Fender To Acquire PreSonus Electronics

[Sinisterbr]

Fender... Fender everywhere!!

Seriously speaking, I thought this video was potentially enlightening. If it is indeed a hint, they seem to be aiming away from beatmakers.

[ShawnG]

But again I was pushing back against your statement that there is no money in software.

I never made any such statement. Nor is that my point at all. I was calling bullshit on another poster’s blind assertion that “music production” is the biggest MARKET in this industry. And it sooo is not. That’s all. I’m not trying to piss on anyone’s cornflakes.

[vurt]

Fender... Fender everywhere!!

Seriously speaking, I thought this video was potentially enlightening. If it is indeed a hint, they seem to be aiming away from beatmakers.

blessed are the best makers.
they shall inherit the earth.

[EnochLight]

Was curious what the latest top 10 songs are looking like via Spotify (always a good metric). Looks like 90% of them are mostly electronic music based (I'm willing to wager mostly done within a DAW), with the majority featuring 100% programmed drums and synths/samplers as the base. Not a lot of guitar, though some is present:

top_10.JPG

Fun fact: I pretty much loath everything on this list.

[jens]

Spotify (always a good metric)

it isn't - Spotify is mainly used by dumb people and dumb people mainly listen to dumb music.

The current billboard #1 is as handmade as it gets these days...

[vurt]

i personally don't see how making a host more inviting to guitarists (if indeed this is planned?) would necessarily mean pushing away beat makers, im pretty sure both can co exist

[syntonica]

Fender... Fender everywhere!!

Seriously speaking, I thought this video was potentially enlightening. If it is indeed a hint, they seem to be aiming away from beatmakers.

blessed are the best makers.
they shall inherit the earth.

Actually, the "worship" market is probably the largest, at least in the US. Churches seem to spend tons of money on gear--PA systems, keyboards, Omnisphere, etc.

[jamcat]

i personally don't see how making a host more inviting to guitarists (if indeed this is planned?) would necessarily mean pushing away beat makers, im pretty sure both can co exist

No, I don’t think so.
The way musicians and beatmakers work is too dissimilar. There will always be other software that caters more to beatmakers, so that is what they’ll use. If PreSonus tries to seriously compete in that sphere, they would have to change the core functionality—and worse, the core philosophy—of Studio One. And then it would no longer be the DAW for musicians.

If PreSonus intensifies their focus on guitarists, then they are merely focusing even more on the needs of their core users, which doesn’t really shift the position they’ve carved out in the market at all, it merely expands it.

[vurt]

i personally don't see how making a host more inviting to guitarists (if indeed this is planned?) would necessarily mean pushing away beat makers, im pretty sure both can co exist

No, I don’t think so.
The way musicians and beatmakers work is too dissimilar. There will always be other software that caters more to beatmakers, so that is what they’ll use. If PreSonus tries to seriously compete in that sphere, they would have to change the core functionality—and worse, the core philosophy—of Studio One. And then it would no longer be the DAW for musicians.

the fact that people use daws aimed at beatmaking, proves you wrong.
both (all ) music can be recorded and produced in either domain.

there are sequencers and all kinds, the beatmakers can load in any host.


its all just organising sound

[jamcat]

Fender... Fender everywhere!!

Seriously speaking, I thought this video was potentially enlightening. If it is indeed a hint, they seem to be aiming away from beatmakers.

blessed are the best makers.
they shall inherit the earth.

Actually, the "worship" market is probably the largest, at least in the US. Churches seem to spend tons of money on gear--PA systems, keyboards, Omnisphere, etc.

And if you’ve followed PreSonus at all over the years, you already know that market is a significant focus for them and always has been.

[gaggle of hermits]

Actually, the "worship" market is probably the largest, at least in the US. Churches seem to spend tons of money on gear--PA systems, keyboards, Omnisphere, etc.

this is true. there's a guy out there sells patches one at a time for synths for exactly this market. basically big pads/drones.

[pixel85]

Yeah, funny. It's what a lot of teenagers told me when I came back to study at university.
It's not like there's no millions of questions every day about how to do most basic obvious tasks in audio apps, written by gen z.

Ps. learning to play a few basic chords (which is enough to play a lot of music) is really not that hard.

Yeah I seriously have a hard time believing that most teenagers, today, have any problem at all learning music software

It's not always about having 'problems'. Often it's about being too lazy or choosing a simpler/faster/more effective/different pathway. Not everyone wants to be a computer nerd. Another example which is also essential especially for teenagers: who will have all the girls/boys at the party? Guy with a guitar or nerd in front of a computer? There are many, many variables.

Also, you would be surprised how weak tech knowledge of game dev students can be (except coders, of course)

I know that small kids can be tech-savvy AF. It doesn't mean that all of them are.
The youngest millennials also grew up with the internet and iPads. Somehow it's not like the majority of them work in IT now. I can also add that I know people who spend decades working with computers (including making music), and they still know only basics because they don't bother to go beyond their limited 'safe space'.
Like I said: many variables. Being raised with computers and smartphones around is just one of many.

[EnochLight]

it isn't

Sure it is. Or we could try Apple Music, Google Music, Amazon Music, etc. Your call.

Spotify is mainly used by dumb people and dumb people mainly listen to dumb music.

Now that's just silly. You're not an early 2000's record exec who thinks MP3's and the Internet is a fad, are you?

The current billboard #1 is as handmade as it gets these days...

Technically you're right about this one - regardless of whether or not it's electronic based music or guitar, it takes hands to make it!

[pixel85]

i personally don't see how making a host more inviting to guitarists (if indeed this is planned?) would necessarily mean pushing away beat makers, im pretty sure both can co exist

Host with only acoustic drum loops (ideally in different measurements than 4/4) would scare many beat makers while guitarists could use it for their background tracks

[vurt]

Yeah, funny. It's what a lot of teenagers told me when I came back to study at university.
It's not like there's no millions of questions every day about how to do most basic obvious tasks in audio apps, written by gen z.

Ps. learning to play a few basic chords (which is enough to play a lot of music) is really not that hard.

Yeah I seriously have a hard time believing that most teenagers, today, have any problem at all learning music software

It's not always about having 'problems'. Often it's about being too lazy or choosing a simpler/faster/more effective/different pathway. Not everyone wants to be a computer nerd. Another example which is also essential especially for teenagers: who will have all the girls/boys at the party? Guy with a guitar or nerd in front of a computer? There are many, many variables.

Also, you would be surprised how weak tech knowledge of game dev students can be (except coders, of course)

I know that small kids can be tech-savvy AF. It doesn't mean that all of them are.
The youngest millennials also grew up with the internet and iPads. Somehow it's not like the majority of them work in IT now. I can also add that I know people who spend decades working with computers (including making music), and they still know only basics because they don't bother to go beyond their limited 'safe space'.
Like I said: many variables. Being raised with computers and smartphones around is just one of many.

the younger kids i know, because they are using computers from an early age, and for everything in school, they are by 10 or so, looking for something "real" not necessarily music or instruments, but im seeing a lot more "craft" and other activities being taken up, than i did with my son's generation.

obviously, small sample, i only know a few friends kids or grandkids of that age. but it did surprise me.