Log InCreate An Account
  1. KVR Audio
  2. »
  3. Articles
  4. »
  5. Industry Focus

Native Instruments and iZotope unify leadership teams

Since announcing their alliance in March, Native Instruments, the leading manufacturer of music creation products, and iZotope, the experts in intelligent audio technology, have continued to strengthen their relationship. They're now taking the next step in coming together as a single management team as they pursue their shared mission - to streamline the music and audio production experience for creators everywhere.

Together, Native Instruments and iZotope have over 45 years of experience building products that inspire and enable creators, and this next step is a force-multiplier to the potential of future offerings. As they move further towards their shared vision of a seamless creative experience, Native Instruments and iZotope will focus on bringing innovation faster to the market by leveraging the talent of their combined research and development teams.

This next step will be led by a new, unified executive team that combines the benefits of both internal and external experience, ensuring the right focus and alignment against a shared set of aspirational goals. This team will include executives from both NI and iZotope, as well as some new voices with deep leadership experience and complementary skill-sets.

Mark Cattini will join the unified executive team as the new CEO across both organizations, bringing a fresh and complementary skill-set to the team. His proven leadership in bringing organizations together and driving innovation that meet customers' needs, coupled with his personal passion for music, will help fuel the group's ambitious goals to shape the future of audio creation.

Next year, co-founder and current CEO of iZotope Mark Ethier will step away from day-to-day operations in order to focus on his role on the Board of Directors. As a board member, Mark will continue to serve as an advocate and mentor, driving longer-term strategy and supporting the new executive team as an advisor.

After 20 years of building iZotope, it was a careful decision of who would lead these organizations day-to-day. In helping to select Mark Cattini and the rest of the new executive team and seeing already how their strengths complement one another, I have full confidence that I can step into this new role to drive the longer-term mission of the company.

Mark Ethier - CEO iZotope

Current Native Instruments CEO Constantin Köhncke will continue to serve the business in a key role as Chief Commercial Officer and President of MCG across both organizations, overseeing Marketing, Sales, Brand, Customer Success, Community and Learning.

Jonathan Bailey from iZotope and Robert Linke from Native Instruments will continue to define the future of products in their respective roles as Chief Technology Officer and Chief Product Officer. Tom Kurth will serve as Chief Legal Officer, Jay Schaufeld as Chief People Officer, and Laura Gonzalez as Chief Strategy and Development Officer.

With their combined wealth of knowledge and insights, the new executive team will be well-equipped to guide and define the next stage of the shared journey for employees and customers alike. Harnessing the distinct strengths of both brands, the teams will explore new integrations of their technologies with the goal of supporting their vibrant communities of creators, producers, and engineers - no matter where they are in their journey.

Tags:Native InstrumentsVirtual InstrumentVirtual EffectPlugin HostSoundwareHardwareMobile AppsWindowsMac OS XiOSVST2 PluginsVST3 PluginsAudio UnitAAX PluginsAbbey Road 60s DrummerAbbey Road 70s DrummerAbbey Road 80s DrummerAbbey Road Modern DrummerAbsynthAction Strings 2Alicia's KeysBalinese GamelanBatteryBreakTweakerBreakTweaker ExpandedConant GardensCreative Suite 2Dialogue MatchEffects Series - Mod Pack (Flair, Choral & Phasis)Elements Suite 6Enhanced EQ (Premium Tube Series)EvolveEvolve MutationsEvolve Mutations 2ExcaliburExponential Audio: NimbusExponential Audio: PhoenixVerbExponential Audio: PhoenixVerb SurroundExponential Audio: R2Exponential Audio: R2 SurroundExponential Audio: R4Exponential Audio: StratusExponential Audio: Stratus3DFM8George Duke Soul TreasuresGuitar Rig ProiMaschineInsightIris 2iZotope Everything BundleiZotope Remix BundleKomplete 14Komplete Audio 6Komplete Kontrol S49 / S61KontaktKontakt PlayerMaschineMaschine Drum SelectionMassiveMassive XMix & Master Bundle StandardMobius FilterMODULAR ICONSMolekularMonarkMusic Production Suite 6MysteriaNectar 4 AdvancedNectar 4 ElementsNectar 4 StandardNeoverbNeutrinoNeutron 3 AdvancedNeutron 3 StandardNeutron ElementsNoireOzone 11 AdvancedOzone 11 ElementsOzone 11 StandardOzone ImagerPassive EQ (Premium Tube Series)Post Production Surround Reverb BundleRazorRC 24 (Reverb Classics)RC 48 (Reverb Classics)ReaktorReaktor PlayerRX AdvancedRX ElementsRX Loudness ControlRX Post Production Suite 6RX StandardScarbee Funk GuitaristScarbee Jay-BassScarbee MM-BassScarbee Pre-BassScarbee Vintage KeysSEQUISSolid Bus Comp (Solid Mix Series)Solid Dynamics (Solid Mix Series)Solid EQ (Solid Mix Series)Spotlight Collection: West AfricaiZotope

