It's all about the flagships. Get something like Iris 2 for free, and they get the email address and you get their installer, which has a "look at what you could have won" feel to it. So they get customers who are committed up to a point.telecharge wrote: Wed Nov 11, 2020 1:14 amI wouldn’t bet against it or be the least bit surprised if Excalibur or PhoenixVerb were offered as freebies (with purchase?) at PB.VitaminD wrote: Tue Nov 10, 2020 11:55 pm https://www.pluginboutique.com/product/ ... day-Bundle
whats the probability that this stuff will be free eventually. I paid for Trash2, I paid for Iris2, maybe we see Excalibur or PhoenixVerb free soon? I mean Izotope seems to enjoy to give their products away for little to nothing lately.
I already bought both of them months ago for $10 USD each and have no regrets. I paid $29 USD for Trash 2, as well, but that was over 4 years ago.
It seems iZotope has been successful with their “first taste is free” (or cheap) promotions. The few complaints I see about them are usually about their upgrade prices.
I won’t argue that, but as a customer for years, I don’t have any buyer’s remorse.
Then offer those new leads a discounted or free Elements - I expect they see lots of conversions into upgrades. The balance of price and volume must work for them.
Obviously it helps to have a product line with a good reputation. And the iZ blog posts / tutorials are also very good marketing.