KVR Audio

v1o · Post by **v1o** » Sat Feb 11, 2023 1:25 am

Caine123 wrote: Fri Feb 10, 2023 11:33 pm wtf? never expected IL buys a company like this, i thought UVI wouldt be bought from anyone especially not IL , hey im a FL Studio user, but yeah never thought they do such a step. i hope they dont ovetake themselves and the UVI products wont get badly affected. im no fan of company buys company even if im a fl studio user, i still hate the apple bought camel audio, also since NI and izotope etc. are cooperating (yeah on paper maybe or to bluff customers)with each other it all got so strange.

The former CEO of NI is now at IL. I think their plan is to no longer be just a small indie developer. They now want to grow the company.

MirkoVanHauten · Post by **MirkoVanHauten** » Sat Feb 11, 2023 1:58 am

v1o wrote: Sat Feb 11, 2023 1:18 am
bmanic wrote: Fri Feb 10, 2023 10:08 pm
SLiC wrote: Fri Feb 10, 2023 9:06 pm Wow, that explains the dirt cheap sale of UVI stuff over at image line….
I must admit I am surprised, I thought UVI was bigger than image line!
It's really weird how nobody seems to realize just how big Image-Line is. FL studio is by far the most used "DAW" on the planet, has been so for a decade or more. Not even by a small margin. Probably on the order of 10 to 50 times more than whatever is 2nd.
By used. Do you mean actual paying customers or the millions of people running unlicensed copied in the China?

The ones that made it possible for them to aquire companies... ...like UVI

jamcat · Post by **jamcat** » Sat Feb 11, 2023 2:01 am

v1o wrote: Sat Feb 11, 2023 1:25 am The former CEO of NI is now at IL. I think their plan is to no longer be just a small indie developer. They now want to grow the company.

Because he did such a great job at NI.

RIP UVI

rj0 · Post by **rj0** » Sat Feb 11, 2023 2:56 am

My hope is that with UVI's resources and support of VST that the FL Studio effects and synths will again be supported externally.

dayjob · Post by **dayjob** » Sat Feb 11, 2023 3:24 am

jamcat wrote: Fri Feb 10, 2023 10:58 pm Great. Now Falcon and Thorus are going to be going Fruity Loops only.

i could be wrong but huge doubt on that.. i mean.. they're not apple.. and that would be an apple type 'dick move'. i'd expect new versions of parts of falcon to show up in FL as native FL only plug ins while falcon and UVI Vst/AU plugs live on as they are. there's no reason the 2 companies can't continue to exist separately while integrating parts of technology from UVI into FL or whatever.

dayjob · Post by **dayjob** » Sat Feb 11, 2023 3:26 am

v1o wrote: Sat Feb 11, 2023 1:25 am The former CEO of NI is now at IL. I think their plan is to no longer be just a small indie developer. They now want to grow the company.

oof. that's a downer of cloud cast over this whole thing. no one wins with the hyper capitalist mindset

PAK · Post by **PAK** » Sat Feb 11, 2023 3:31 am

Since Waterland Private equity purchased a majority stake in Image Line about 3 years ago.. I guess that makes the actual owners Waterland.

CrystalWizard · Post by **CrystalWizard** » Sat Feb 11, 2023 3:50 am

dayjob wrote: Sat Feb 11, 2023 3:26 am
v1o wrote: Sat Feb 11, 2023 1:25 am The former CEO of NI is now at IL. I think their plan is to no longer be just a small indie developer. They now want to grow the company.
oof. that's a downer of cloud cast over this whole thing. no one wins with the hyper capitalist mindset

Indeed. I'd like to predict some rosy outcome but it's not likely. Hopefully will not be the mess NI has become.

edit: Oh, wow. after hitting send on this comment i see the one above. NM rosy, bleak forecast, the Vulture Capitalists are proceeding to gut IL andUVI just like they did to NI and Izotope. Glad i'm not using anything from either company.

pdxindy · Post by **pdxindy** » Sat Feb 11, 2023 4:04 am

bmanic wrote: Fri Feb 10, 2023 10:08 pm
SLiC wrote: Fri Feb 10, 2023 9:06 pm Wow, that explains the dirt cheap sale of UVI stuff over at image line….
I must admit I am surprised, I thought UVI was bigger than image line!
It's really weird how nobody seems to realize just how big Image-Line is. FL studio is by far the most used "DAW" on the planet, has been so for a decade or more. Not even by a small margin. Probably on the order of 10 to 50 times more than whatever is 2nd.