Products Related To This Item

Favorite Audio Editor - Best Audio and MIDI Software - KVR Audio Readers' Choice Awards 202333% Off
Favorite Audio Editor - Best Audio and MIDI Software - KVR Audio Readers' Choice Awards 202250% Off
Favorite Audio Editor - Best Audio and MIDI Software - KVR Audio Readers' Choice Awards 202325% Off


Discussion: Active
2 November 2021 at 10:47am

Well ****!! I'm not sure who's lining up to buy whatever the NI-iZotope combo becomes but it looks like the founders and shareholders of both companies are ready to cash out - that's why they've hired Cattini, that's what he does. I don't think I'll be buying anything else from either company until we get some clarity on where things are headed, I've been burned too many times in the past.

2 November 2021 at 11:24am

This is exactly what I was afraid of. Izotope's price model is a confusing mess and now I have to assume NI will follow the same road map of re-bundling the same products and offering constant sales that never benefit existing owners. As a customer the future does not look bright.

2 November 2021 at 4:42pm

wo geht denn nun die reise hin?

where is the journey going now?

ich verstehe nichts von dem ganzen gesülze.

I don't understand anything about the whole jelly.

20 January 2022 at 6:39pm

I liked NI way more than Izotope, i still don't remember how many overlapping izotope plugins i have, their pricing model is a mess, .

and they would release a plugin, call it a whatever plus, and sell it as a new product, and if you are the owner of their plugin, thinking oh i thought you would provide an update to your plugin, Izotope - "why update just buy it again from us, so what if you own most of our products, we have to make money" once you are a customer forever a customer".

] Peter:H [
] Peter:H [
3 February 2022 at 9:00pm

Just stumbled over this message. A generic, none-content, nonesens management gibberish out of the deep hell of a PR department.

You can say nothing with fewer words, said Peter:H who brings in his strong leadership mindset and mostly complementary skill set to the strong and glowing table of ever growing and aspiring communication of just nothing. With the combined wealth of the board of Peter.H's irony, sarcasm and wealth of ignorance and as well equipped with countless years of experience in which ever industry ... and on top of that, and never to forget something nada nada with music. Let's shape a bright future! Together! For and with our customers! Forever.

I love this. I love C-Levels, I love people who fall for C-Level gibberish. That was just comedy. Hilarious.

