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Based on 'Aural Acoustic' principals newB is a bass enhancer and maximizer VST plug-in that can be used to apply from subtle to extreme bass enhancement and generation during Mastering, Mixing, Tracking and Live performance. newB increases the perceived amount of bass by adding / mixing specific sub-harmonic content from the original bass, thereby allowing our brains to hear lower-frequencies than may exist in the original audio material. The newB process conceptually enhances the bass performance of high and low quality consumer speaker systems ranging from Hi-fi to multimedia speakers found in products such as laptops.