Bargain Center: discussion, gossip, etc.

[Uncle E]

Softube's home page now says "Shop now, own forever."

[WatchTheGuitar]

Plugin subscriptions make as much sense as a plumber who rents his tools on a monthly basis.

Or in my case like a DIYer who needs to subscribe to all plumbing tools monthly so that I can use a plunger and a wrench once in a while.

It’s interesting that there are 2 main models of cloud server software licensing, one where you pay for a certain number of uses or time per month say and the other where you’re effectively renting a server or subscribing to allow full use for a month and it seems only the latter style seems to have had any traction in music software.
In fact the only audio use of the “pay as you use” model I’ve seen were some companies that let you run your audio through their expensive studio hardware like vintage compressors and download the result.

https://accessanalog.com/

https://mixanalog.com/#pricing

Maybe in time some other options will become available across the board.

[El°HYM]

Softube's home page now says "Shop now, own forever."

Those Scandinavian Socialists are shaking the whole World upside down with their Cry for Freedom, while we all already know that everything people really need is just another subscription.

[Kurdish Mayfield]

Plugin subscriptions make as much sense as a plumber who rents his tools on a monthly basis.

From what Ive read of the push to subs in the music production business, it may be more like this...say youre a big pipe wrench maker with a solid clientele of pro plumbers. These guys replace tools as needed and buy new ones that are developed. Along comes a disruptive global pandemic and your plumber clientele cant make the essential house calls as much but more importantly, their clients, the home owners realize they could do some repairs themselves. They dont have tools but for an annual fee they will get them from you. Instead of selling to the one plumber you can get some of his 100 homeowner customers who are forced to stay home anyway and dont mind trying to save money on repairs. The homeowners will mostly make bad repairs but its their home so who cares. Youre alienated your plumber customers but if they go away you have hundreds more happy to pay for access to pro tools to mess things up.

Well see how this works for Waves but it may be a money maker

[Uncle E]

Those Scandinavian Socialists are shaking the whole World upside down with their Cry for Freedom, while we all already know that everything people really need is just another subscription.

Subscribers of the world, unite!

[mgw38]

Softube's home page now says "Shop now, own forever."

That's hilarious. I think I need to get me some Softube plugin just because of that marketing masterpiece. Any opinions on their new glue compressor?

[SHall1000]

Softube's home page now says "Shop now, own forever."

That's hilarious. I think I need to get me some Softube plugin just because of that marketing masterpiece. Any opinions on their new glue compressor?

Not defending Waves AT ALL but I think this is a bit cheap on Softube’s part. Not a fan of businesses taking pops at others. Their portfolio is getting pretty big now and I’ve noticed (although not down to 29.99 levels) their prices have dropped considerably. Will be interesting to see if their business model holds up in the future with increasing tech debt and how long it is before their Subscription offer emerges.

[Uncle E]

Well, Softube has been around a long time and they never pulled any shenanigans on customers that I can think of. Look at Waves’ track record in comparison.

[SHall1000]

Well, Softube has been around a long time and they never pulled any shenanigans on customers that I can think of. Look at Waves’ track record in comparison.

Agreed. Not defending Waves and I like Softube. Have lots of their stuff. Just saying I don’t like companies scoring hits off each other as a marketing tactic. Should be better than that and it might well come back to haunt them in the future. Just my opinion and not a big deal.

[elxsound]

I don't think we should think of business like people, even if they're run by people and I don't believe this is "scoring a hit" against another company.

Considering how competitive the market is, I think this is exactly what Softube should be doing to show how it's not Waves.

There's lots of Waves customers now looking for alternatives... Softube just spelled it out that they're an available alternative.

[goldenanalog]

Softube's home page now says "Shop now, own forever."

That's hilarious. I think I need to get me some Softube plugin just because of that marketing masterpiece. Any opinions on their new glue compressor?

Not defending Waves AT ALL but I think this is a bit cheap on Softube’s part. Not a fan of businesses taking pops at others. Their portfolio is getting pretty big now and I’ve noticed (although not down to 29.99 levels) their prices have dropped considerably. Will be interesting to see if their business model holds up in the future with increasing tech debt and how long it is before their Subscription offer emerges.

Agreeing with you in principle, but what if a business pulls a stunt so far outside of the norm that it sends a shockwave throughout the entire industry? That’s exactly what WAVES has done.

Their move is two-sided: not only have they devalued virtually every WAVES perpetual license, they’ve also made wise audio software/plugin buyers wary of purchasing going forward; ie ‘Who’s next? Who’s going to be the next company to do this to their perpetual license holders, large and small?’

When a company as large as WAVES does something like this, and there’s ultimately no consequences to WAVES for doing this, it sets an unhealthy example.

[WatchTheGuitar]

Someone should adopt the slogan “You will own something and you will be happy”

[SHall1000]

I don't think we should think of business like people, even if they're run by people……….

Perhaps some things would be better if we did. Just a thought.

[elxsound]

I don't think we should think of business like people, even if they're run by people……….

Perhaps some things would be better if we did. Just a thought.

If we did, or if they did?

I don’t see the point really.

I see an opportunity that if it were my business, I wouldn’t want to miss either. There’s going to be lots of angry decision making, so drawing attention now seem it could be important.

Just different opinions.

[kitekrazy]

Well, Softube has been around a long time and they never pulled any shenanigans on customers that I can think of. Look at Waves’ track record in comparison.

Agreed. Not defending Waves and I like Softube. Have lots of their stuff. Just saying I don’t like companies scoring hits off each other as a marketing tactic. Should be better than that and it might well come back to haunt them in the future. Just my opinion and not a big deal.

Pussificatiom Marketing 101. You should have seen the carpet company wars back in the 80's in the Chicago area.