Please log in to join the discussion

News & Deals Related To This Item

Plugin Alliance releases Battalion, a new drum machine developed by Unfiltered Audio
16 Apr 2024
Native Instruments releases iZotope VEA (Voice Enhancement Assistant)
17 Jan 2024
Native Instruments / Plugin Alliance releases Brainworx bx_console AMEK 200
07 Nov 2023
Native Instruments Komplete Start and iZotope Ozone 11 EQ Free For Everyone
01 Nov 2023
Native Instruments updates Komplete Kontrol to v3.0 and announces end of life for MK1 keyboards
16 Oct 2023
Native Instruments releases new Kontrol S-Series MK3 MIDI controller keyboards
12 Sep 2023
Get iZotope RX Elements FREE, win a copy of Native Instruments Komplete 14 Ultimate CE
07 Sep 2023
Native Instruments releases Music Production Suite 6 software bundle featuring Ozone 11, Nectar 4, and Guitar Rig 7 Pro
07 Sep 2023
Native Instruments updates Kontakt to v7.3.0 and Reaktor to v6.5.0 (incl. Apple Silicon & VST3)
18 Apr 2023
Native Instruments releases Karriem Riggins Drums for Kontakt Player
21 Feb 2023
Native Instruments releases Komplete 14, Kontakt 7, and Choir: Omnia
29 Sep 2022
Native Instruments announces Komplete 14 and Kontakt 7
08 Sep 2022
Native Instruments releases "Session Guitarist - Electric Mint" in collaboration with Drumasonic
30 Jun 2022
Native Instruments releases 40's Very Own Keys & Drums - a collaboration with Drake producer Noah "40" Shebib
12 May 2022
Native Instruments releases Lores for Kontakt Player
20 Apr 2022
Soundwide announced as new parent company of Native Instruments, iZotope, Plugin Alliance and Brainworx
12 Apr 2022
Native Instruments releases Playbox for Kontakt Player
25 Mar 2022
Native Instruments releases Session Bassist - Prime Bass in collaboration with Drumasonic
18 Feb 2022
Other Related News
Utopia from Native Instruments is free with KVR, plus win Komplete 14 Ultimate CE and more
03 Apr 2024
Native Instruments and iZotope Giveaway winner announced
02 Oct 2023
#KVRDeal (until Friday, April 26, 2024) Sounds And Effects Pure Acoustic Sale - 50% Off
19 Apr 2024
Sampletrip updates Kay-One Digital Synthesizer Library for Kontakt 5 to v2.0
19 Apr 2024
Zero-G releases "Shadow Strings" in collaboration with Osterhouse Sounds
18 Apr 2024
Soniccouture releases Pan Drums II and Kora - 21 String African Harp for Kontakt Player
17 Apr 2024
Soundiron releases Hopkin Instrumentarium "Handsome Dan" for Kontakt
17 Apr 2024
Rigid Audio updates Kontakt GUI Maker 2024 to v1.0.1 and adds macOS support
10 Apr 2024
Pssst! Instruments releases "Sticks - solo, ensemble & textures" for Kontakt
09 Apr 2024
#KVRDeal Expired Leap Into The Void 11th anniversary celebration - soundsets up to 50% off
05 Apr 2024
#KVRDeal Expired Luftrum Spring Sale - Save Up To 50%
05 Apr 2024
Modwheel releases Windpipes for Kontakt
04 Apr 2024
#KVRDeal Expired FluffyAudio Spring Sale - up to 60% off on Kontakt libraries
04 Apr 2024
#KVRDeal (until Tuesday, April 30, 2024) Muletone Audio April Sale: Up to 50% off on Selected Libraries
02 Apr 2024
Rigid Audio releases Kontakt GUI Maker 2024, a WYSIWYG Kontakt Instrument Creation Tool for Windows with $60 Intro Offer
30 Mar 2024
#KVRDeal Expired NatLife Sounds Easter Sale - 30% Off Everything
29 Mar 2024
FluffyAudio releases The Zen Garden for Kontakt with Intro Price
28 Mar 2024
#KVRDeal (until Wednesday, April 24, 2024) Riot Audio releases Candyfloss - Cinematic Ambient Pads for Kontakt
27 Mar 2024
Big Fish Audio updates First Call Horns with modern interface, new effects, and NKS support
27 Mar 2024
Fracture Sounds releases Moonlight Celeste for Kontakt Player and launches Piano Month Sale
26 Mar 2024
#KVRDeal Expired THEPHONOLOOP 2024 Spring Sale - up to 50% off until April 9th
26 Mar 2024
Rast Sound releases Master Shakuhachi 2 for Kontakt with intro offer
25 Mar 2024

Show more...

A KVR Interview with Hans Zimmer