KVR Audio

fedexnman · Post by **fedexnman** » Wed Feb 25, 2015 2:20 am

If they made VST closed or got bought out by Mac , a new plugin format would be invented and used on PC . um maybe Justin Frankel would be its daddy ? Not to worried . .

beely · Post by **beely** » Wed Feb 25, 2015 2:21 am

MaxSynths wrote:It's not impossible for a company like Apple to consider to buy Steinberg and their licenses/patents. This makes sense in terms of money.

Not really. For what?

The VST format? Apple has it's own AU format, which is the definitive standard audio plugin format on the Mac platform. The DAW? Apple already has a pretty good one. The plugins? Again, Apple already has them. Other products, like Wavelab? Apple had wave editors and other things, they don't want them, and killed them all off.

The only thing useful to Apple is the talent, and even then, the developers are more in the PC camp than the Mac camp, so I'm not even sure they'd be a target for Apple.

As it happens, when Apple were shopping for a DAW company, as I understand, they did look at all the options, and iirc the front runners were Motu for DP (Mac only) and emagic (Mac first) and they decided emagic were the best fit for their strategy.

MaxSynths · Post by **MaxSynths** » Wed Feb 25, 2015 2:36 am

The only useful thing for Apple, just like for any company (see Camel Audio, lol), is money, and the VST format is a big slice of the audio software pie. AU format it's just a proprietary format limited to Apple computers. Apple DAWs? You mean Garage Band? Now, I don't want this to became a PC vs. Apple thread, but the big moneys are on the PC market. If I were Apple I would try to buy Steinberg tomorrow in the morning.

BTW, Steinberg is the only reply to the poll that makes sense IMO, and I explained why.

beely · Post by **beely** » Wed Feb 25, 2015 3:03 am

MaxSynths wrote:The only useful thing for Apple, just like for any company (see Camel Audio, lol), is money,

Um... you understand, that Apple's pro apps are not about making money right? They are about adding value for the brand, and selling more Macs, and showing people that Apple is at the forefront of cool creative people in the film and music industry?

Apple don't operate like other companies, where each department is run separately and needs to make a profit, and they don't have the difficult of having their DAW be their main product, unlike say Steinberg or Motu.

As it happens, I'm led to believe the pro apps *are* profitable, but they don't exist to only make a profit for Apple.

Apple's bigger problem is getting enough talent, and they often have to do it through buyouts.

MaxSynths wrote:and the VST format is a big slice of the audio software pie.

Not on the Mac platform, it's almost redundant (apart from Cubase Mac users). And for Apple, the *whole audio industry* not just *audio software* is a tiny drop in the ocean. They could care less what happens over on the PC DAW side.

MaxSynths wrote:Apple DAWs? You mean Garage Band?

No, Logic (although GB is obviously a part of the strategy).

MaxSynths wrote:Now, I don't want this to became a PC vs. Apple thread, but the big moneys are on the PC market. If I were Apple I would try to buy Steinberg tomorrow in the morning.

Lol @ "big money". There is no *big money* in the audio software market (both Mac *and* PC combined) - it's a tiny tiny niche, and rampant with piracy as it is.

aciddose · Post by **aciddose** » Wed Feb 25, 2015 3:04 am

beely wrote:Um... you understand, that the pro apps are not about making money right?

Do you even need to ask?

MaxSynths · Post by **MaxSynths** » Wed Feb 25, 2015 3:51 am

beely wrote:
MaxSynths wrote:The only useful thing for Apple, just like for any company (see Camel Audio, lol), is money,
Um... you understand, that Apple's pro apps are not about making money right? They are about adding value for the brand, and selling more Macs

And they want to sell more Macs in order to? Make money?

MaxSynths wrote:and the VST format is a big slice of the audio software pie.
Not on the Mac platform, it's almost redundant (apart from Cubase Mac users). And for Apple, the *whole audio industry* not just *audio software* is a tiny drop in the ocean. They could care less what happens over on the PC DAW side.

So why they bought Camel Audio? Charity?

MaxSynths wrote:Now, I don't want this to became a PC vs. Apple thread, but the big moneys are on the PC market. If I were Apple I would try to buy Steinberg tomorrow in the morning.
Lol @ "big money". There is no *big money* in the audio software market (both Mac *and* PC combined) - it's a tiny tiny niche, and rampant with piracy as it is.

So again: why they bought Camel Audio?

beatmangler443 · Post by **beatmangler443** » Wed Feb 25, 2015 4:00 am

As far as NI, they are in their own league. Apple is just king. it was interesting that Eric Schmidt from Google decided out of all places to visit NI HQ instead of other places in Germany. That article is online. Mate Galic will eventually takeover for Haver from what I understand. Haver will be more in the background. Galic, Haver, and stefan schmitt are shareholders. Mate Galic NI's President mentioned in an interview "it's not about being bought. If we wanted to be bought, we would have been bought by now". The question was about being bought by another company like apple or something.

Also, Daniel Haver in an interview last year mentioned that with them growing their is a consolidation process. So IMO that means focusing on what is making them money. In the komplete range I think it's effects, Kontakt, Reaktor, and something else. Traktor is their money maker, and plus I own alot of their gear as I DJ lol. Not sure if apple is interested in the DJ market. As I think Traktor is one and maschine is 2.

I think you guys should put away your money because a new maschine, new interfaces, and more this year. I think komplete 11 ultimate is going to be huge. Especially after taking their three surveys lol.

Chapelle · Post by **Chapelle** » Wed Feb 25, 2015 4:14 am

beatmangler443 · Post by **beatmangler443** » Wed Feb 25, 2015 4:17 am

How about taking one the companies away from Jack O' Donnell this guys owns Alesis, Numark, Sonnovox, AKAI, and others.

ftech · Post by **ftech** » Wed Feb 25, 2015 4:22 am

Deist wrote:
ftech wrote:Maybe something to consider;
If Camel's user base was so heavily tilted in favour of PC users, how come they have (allegedly) sold to Apple?
Ow, tough one that!
Let's see, mmmh...
How about: "Because Apple offered them more money than they could ever hope to make from their PC users in a lifetime?"
DUH?!!!

Next question (smart one if possible this time, plz)

I bow to your obviously vastly superior intellect.

tooneba · Post by **tooneba** » Wed Feb 25, 2015 4:58 am

i think all company are belong to apple

Deist · Post by **Deist** » Wed Feb 25, 2015 5:08 am

ftech wrote:I bow to your obviously vastly superior intellect.

And I bow to yours!

Man, that's some sarcasm you did there!
Here's another one (for your sole enjoyment):"Congratulations on you never having had to face a dumb question in your entire life to this day!"

EDIT: Oh, wait! I didn't realize YOU were the source of that question!!

Guess the joke's on me, huh!! Well, fair enough then, I suppose...

(And I won't wake up and post at 6:00am anymore, damn it!...)

hibidy · Post by **hibidy** » Wed Feb 25, 2015 7:03 am

Chapelle wrote:
hibidy wrote:Didn't you know, cat pics are not allowed on kvr unless there is much flogging from other members involved.
I don't care about rules, I'm gangster.

That's great, it's nice to see a good sense of humor here for change!

el-bo (formerly ebow) · Wed Feb 25, 2015 8:20 am

dayjob wrote:Old Gregg

easy now, fuzzy little man-peach

reusenoise · Post by **reusenoise** » Wed Feb 25, 2015 9:14 am

I've got an old rust car in my backyard,if someone ay Apple is interested....

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Apple acquisitions: Who's next?