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NAMM 2018Native Instruments

NAMM 2018: Native Instruments launches Sounds.com – daily source for loops and samples

Native Instruments has unveiled Sounds.com, a new online platform for loops, samples, and sound packs for music creators of all genres. The Sounds.com beta launches exclusively in the US. Customers can try it now with a free selection of loops and samples, or go Pro and subscribe to the full library at a special introductory price of $9.99 per month.

The platform already hosts more than 500,000 royalty-free sounds – from orchestral scoring to pop, rock, and trap – and new releases are added daily. Current sounds include loops and sample content from Native Instruments' Maschine Expansions – plus exclusive content from over 200 creators, including suppliers such as The Loop Loft, MVP Loops, and Symphonic Distribution. Curated collections from the Sounds.com team provide ready-made inspiration to producers of all skill levels and genres.

Simplicity and ease-of-use are central to the Sounds.com experience: All loops and samples are available to browse and preview, with no sign-up required; sounds are tagged and easily sortable by genre, key, BPM, and other attributes; and search functionality is powered by Native Instruments' own MIR (Music Information Retrieval) algorithms, which helps users find exactly what they need, when they need it.

Sounds.com is spearheaded from Los Angeles by Native Instruments' Chief Digital Officer Matthew Adell, previously known for leadership roles at Beatport, Napster, and Amazon. The platform marks Native Instruments' further expansion into the loops and samples domain, complementing their portfolio of instruments and effects.

"Over the past year we've hired a best-in-class team in LA to build and manage Sounds.com," says Adell. "And today, we're excited to share the first iteration of our vision with the global community of music makers. This marks the next step in Native Instruments' amazing journey of creating truly unique experiences for all music makers, and we have many exciting plans for the coming months. We hope that hobbyists and professionals alike will provide us with valuable feedback and help us shape Sounds.com into the ultimate daily resource for musical inspiration at a great price point."

For suppliers of loops and samples, Sounds.com represents a new commercial opportunity. Suppliers will benefit from Native Instruments' expertise in empowering partners through platforms and technology. They can expect a simple, fluid process for hosting and distributing content, top-notch backend services, and access to Native Instruments' global audience of music creators.

More details about the platform's vision and progress will be shared with media and industry peers at the 'Native Summit' partner conference, held at this year's NAMM event in Anaheim, CA, from January 25-26.

Pricing and availability

Free Tier:

  • Preview unlimited royalty-free sounds.
  • Curated collections.
  • Weekly free sound and collection updates.
  • Find the perfect sound with sound recognition technology.
  • Download selected free sounds.
  • Free forever.

Pro Tier (introductory price of $9.99 per month)

All features from Free plus:

  • Download any sound from Sounds.com.
  • Access exclusive premium releases added weekly.
  • Cancel any time.
  • Exclusive to U.S. customers during beta testing.
 
Discussion: Active

Discussion

greedy.mf
greedy.mf
23 January 2018 at 7:39pm

Interesting, why one would want that over Splice, especially if it's 2 bucks more expensive even within introduction offer.

drwx
drwx
24 January 2018 at 1:02pm

Well at least they don't play a video about cool people playing in their bedrooms when you visit their website... You really don't need that when you are looking for sounds.

I'd say the real competitor here would be https://freesound.org/ which is totally free. The only problem that comes intrinsically with freedom is that quality sounds are a bit trickier to find but it contains a vast pool of sounds and it is very friendly to use.

Jace-BeOS
Jace-BeOS
24 January 2018 at 9:35pm

Oh boy, another subscription service i want no part of. Aren't there already enough samples available both paid and free at this point? This system will have to have sounds of incredible quality to justify a subscription to the people who might actually get any use from it (commercial studios, especially those producing sound for film/tv).

At some point in the future, Native Instruments will be nothing but a content aggregator.

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