Fender To Acquire PreSonus Electronics

[vurt]

none of the markets are driven by kids, with no money.

That’s Reaper’s market.

the reaper takes all.

[EnochLight]

"It's simple numbers, man." that we do not have here. Statistics can be skewed to make whatever argument one wants, anyway.

We're all armchair ceo's here, aren't we? I updated the post before yours with some helpful links, though.

"the kids these days" looks like someone who is not one of these kids talking. It looks like assumption that access to smart phones "and computers" means EDM pop is all a generation is exposed to, and the younger people I have any awareness of *are interested* and explore music of a time before them.

You suggesting "EDM pop" was mentioned or alluded to at all suggests you're just as clueless as your accusation. Obviously kids are aware and interested in exploring music of all sorts - mine are some of them. I'm merely pointing out the fact that the majority of household's expose kids to the tools necessary to do electronic music production far more than owning and playing a guitar.

[pixel85]

the majority of kids these days are raised with smartphones and computers, and have easy (often "free") access to electronic music production, DAW, plugins, etc. The majority of kids these days do *NOT* own guitars (not without a lot of pestering their parents or saving for them themselves). It's simple numbers, man.

What numbers? Did you share here some research results before?

Quoted in context, BTW.

https://www.google.com/search?q=How+man ... CA4&uact=5

https://www.google.com/search?q=How+man ... CA4&uact=5

https://www.google.com/search?q=How+man ... e&ie=UTF-8

https://www.washingtonpost.com/graphics ... ic-guitar/

https://blog.reverbnation.com/2018/02/0 ... opularity/

None of those links is showing how many kids are using DAW and audio software.
Having a computer or smartphone at home =/= using it to make music.

For the sake of counterargument to the last link https://www.guitarworld.com/news/fender ... ts-history

[pixel85]

Host with only acoustic drum loops (ideally in different measurements than 4/4) would scare many beat makers while guitarists could use it for their background tracks

Do you even know what a beatmaker is? Also, you do realize that guitarists these days use percussion background tracks that aren't just an acoustic drum set playing a rock beat, right? Jesus - even the best selling country music these days is guitar over a hip hop/trap beat.

Man, you're taking it too seriously It's KVR. It's Friday evening ffs!

[vurt]

"It's simple numbers, man." that we do not have here. Statistics can be skewed to make whatever argument one wants, anyway.

We're all armchair ceo's here, aren't we? :

not me. i got ousted by the equity firm

[EnochLight]

Man, you're taking it too seriously It's KVR. It's Friday evening ffs!

Naaaaaa, not at all! Also, it's Friday evening where I'm at right now!

not me. i got ousted by the equity firm

LOL!!!

[Teksonik]

But again I was pushing back against your statement that there is no money in software.

I never made any such statement. Nor is that my point at all. I was calling bullshit on another poster’s blind assertion that “music production” is the biggest MARKET in this industry. And it sooo is not. That’s all. I’m not trying to piss on anyone’s cornflakes.

You're right my apologies I got you confused with Chrisk-K from another thread.

There's no money in soft synths.

Anyway.....

And it sooo is not.

But is that not yet another blind assertion? Do you have solid facts to back that up? How much of Yamaha's profits come from grand pianos and not lawn mowers and motorcycles? Define "music production". Does my midi controller and audio device count as hardware or an electronic music purchase? When I worked in a music store most parents rented band instruments for their kids rather than purchase so does that money count? Does someone banging away on their Dad's acoustic guitar purchased in the 70's count now or? What are the combined revenue and profits of everyone from Ableton to ZPlane and every developer in between?

There's just too many factors and variables to say what gets what percentage. I'm not trying to piss on anyone's breakfast either I just think that the whole subject can be nothing but speculation without solid numbers in front of us.

Sure it may be fun to talk about but we're not going to come up with any definitive answers and when all is said and done does it really matter?

Back to the subject of the thread what will the merger of Fender and PreSonus mean to us as individuals? Again all we can do is speculate,wait to see what the future holds, and hope for the best not just for ourselves but for all the employees of both companies.

[EnochLight]

Back to the subject of the thread what will the merger of Fender and PreSonus mean to us as individuals? Again all we can do is speculate, wait to see what the future holds, and hope for the best not just for ourselves but for all the employees of both companies.

For me as a consumer, it doesn't mean a lot really. I do own several sets of PreSonus monitors (the Eris E5 XT's for a standing synth-wall workstation in my studio, and 2 sets of the Eris 3.5 BT's for family member's desktop computers). The warranty was only 1 year through PreSonus, but it's past that (Sweetwater adds a second year, but the service is through them). I do own Studio One, but I'm still on 4.x and have no need (nor desire) to upgrade right now, since Reason 12 works better for me.

I do hope things go well with the merger and employees of both companies survive and do alright. Wishing anything else is just inhuman! Maybe we'll get some cool new hardware that never would have came about otherwise; maybe they'll take Studio One in a new exciting direction. Maybe things will stay the same as they are, which - that wouldn't be bad either IMHO.

Not to digress, but I'll point out that when InMusic acquired Akai, there were a lot of growing pains at first - and I'm sure a lot of staff shakeup/loss/replacement. IMHO, until the new standalone MPC's arrived back in 2017, I can't think of anything that was ground breaking or awesome until then. Now they're arguably pretty much the best standalone machines on the market. That took... 12? Almost 13 years to happen after the acquisition? I'm hoping Fender/PreSonus doesn't take that long.

[DrGonzo]

Not being a big customer of theirs - just have some hardware - and while this news gave me that automatic gut-reaction "well there goes Presonus" - there are cases where the buyer really understands what they are buying, and are able to steer the company into a more professional & long-term direction. Yamaha buying Steinberg was a great example of something that went really great. That situation is unfortunately rarely the case. But still... good things _can_ happen.

[vurt]

im heavily invested, i own two fender guitar cables!

[DrGonzo]

im heavily invested, i own two fender guitar cables!

That's enough for you to be a part of their next shareholder meeting.

[vurt]

im hoping i get bought out, can retire then

[syntonica]

im heavily invested, i own two fender guitar cables!

But no guitars...

This is going to have to be a wait-and-see type of affair. I can see Fender wanting the hardware side, but what they do with the software is anybody's guess.

[vurt]

im heavily invested, i own two fender guitar cables!

But no guitars...

This is going to have to be a wait-and-see type of affair. I can see Fender wanting the hardware side, but what they do with the software is anybody's guess.

nope, don't deserve a fender!
high end guitar would be wasted on me, im clumsy as f**k and not a great player, these facts alone suggest im better sticking with budget models
the fact i like to use more fx on one guitar chain than some people use in a whole mix, also means there's less onus on the clean sound

they are very nice cables though

[Hink]

I think the opinion that Fender is a bunch a guitar folk only is a riot, assuming this means Presonus is going into guitars or fender is going software is unfounded, both could just be looking to redefine themselves to compete in an evolving marketplace. It seems to me merge would suggest that, or at least as other have said give us good reason to wait and see