Primo

If you are looking for another real amp carbon copy simulation, you are out of luck. Why be a replica when you can be unique? Our motto is "think less, play more", and that is why we have designed PRIMO to be intuitive, no-nonsense and a fun mix between great tones and modern features.

The soul of PRIMO is a boutique handmade Italian amp, but forget about circuit modeling and static tone snapshots, this is something else. In our vision, the analog tube amplifier is just the starting point, the pencil drawing behind a colorful painting. Our AI, learning from the "real thing", has crafted two beautiful channels: CH1 for everything from cleans to juicy edge-of-breakup tones, and CH2 for roaring crunch tones and searing leads.

Our user interface is designed to optimize all the available space. The modern and clean look makes the interaction with the software easier, and not a single pixel is wasted. Manage different sections and effects with a click: our icons and layout are meant to deliver an effortless and more intuitive user experience.

{See video at top of page}