don't always sell buildings they don't need anymore but instead look for tennants.)

[EnochLight]

If anyone here thinks that any of the companies, either pre-acquisition or NO acquisition, ever had anything in mind other than selling you something so they could make as much money as humanly possible… well, I’ve got a bridge to sell you.

None of these companies are charities, folks. Also, capitalism rules.

[imrae]

If anyone here thinks that any of the companies, either pre-acquisition or NO acquisition, ever had anything in mind other than selling you something so they could make as much money as humanly possible… well, I’ve got a bridge to sell you.

I can't quite make out the scope of this claim. Are you referring to Fender and Presonus specifically, or to every business in the world?