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Native Instruments and iZotope unify leadership teams

Since announcing their alliance in March, Native Instruments, the leading manufacturer of music creation products, and iZotope, the experts in intelligent audio technology, have continued to strengthen their relationship. They're now taking the next step in coming together as a single management team as they pursue their shared mission - to streamline the music and audio production experience for creators everywhere.

Together, Native Instruments and iZotope have over 45 years of experience building products that inspire and enable creators, and this next step is a force-multiplier to the potential of future offerings. As they move further towards their shared vision of a seamless creative experience, Native Instruments and iZotope will focus on bringing innovation faster to the market by leveraging the talent of their combined research and development teams.

This next step will be led by a new, unified executive team that combines the benefits of both internal and external experience, ensuring the right focus and alignment against a shared set of aspirational goals. This team will include executives from both NI and iZotope, as well as some new voices with deep leadership experience and complementary skill-sets.

Mark Cattini will join the unified executive team as the new CEO across both organizations, bringing a fresh and complementary skill-set to the team. His proven leadership in bringing organizations together and driving innovation that meet customers' needs, coupled with his personal passion for music, will help fuel the group's ambitious goals to shape the future of audio creation.

Next year, co-founder and current CEO of iZotope Mark Ethier will step away from day-to-day operations in order to focus on his role on the Board of Directors. As a board member, Mark will continue to serve as an advocate and mentor, driving longer-term strategy and supporting the new executive team as an advisor.

After 20 years of building iZotope, it was a careful decision of who would lead these organizations day-to-day. In helping to select Mark Cattini and the rest of the new executive team and seeing already how their strengths complement one another, I have full confidence that I can step into this new role to drive the longer-term mission of the company.

Mark Ethier - CEO iZotope

Current Native Instruments CEO Constantin Köhncke will continue to serve the business in a key role as Chief Commercial Officer and President of MCG across both organizations, overseeing Marketing, Sales, Brand, Customer Success, Community and Learning.

Jonathan Bailey from iZotope and Robert Linke from Native Instruments will continue to define the future of products in their respective roles as Chief Technology Officer and Chief Product Officer. Tom Kurth will serve as Chief Legal Officer, Jay Schaufeld as Chief People Officer, and Laura Gonzalez as Chief Strategy and Development Officer.

With their combined wealth of knowledge and insights, the new executive team will be well-equipped to guide and define the next stage of the shared journey for employees and customers alike. Harnessing the distinct strengths of both brands, the teams will explore new integrations of their technologies with the goal of supporting their vibrant communities of creators, producers, and engineers - no matter where they are in their journey.

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Discussion: Active
2 November 2021 at 10:47am

Well ****!! I'm not sure who's lining up to buy whatever the NI-iZotope combo becomes but it looks like the founders and shareholders of both companies are ready to cash out - that's why they've hired Cattini, that's what he does. I don't think I'll be buying anything else from either company until we get some clarity on where things are headed, I've been burned too many times in the past.

2 November 2021 at 11:24am

This is exactly what I was afraid of. Izotope's price model is a confusing mess and now I have to assume NI will follow the same road map of re-bundling the same products and offering constant sales that never benefit existing owners. As a customer the future does not look bright.

2 November 2021 at 4:42pm

wo geht denn nun die reise hin?

where is the journey going now?

ich verstehe nichts von dem ganzen gesülze.

I don't understand anything about the whole jelly.

20 January 2022 at 6:39pm

I liked NI way more than Izotope, i still don't remember how many overlapping izotope plugins i have, their pricing model is a mess, .

and they would release a plugin, call it a whatever plus, and sell it as a new product, and if you are the owner of their plugin, thinking oh i thought you would provide an update to your plugin, Izotope - "why update just buy it again from us, so what if you own most of our products, we have to make money" once you are a customer forever a customer".

] Peter:H [
] Peter:H [
3 February 2022 at 9:00pm

Just stumbled over this message. A generic, none-content, nonesens management gibberish out of the deep hell of a PR department.

You can say nothing with fewer words, said Peter:H who brings in his strong leadership mindset and mostly complementary skill set to the strong and glowing table of ever growing and aspiring communication of just nothing. With the combined wealth of the board of Peter.H's irony, sarcasm and wealth of ignorance and as well equipped with countless years of experience in which ever industry ... and on top of that, and never to forget something nada nada with music. Let's shape a bright future! Together! For and with our customers! Forever.

I love this. I love C-Levels, I love people who fall for C-Level gibberish. That was just comedy. Hilarious.

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