That seems unlikely to me... My impression from looking at what evidence there is from the outside is that Ableton Live is the most used DAW.

I see way more demos of plugins, hardware, etc. demo'ed in Live than FL.

Ableton has far more midi controllers dedicated to it than FL does. Looking at the marketing blurbs of various controllers and related hardware, they all mention compatibility with Live. Then they often mention some other DAW's and FL is frequently ignored altogether. If FL had the biggest active userbase, hardware companies would be catering to them and they aren't so much.

Since FL is NFR, I guess there is a huge number of inactive licenses. Actual active users, I'd guess Live has more.

pdxindy · Post by **pdxindy** » Sat Feb 11, 2023 4:05 am

PAK wrote: Sat Feb 11, 2023 3:31 am Since Waterland Private equity purchased a majority stake in Image Line about 3 years ago.. I guess that makes the actual owners Waterland.

Oh, I didn't realize IL was no longer their own company...

CrystalWizard · Post by **CrystalWizard** » Sat Feb 11, 2023 4:09 am

pdxindy wrote: Sat Feb 11, 2023 4:05 am
PAK wrote: Sat Feb 11, 2023 3:31 am Since Waterland Private equity purchased a majority stake in Image Line about 3 years ago.. I guess that makes the actual owners Waterland.
Oh, I didn't realize IL was no longer their own company...

Same here but it explains where the VSTs went. As billinder posted: strip the assets, fire the staff, dump the corpse.

jamcat · Post by **jamcat** » Sat Feb 11, 2023 4:12 am

pdxindy wrote: Sat Feb 11, 2023 4:04 am Since FL is NFR, I guess there is a huge number of inactive licenses. Actual active users, I'd guess Live has more.

It’s for resale if you’re Waterland Private Equity.

jamcat · Post by **jamcat** » Sat Feb 11, 2023 4:27 am

dayjob wrote: Sat Feb 11, 2023 3:24 am
jamcat wrote: Fri Feb 10, 2023 10:58 pm Great. Now Falcon and Thorus are going to be going Fruity Loops only.
i could be wrong but huge doubt on that.. i mean.. they're not apple.. and that would be an apple type 'dick move'.

Image-Line has done it before. They acquired VST plugins like Deckadance and DirectWave from ArGuru Software and others and then made them FL proprietary.

They ended VST versions of all of their plugins.
Why wouldn’t they do it again?

dayjob · Post by **dayjob** » Sat Feb 11, 2023 4:32 am

jamcat wrote: Sat Feb 11, 2023 4:27 am
dayjob wrote: Sat Feb 11, 2023 3:24 am
jamcat wrote: Fri Feb 10, 2023 10:58 pm Great. Now Falcon and Thorus are going to be going Fruity Loops only.
i could be wrong but huge doubt on that.. i mean.. they're not apple.. and that would be an apple type 'dick move'.
Image-Line has done it before. They acquired VST plugins like Deckadance and DirectWave from ArGuru Software and others and then made them FL proprietary.

They ended VST versions of all of their plugins.
Why wouldn’t they do it again?

shit. didn't know they had a track record of doing that. seems crazy to do that to a user base like UVI's w/all the sound libraries and stuff.

plexuss · Post by **plexuss** » Sat Feb 11, 2023 5:26 am

jamcat wrote: Sat Feb 11, 2023 4:27 am They ended VST versions of all of their plugins.
Why wouldn’t they do it again?

Perhaps they learned a lesson if the result didnt meet expectations and/or want to take things in a different direction. For example integrate UVI products into IL DAWs as value-add and make all IL plugins part of UVI's catalogue. Who knows. We'll find out. I have most of UVI's catalogue so I hope they either leave things as they are or improve them for UVI customers. Sad day if they don't...

Image Line Acquires UVI